Competitors' paid search analysis tool
-
Hi,
What tool will do the following: will tell me paid keywords our competitors are using. Ideally, I could narrow down by country.
Thanks.
Katarina
-
To gain insights into the paid keywords your competitors are utilizing, you can leverage various competitive intelligence tools available in the market. One such tool that could serve your purpose effectively is SEMrush. With SEMrush, you can analyze your competitors' paid search strategies, identify the keywords they are bidding on, and even narrow down the results by country, allowing you to tailor your approach to specific markets.
Additionally, tools like SpyFu and Ahrefs can also provide valuable insights into your competitors' paid keyword strategies, enabling you to refine your own PPC campaigns and stay ahead in the competitive landscape.
-
Hi there,
I found the results insufficient; however, I'll give it another go with a lot more competitors. Hopefully I'll manage to compile a good data set for my future paid activities.
Thanks.
Katarina
-
Thanks a lot, I've never used this one so I am going to have a look.
Katarina
-
Hi David,
Is there anything else you could recommend? I have used semrush and it generated results that are not efficient and quite likely incorrect. I am not aware of how this tool works, but it was a disappoinment to me when it comes to this task. Or am I doing anything wrong?
Thanks.
Katarina
-
Hi Katrina,
I would also go for SEMrush tool.
Thanks
-
Here's another - https://www.spyfu.com/
-
Hi Katarina,
There are a few tools you could use to do this but I would recommend SEMrush.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to set up a competitor URL with a language slug for a campaign
Hello, I am trying to set up a competitor with language slug for my (subfolder) website with a language slug. Let's say my website is something like: websiteholding.com/de/website
Competitive Research | | Siir
My competitor is: competitor.com/de When I go to Campaign Settings > Comptetitor Sites > type in competitor.com/de > Hit Save Competitor > Then it shows the saved competitor without the language slug as competitor.com I am not sure if this is a correct method of tracking since for my DE website I would like to track the DE page of the competitor, not their global page. Please correct me if I am wrong and help me out on possible solutions? I am quite new to SEO & Moz , so any help on the topic would be appreciated.0 -
Is there any update on Google Search Results
I am following some keywords for my website on google. About a month, on the first page of these keywords, there are a lot of changes on ranking. 3-4 website has been falling to 2.3.page and new 3-4 website are shown on 1.page. But these new sites has 0 pagerank and there are no backlinks..These are new websites. What is the reason is there any update on Google search results ?
Competitive Research | | fikhir0 -
How to beat directories in local search.
After just a couple months I'm placing on the first page for some keywords but I need advice on how to get over the hump. Search results for "Lakeville Snow Plowing" and "Lakeville Snow Removal" return directory results for the 1rst 3 listings above the local results.. I'm right below that at 5 and 7.. (I'm not showing up in local results even though I have a radius but that's another issue) Any tips or advice to compete against these type of results rather than a direct competitor? How does a small company with limited to no budget go about outranking BBB and Manta.com? I'm considering purchasing the BBB membership, and I imagine a link from them would be helpful, other than that, I could use some advice. Derrick
Competitive Research | | dwallner0 -
What's causing this site to rank better than another?
As I work on getting a grasp for what causes sites to rank better than others, I'm a bit stumped with two of our competitors. When you search Google for "essay editing" you get these results: 1. Ivyeyesediting.com 2. papercheck.com 3. gradesaver.com 4. scribendi.com 5. essayedge.com When you put these in OSE, it seems crazy that Ivyeyes is anywhere near the top. For example, essayedge creams these guys on EVERY single category. As a new SEO here, what am I missing. This makes absolutely no sense to me. Not only that, it's pretty discouraging seeing essayedge so far down the SERPS with what appears to be some really great numbers. Can anyone shed some light on this?
Competitive Research | | Kibin0 -
Huge Update of Google Mobile Search
Latest years google is working a lot on mobile things. How do you think, is it possible after some time to see in mobile search results only mobile versions of websites. As valuable website parameters are completely different for web and mobile versions. Web needs quality content; mobile needs fast and simple content. Now it looks like something is missing in mobile search results when google gives me heavy website, which might even have no mobile version. Either redirection is also not the thing i searched for.
Competitive Research | | bele0 -
Why does my site get sandboxed but this one doesn't?
I'm currently working on an entire website redesign and restructuring. My current website is extremely spammy. I really worked on it before I knew much about SEO. Now that I have a better foundation I have been remaking my site to get rid of duplicate content and to have a much better UX. With this said, I still depend on the current site to bring in my income while I'm working on getting my new site up. Google seems to constantly kick me out for about a month at a time and then let me back in. The few other times I thought it was because the new site I have been working on is on a different domain and was exactly the same for a while (I don't want google to find this new domain it's just for testing purposes). So I removed the new domain from google and in a couple weeks my main site was back in. Problem is yesterday google hit me again. I'm out of google for all my search terms. Before I was ranking on the first page for just about every "keyword + city" phrase I was trying to rank for. I can find plenty of reasons why google would give me problems with my current site. For example I have TONS of duplicate pages with just the keyword/city changed. Pretty spammy. I did buy about 5 links a year ago or so but they are pretty nothing sites. My question is if google's going to ban me why don't they just do it? They keep taking me out and putting me back in. No messages in webmaster tools. My domain is below: http://yourmusiclessons.com Also when I just started out I got the idea of "keyword + city" from a competitor that ranks for EVERYTHING which is also found below: http://www.musikalessons.com All of the links I bought were the same links the above site bought. I tried buying a link from classical.net which has a high page rank and links to musikalessons.com on each page of their site. As soon as google found the links, I was kicked out. I had them remove it. My question is musika has basically the same "spammyness" as me just on a much larger scale and yet they never seem to be kicked out of google and still rank high. I've thought about reporting musika, but I'm afraid Google will ban me as well because my site is just as bad. Again I'm working all day on fixing my site and doing a 180, it's just taking a long time and I can't launch quite yet. I live off the income from my current site though, so it's very disheartening when this happens. Any ideas would be greatly appreciated!
Competitive Research | | BrianJenkins0 -
SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
Competitive Research | | devonkrusich0 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0