In Google Analytics > Acquisition > Queries. The top query just says (other), can someone fill me in on to what this means?
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I have linked the account to the Google Search Console. In top spot is says (other) followed by other keywords the (other) data is the majority.
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Hi,
Sorry I am late to the game but I believe the two posters addressed the awful 'not provided' situation. With the Analytics -> Search Query -> (other) is not as bad as it might seem.
The quote below is from https://www.lunametrics.com/blog/2017/11/16/other-in-google-analytics-search-console-reports/
These guys are good ones to follow for analytics.
"Essentially, you’re getting the same data that you would see in Search Console. In Search Console, they actually filter out certain queries for a couple of reasons – if they are low volume or if they contain private information. In that Search Console, they just hide these terms completely.
When they introduced Search Console reports in Google Analytics, they actually chose to show how many queries were being filtered out. Originally called “(Not set)” – they just call that “Other” now."
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We have consistently found as of writing this that across all of our clients you can expect to have about 40% of your queries hidden/not provided/(other). This part of Google's logged in chrome users that have opted to protect their data. Here is a guide on other ways to understand this search behavior: https://www.wholewhale.com/tips/6-tips-for-dealing-with-keyword-not-provided/
Also, since you still have visibility on about 60% of your data, you can assume a power law distribution of volume across the keywords you have - remove branded terms in most cases when doing this. Also, you can use your top organic landing pages traffic data to confirm this - which should also reveal conversion value that is hidden from queries.
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Unfortunately, Google Analytics does not provide keyword data anymore for most queries. You can use the Search Analytics data from the Search Console to learn about the search terms user use to find your website, but you can't link it to Google Analytics data in the sense that it will show conversions for specific keywords from the Search Console.
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