Prioritising SEO Tasks for Biggest Impact
-
Hi
I want to find out, what people feel the top 3 focuses should be for an SEO (I know there are hundreds)...Content/Backlinks/Social/Technical
I'm trying to better prioritise my work - I work on a large ecommerce site - with just me as the SEO & a development team in France
So most of the technical stuff is controlled there. I focus on audits, KWD research & briefing content how to better optimise products.
A lot of time is taken up by that as the site is so big & I'm concerned I am not putting enough effort into other areas.
What should these areas be?! Backlinks/Content/Blogs - I can't do everything but would like to prioritise tasks which will have the
biggest impactCan anyone help
-
Hi
Thanks for this! Yes speed I have also raised with our development team in France - again I have no control over when they work on this or how. I can only make improvements locally.
Our site is Key.co.uk
I want to get https implemented across the site, but again this relies on our dev team.
For 2 years I've focused on properly optimising product titles/meta & descriptions & this has helped but I've hit a wall.
Our competitors don't seem to be building backlinks, they don't have more content than us & I just cant find a reason for them ranking so well.
-
Thank you for your advice!
Would you optimising product descriptions? I spend my life trying to manage this with content teams & it proves difficult. Most of my time seems to be spent here with little time left for the rest.
Another thing I find hard to tackle is backlinks, obviously it all relies on content & as you said for an ecommerce site this is difficult. Outreach and purchased links aren't allowed, so I'm guessing writing content for our site, seeding it on social & hoping for backlinks is the only way?
-
Hi Becky, I would prioritize like this:
1- Technical: This goes at the top of the list because if Google can't index the site, or there are other technical fixes that need to be done, the other things won't matter.
2- Backlinks: Again, this comes before content because your content won't start to surface until you start to build up the authority of your site.
3- Content: Once you know Google can index your site/there aren't any technical issues, and your site authority is going up with a quality, diverse backlink profile, then I'd say content is the next priority—this is where you can get strategic with KW research, look at what your competitors are ranking for and see how you can do on-page optimization to rank for those same keywords.
Hope that helps!
-
Hi Becky,
In general this will depend a lot on the kind of impact your looking for / companies objectives.
First thing is find your high converting keywords and work on improving ranking for those.
Second find ways for automating work with templates for your onpage optimisation. Though not always best for SEO, unavoidable for Big ecommerce sites.
Build links e.g. by producing quality content relevant for your audience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any SEO disadvantages with creating pages under a directory page which doesn't exists?
Hi, Let's say we are going to create pages in the URL path www.website.com/directory/sub-pages/. In case this page www.website.com/directory/ doesn't exists or redirected; will the pages created in this URL path like stated above have any issues in-terms of SEO? We will link these pages from somewhere in the website and planning to redirect the /directory/ to homepage. Suggestions please.
Algorithm Updates | | vtmoz1 -
SEO: High intent organic revenue down in Europe
Our team is stumped and we are hoping some of you might have some insight! We are seeing a drop in Europe organic revenue and we can't seem to figure out what the core cause of the problem is. What's interesting, the high intent traffic is increasing across the business, as is organic-attributed revenue. And in Europe specifically, other channels appear to be doing just fine. This seems to be a Europe high-intent SEO problem. What we have established: Revenue was at a peak in Q4 2017 and Q1 2018 Revenue dips in mid-late Q2 2018 and again in Q4 2018 where it has stayed low since Organic traffic has gone up, conversion rate has gone down, purchases have gone down Paid search traffic has gone up, conversion rate has gone down slightly, submissions have gone up Currency changes are minimal We cannot find any site load issues What we know happened during this time frame (January 2018 onward): Updates to the website (homepage layout, some text changes) end of April 2018 GDPR end of May 2018 Google Analytics stops being able to track Firefox Europe is a key market for us and we cant figure out what might be causing this to happen - again, only in Europe - beyond GDPR and the changes we've made on our site is there anything else major that we're missing that could be causing this? Or does anyone have any insights as to where we should look? Thank you in advance!
Algorithm Updates | | RS-Marketing0 -
Parallax Scrolling when used with “hash bang” technique is good for SEO or not?
Hello friends, One of my client’s website http://chakracentral.com/ is using Parallax scrolling with most of the URLs containing hash “#” tag. Please see few sample URLs below: http://chakracentral.com/#panelBlock4 (service page)
Algorithm Updates | | chakraseo
http://chakracentral.com/#panelBlock3 (about-us page) I am planning to use “hash bang” technique on this website so that Google can read all the internal pages (containing hash “#” tag) with the current site architecture as the client is not comfortable in changing it. Reference: https://developers.google.com/webmasters/ajax-crawling/docs/getting-started#2-set-up-your-server-to-handle-requests-for-urls-that-contain-escaped_fragment But the problem that I am facing is that, lots of industry experts do not consider parallax websites (even with hash bang technique) good for SEO especially for mobile devices. See some references below: http://searchengineland.com/the-perils-of-parallax-design-for-seo-164919
https://moz.com/blog/parallax-scrolling-websites-and-seo-a-collection-of-solutions-and-examples So please find my queries below for which I need help: 1. Will it be good to use the “hash bang” technique on this website and perform SEO to improve the rankings on desktop as well as mobile devices?
2. Is using “hash bang” technique for a parallax scrolling website good for only desktop and not recommended for mobile devices and that we should have a separate mobile version (without parallax scrolling) of the website for mobile SEO?
3. Parallax scrolling technique (even with "hash bang") is not at all good for SEO for both desktop as well as mobile devices and should be avoided if we want to have a good SEO friendly website?
4. Any issue with Google Analytics tracking for the same website? Regards,
Sarmad Javed0 -
Page rank of 2 with zero SEO and a 2 month old domain?
Hello, I helped work on a website for a friend. We used wordpress, a theme from elegant themes and wrote the content over 4 days. Zero back links, no seo, etc. Well, a little on page optimization and that's about it. Oh, we did ONE back link from a review site. The domain was brand new; never registered before. About a week after it started getting indexed, it jump from no page rank to a page rank of 1. About a week later, it jumped to a page rank of 2. Again, zero seo (aside from above stated). The site is: trade lines review dot com A page rank of 2 is nothing to write home about, but given the circumstances, how is this even possible? Thanks you!
Algorithm Updates | | Friedman0 -
Increasing Brands/Products thus increasing pages - improve SEO?
We curently have 5 brands on our website and roughly 200 pages. Does increasing the number of products you stock and thus increasing the number of pages improve your SEO?
Algorithm Updates | | babski0 -
Non .Com or .Co Versus .ca or .fm sites - In terms of SEO value
We are launching a new site with a non traditional top level domain . We were looking at either .ca or .in as we are not able to get the traditional .com or .co or .net etc . I was wondering if this has any SEO effect ? Does Google/Bing treat this domain differently .Will it be penalized ? Note : My site is a US based site targeting US audience
Algorithm Updates | | Chaits0 -
Does the use of an underscore in filenames adversely affect SEO
We have had a page which until recently was ranked first or second by Google UK and also worldwide for the term "Snowbee". It is now no longer in the top 50. I ran a page optimization report on the url and had a very good score. The only criticism was that I had used an atypical character in the url. The only unusual character was an underscore "_" We use the underscore in most file names without apparent problems with search engines. In fact they are automatically created in html files by our ecommerce software, and other pages do not seem to have been so adversely affected. Should we discontinue this practice? It will be difficult but I'm sure we can overcome this if this is the reason why Google has marked us down. I attach images of the SEO Report pages 8fDPi.jpg AdLIn.jpg
Algorithm Updates | | FFTCOUK0 -
SEO Faith Shaker... help!!
Something has happened which is, well inexplicable to me... I'm stumped! We have a client that has two sites which compete for the same keywords. One is a .com, the other is a .co.uk. They have different content so there's no dupe worries. We have, for the past few months been carrying out SEO for the .com site. It's doing great. We don't do anything with the .co.uk site, which, incidentally dropped from 2nd (under the .com) to 9th after Panda for its main keyword. The owner of the site has switched the .co.uk to Wordpress and now that site, with the same content, same links, same social signals, etc... (nothing was done to it except the platform being changed) has suddenly shot up above the .com for not only its main keyword but most of the others too. What gives?? It doesn't even have a link from the .com site! So, the .com which has undergone SEO is now being beaten by the .co.uk which hasn't. The .com is still directly underneath it. It feels like all of the things we know about SEO, all of the ranking factors and everything are being totally undermined here, just due to a change to Wordpress. Surely that can't be it?? The .com is an older domain, has more content, has always done well, has more links and from better places, and all the social stuff surrounding the business is targeted at it. This isn't a penalization issue or anything like that, this is simply a matter of the .co.uk suddenly blasting above everything for no apparent reason. Any ideas?? I know that there "might" be a tiny, tiny, tiny advantage of the country TLD but that's not enough to do this, and the .co.uk always did worse before.
Algorithm Updates | | SteveOllington1