Prioritising SEO Tasks for Biggest Impact

[BeckyKey]

Hi

I want to find out, what people feel the top 3 focuses should be for an SEO (I know there are hundreds)...Content/Backlinks/Social/Technical

I'm trying to better prioritise my work - I work on a large ecommerce site - with just me as the SEO & a development team in France

So most of the technical stuff is controlled there. I focus on audits, KWD research & briefing content how to better optimise products.

A lot of time is taken up by that as the site is so big & I'm concerned I am not putting enough effort into other areas.

What should these areas be?! Backlinks/Content/Blogs - I can't do everything but would like to prioritise tasks which will have the 
biggest impact

Can anyone help 

[BeckyKey]

Hi

Thanks for this! Yes speed I have also raised with our development team in France - again I have no control over when they work on this or how. I can only make improvements locally.

Our site is Key.co.uk

I want to get https implemented across the site, but again this relies on our dev team.

For 2 years I've focused on properly optimising product titles/meta & descriptions & this has helped but I've hit a wall.

Our competitors don't seem to be building backlinks, they don't have more content than us & I just cant find a reason for them ranking so well.

[BeckyKey]

Thank you for your advice!

Would you optimising product descriptions? I spend my life trying to manage this with content teams & it proves difficult. Most of my time seems to be spent here with little time left for the rest.

Another thing I find hard to tackle is backlinks, obviously it all relies on content & as you said for an ecommerce site this is difficult. Outreach and purchased links aren't allowed, so I'm guessing writing content for our site, seeding it on social & hoping for backlinks is the only way?

[catbur]

Hi Becky, I would prioritize like this:

1- Technical: This goes at the top of the list because if Google can't index the site, or there are other technical fixes that need to be done, the other things won't matter.

2- Backlinks: Again, this comes before content because your content won't start to surface until you start to build up the authority of your site.

3- Content: Once you know Google can index your site/there aren't any technical issues, and your site authority is going up with a quality, diverse backlink profile, then I'd say content is the next priority—this is where you can get strategic with KW research, look at what your competitors are ranking for and see how you can do on-page optimization to rank for those same keywords.

Hope that helps!

[Moreleads]

Hi Becky,

In general this will depend a lot on the kind of impact your looking for / companies objectives.

First thing is find your high converting keywords and work on improving ranking for those.

Second find ways for automating work with templates for your onpage optimisation. Though not always best for SEO, unavoidable for Big ecommerce sites.

Build links e.g. by producing quality content relevant for your audience.