Local Vs National SEO Rankings
-
Hi Guys,
I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks.
Best,
Peter
-
Yes it is possible. I will start with a saying in this business.
SEO Organic rankings will largely depend on how organic friendly your content is. I have never seen a website that had very share-able, power, dynamic content that not rank. The power is in what you offer. If you what you offer is not very powerful in word-of-mouth; chances are you are in very a emotional roller-coaster ride.
A large part of what many webmasters miss is that your product, service, information, website/blog has to be very useful. What will become of a very useful website, product, and or service is the link profile for your website and very high rankings.
People ask me, "So how does SEO play into such a powerhouse?" Or why do I need SEO if my product, service, website is so raw!
SEO is more than just manipulating links and content. Keyword research will help you silo your website by targeting long-tail-keywords like you mention earlier.
Keyword research helps you ensure you setup a series of implicit and explicit conversation with your user, which will develop into many landing pages with a targeted conversion. That conversion could be to filter into a semantic-powerhouse email program (designed to generate revenue), coupon offer, instant discount on some product to checkout, a phone call, a lead, something.
The Keyword Research will evolve into marketing persona project that will help you understand how to direct users throughout your website to an end result.
After the Keyword Research, Persona Map and Content Conversation-Conversion Map,you'll need to silo (Google it tons of blog post our there on what this is and how to do it) your website and come up with a schema that interconnects your website for site-usability and crawl-ability is critical to ensure that you can rank for just about any keyword relative to your niche without having to resort into blackhat/grayhat linking. You can just do high-quality press releases, directories, and community advertising to promote your content.
*This is pretty much the only strategy that can ensure enough natural organic links develop to your root page on your server and any other inner directory or page in your site.
Hopefully this is a little clearer.
-
Yes it is possible. I will start with a saying in this business.
SEO Organic rankings will largely depend on how organic friendly your content is. I have never seen a website that had very share-able, power, dynamic content that not rank. The power is in what you offer. If you what you offer is not very powerful in word-of-mouth; chances are you are in very a emotional roller-coaster ride.
A large part of what many webmasters miss is that your product, service, information, website/blog has to be very useful. What will become of a very useful website, product, and or service is the link profile for your website and very high rankings.
People ask me, "So how does SEO play into such a powerhouse?" Or why do I need SEO if my product, service, website is so raw!
SEO is more than just manipulating links and content. Keyword research will help you silo your website by targeting long-tail-keywords like you mention earlier. Keyword reseach helps you ensure you setup a series of implicit and explict coversation with your user, which will develop into many landing pages with a targeted conversion. That conversion could be to filter into a semantic-powerhouse email program (designed to generate revenue), coupon offer, instant discount on some product to checkout, a phone call, a lead, something.
The Keyword Research will evolve into marketing persona project that will help you understand how to direct users throughout your website to an end result.
After the Keyword Research, Persona Map and Content Conversion Map. you'll silo (Google it tons of blog post our there on what this is and how to do it) your website and come up with a schema that interconnects your website for site-usability and crawl-ability is critical to ensure that you can rank for just about any keyword relative to your niche without having to resort into blackhat/grayhat linking. You can just do high-quality press releases, directories, and community advertising to promote your content.
*This is pretty much the only stratgey that can ensure enough natural organic links develop to your root page on your server and any other inner directory or page in your site.
Hopefully this is a little clearer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big ranking drop after 12/Jan/2017
Hello, moz users. Has anyone confirmed that keyword ranking dropped since last few days? I've tracked several keyword ranking by Moz and SEMrush and the ranking dropped big time on both tools today. one of the keywords dropped its ranking from 10 to out of SERP. Mozcast has shown high temperature so I assume there is or has been algo update but I would like to know someone encountered the same issue. Thanks.
Algorithm Updates | | Yuki-hero0 -
Falling Ranking
Hello until recently I was ranking quite well for a certain keyword and now week by week I am dropping in ranking. How do I fix this or find out how my competitors are getting higher than me Thanks Linda
Algorithm Updates | | invitationsforless0 -
Home Page not ranking?
Hey guys, I'm working on a relatively new client and have noticed that all the initial rankings that we have point towards a sub page rather than the home page. Only a branded search appears to bring up the home page which seems really strange. Any ideas? Home page; www.geraldmiller.com Sub page (ranking); www.geraldmiller.com/dwi-dui-defense
Algorithm Updates | | Webrevolve0 -
Trying to recover from a ranking crash
My site was well established and I'd built up some good rankings in Google using link building and onsite optimization. Then last year it completely fell out of the rankings except for a few keywords. There were some suspicious links but nothing that seemed too toxic, no warnings from Webmaster Tools. 9 months later I still haven't recovered. The site is well optimized. Any ideas?
Algorithm Updates | | Infogenix0 -
Climate of fear in the world of SEO
There certainly appears to be a certain climate of fear about backlinks at the mo, and not without reason. I was wondering why Google moved from simply discounting links to punishing site owners for their backlink profiles, many of which were built up when the risks of punishment weren't there? I mean, I could send them the names of at least 1,000 sites in linkfarms / blog rings - you name it. I'm sure most of us on here could do the same. Responding to the whims of Google is such a waste of time and resources. Why doesn't Google simply choose a direction and stick with it? What is their strategy exactly?
Algorithm Updates | | McTaggart0 -
Can visitors duration time affect Google Rankings?
Does the time a person stays on a website affect Search Rankings? If so, could the lower time from Adwords Visitors be effecting organic rankings? And the same for bounce rate. If Non-Paid Search Traffic Avg. Visit Duration time is 3:55 and Paid Search Traffic Avg. Visit Duration is 1:59 Could the low duration time be affecting our website rankings?
Algorithm Updates | | hfranz0 -
Did Google Just Punish Organic For Showing Up In Local?
Google pushed the local search results in a prominent spot on a ton of search results. That means (for me) that all first page rankings (including a lot of 1st place rankings) have completely disappeared. Subfolders still rank and homepage still ranks where local search is not included. This is weird. Is this a glitch or is there something we can do about this?
Algorithm Updates | | Discountvc0 -
Question about Local / Regional SEO
Good Morning Moz Community, I have a local SEO/regional SEO question. I apologize if this question is duplicated from another area on this forum but, a query of the term Regional SEO showed no results, as did similar queries. Please preference this entire question with "Knowing what we know about the most recent changes to local search" I know what has worked in the past, my concern is Now. Working with a heavily regulated client that is regional, mostly East Coast US. They are in Financial Services and state licensing is a requirement. They are licensed in 15 states. Obviously, it would look foolish, in this day in age, to Title Tag individual pages with local modifiers and have numerous pages covering a similar topic with not much difference than localized modifiers in front of the keyword. I've never found that SE's can understand broad regional terms such as New England or Mid Atlantic or Southeast or Northeast, if someone knows different please share. Aside from an exact match search. The client does have 7 offices in various states. Perfectly matching and consistent listings in G Places, Bing Local and Yahoo Local was step one and all their locations are now in those services and there are many more smaller local citation listings are in the works. We have also successfully implemented a plan to generate great reviews from actual customers, for each location, they're receiving a few a day right now. Their local places listings, where they have physical locations, are doing very well but: 1. What would the community's suggestion be on generating more targeted traffic in the 8 states where they have no physical location? 2. The client wants to begin creating smaller blogs that are highly localized to the states and major population centers that they do not have a physical location in. There is an open check book to dedicate to this effort however, I do a lot of work in this industry so I want to offer the best possible, most up to date advice, my concern is that these efforts will have two results: a. be obscured by the ”7 pack" by companies with local brick and mortar b. would detract from the equity built in their existing blog by generating content in other domains, I would prefer to continue growing the main blog. 3. As a follow up, it has been documented that Google is now using the same algorithm for local, personal and personalized, that being the case, is there any value in building links to you Places page? Can you optimize your Places page by using the same off site techniques as you would traditionally? Sorry to kill you with such a long question on a Sunday 🙂
Algorithm Updates | | dogflog1