High ranking for high volume keyword, but low traffic
-
We are ranked, according to Moz (and we've tested to back it up) #3 on Google UK for the keyword "Hire a Jet". According to Google, this keyword gets 22,500 local searches per month.
Yet we get about 5 hits a month for that keyword. Any ideas why this is so low? It just doesn't add up or make sense whatsoever.
-
Definitely explains it! Thanks
-
Good call on that one Dan. Thats more accurate.
-
Hi
You have to go by "phrase" or "exact" in the keyword tool, as broad could entail any search with the word "hire" even if it doesn't have "jet".
See image
-Dan
-
Wow, only about 70 impressions, that a far cry from 22,500. Sometimes google is off, but this seems way off. In my experience so far, i have noticed the following n relation to the WMT impression counts, and keyword estimations:
- #1 position average i get between 5-10% of the impressions reported by the keyword tool in google
- #2 - #3 position average i see under 6% of the impressions reported by the keyword tool
So we know they are off.
-
That is quite high .. When you said you only receive 5 hits , may i ask you where do you get that information from? is it from google.com/analytics or your own pre-built hit counter?
-
Webmaster Tools reports 70 impressions with about 12 clicks.
-
Have you verified the impressions served and average position via your Webmaster Tools account? That would be the most reliable source. You can see your own organic CTR there for those keyterms, and if its a main keyword, should trigger.
I would say Google either over estimated the search volume (which they do all the time with their stupid tool), or you have a really poor CTR even though you show up high in SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDFs With No Index Contribute To Page Ranks?
I have a question I'm hoping you can help me with. If I upload a PDF and add a no index under the meta robots index so that the PDF doesn't appear in search results when I send people the link to this PDF, does it still contribute to my site traffic/ranking etc? Basically we are deciding whether to put some PDFs with pricing options etc onto our website or on a google drive. We will be sending the links to potential clients. If visitors clicking on the link would still help with increasing traffic and increasing our google rank (without that PDF showing in results) we thought this might be the best solution.
Algorithm Updates | | whiterabbitnz0 -
Do header tags impact the rankings much?
Hi all, I have gone through some posts and comments where it's been mentioned that header tags will be considered as any other content on page. Is that really true? Writing up more relevant header tags as per the page topics doesn't have any impact? I would like to know the updated importance of header tags in today's SEO. Thanks
Algorithm Updates | | vtmoz0 -
Should plural keyword variations get their own targeted pages?
I am in the middle of changing a website from targeting just a single keyword on all pages to instead having each page target its own keyword/phrase. However, I'm a little conflicted on whether or not plural forms and other suffix (-ing) variations are different enough to get their own pages. SERP show different results for each keyword searched. Also, relevancy reports for the keywords score some differently and some the same. Is it best to instead use these as secondary and third level keywords on the same page as the main keyword for a page? See example below: OPTION A (Use each for different pages): Page 1 - Construction Fence Page 2 - Construction Fences Page 3 - Construction Fencing Page 4 - Construction Site Fence Page 5 - Construction Site Fences Page 6 - Construction Site Fencing ... OPTION B (Use as variations on same page): Page 1 - Construction Fence, Construction Fences, Construction Fencing Page 2 - Construction Site Fence, Construction Site Fences, Site Construction Fencing ... Any help is greatly appreciated. Thanks!
Algorithm Updates | | pac-cooper0 -
301'ing old (2000), high PR, high pages indexed domain
Hi, I have an old (2000), very high PR, 20M+ pages indexed by goog domain which... got adsense banned. The domain has taken a few hits over the years from penguin/panda, but come out pretty well compared to many competitors. The problem is it was adsense banned in the big adsense acct ban of 2012 for invalid activity. No, I still have no idea what the issue was. I'd like to start using a new domain if I can safely get goog to pass the PR & indexing love so I can run adsense & Adx. What are your initial thoughts? Am I out of my mind to try?
Algorithm Updates | | comfortsteve1 -
A client asked: "Are you guys aware of any recent changes to Google noquery traffic? I am seeing some chatter around this." Is he referring to "not provided" traffic?
I'm not sure what my client means by this question. I assume he's talking about "not provided" traffic. Is there something I'm missing? Thanks for reading!
Algorithm Updates | | DA20130 -
Decline in ranking for a particular theme of keywords after Penguin 2.0
Hi everyone Last month we found on of our clients rankings were seeing significant declines in ranking (like from 3 to 28). This occurred around the time of the Penguin 2.0 update. After further investigation we found that only a collection of keywords were affected. If we were hit by the algorithm update we would expect to find all keywords declining. We have not been manually penalized and other keyword themes are seeing moderate day to day ranking improvements. I know that rankings jump from day to day but a sudden decline of around 20 places for a theme of keywords isn't what we would expect. Thanks all.
Algorithm Updates | | PeteW0 -
Is Bing an Important search engine for traffic
Hi I would like to know if Bing is an important search engine for traffic. I have submitted my site to bing http://www.chesterhypnotherapy.com which is currently off line as i have just transfered it to a new hosting company and i have found in the past that i get very little traffic from it. On average i would say i get around five a day where as with google i gets lots of traffic. I have submitted a site map to bing but that has not increased traffic. Can anyone let me know for bing is an important search engine if you are targeting customers from the UK and if it is, does anyone have any ideas of how to increase traffic through bing
Algorithm Updates | | ClaireH-1848860