High ranking for high volume keyword, but low traffic
-
We are ranked, according to Moz (and we've tested to back it up) #3 on Google UK for the keyword "Hire a Jet". According to Google, this keyword gets 22,500 local searches per month.
Yet we get about 5 hits a month for that keyword. Any ideas why this is so low? It just doesn't add up or make sense whatsoever.
-
Definitely explains it! Thanks
-
Good call on that one Dan. Thats more accurate.
-
Hi
You have to go by "phrase" or "exact" in the keyword tool, as broad could entail any search with the word "hire" even if it doesn't have "jet".
See image
-Dan
-
Wow, only about 70 impressions, that a far cry from 22,500. Sometimes google is off, but this seems way off. In my experience so far, i have noticed the following n relation to the WMT impression counts, and keyword estimations:
- #1 position average i get between 5-10% of the impressions reported by the keyword tool in google
- #2 - #3 position average i see under 6% of the impressions reported by the keyword tool
So we know they are off.
-
That is quite high .. When you said you only receive 5 hits , may i ask you where do you get that information from? is it from google.com/analytics or your own pre-built hit counter?
-
Webmaster Tools reports 70 impressions with about 12 clicks.
-
Have you verified the impressions served and average position via your Webmaster Tools account? That would be the most reliable source. You can see your own organic CTR there for those keyterms, and if its a main keyword, should trigger.
I would say Google either over estimated the search volume (which they do all the time with their stupid tool), or you have a really poor CTR even though you show up high in SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic cut-off since Google core update
Hi all, I am the webmaster of www.chepicap.com/en (Cryptocurrency news), and since the 3rd of june (Google core algorithm update) we got the hammer from Google. Organic traffic dropped with 90%+ overnight. We are still in the dark whether we can do to improve the current situation. Does someone have suggestions regarding this issue?
Algorithm Updates | | NielsDE0 -
Google ranking impact: Returning visitor vs New visitor
Hi all, If a website's traffic increase in "New visitors"; will this impact rankings? Do the website overall traffic affect rankings? How much this is related with ranking improvement for main keywords? Just because thousands of visits increased for website, will it count as a strong ranking improvement signal? Thanks
Algorithm Updates | | vtmoz0 -
Our Journey back to Good Rankings.
17 year old support site on the topic of hair loss. The home page (and pretty much all internal pages) enjoyed Page 1 Place 1 ranking out of 64 million search results for 12 of those years, for our main search phrase: hair loss. Other internal pages ranked #1 for other search phrases. I believe we were blessed by Google because we did everything the best we could: Genuine, manually constructed, unique, relevant content that was created from the heart. Other generalized health sites linked-to our site for more information on hair loss, and we had a couple thousand back-links that we never had to pay for. For the last 7 years or so, core content and news center went stagnant, but user-driven content (discussion forums) continued chugging along. Very old CMS systems had created duplicate content (print pages, PDF pages, share pages) and the site was not mobile-friendly at all. By the end of 2013, our home page had been bumped to the middle of Page 2 for "hair loss" as Google began pushing us down. Replacing our 700 page site dedicated to the topic of hair loss with random news articles, and dermatology organization sites that had little more than a paragraph of content on the topic. Traffic and income dropped by over 75% with this change, and by 2015 we were looking at a 9 year old site design that wasn't mobile-friendly, and had no updated content outside of the Forums for about as long. Mid 2015 we began a frantic renovation. The store was converted to a mobile-friendly design, tossed into HTTPS, and our developer screwed up, forgetting to put canonicals in place. Soon after, our store rankings dropped to almost zero. By the end of 2015 this was fixed, and we were spending tens of thousands to convert a very large, very old site into WordPress with a responsive, mobile friendly, lightning fast page-load design. We had no Google Analytics data prior to this either. Actions Taken starting Jan 1, 2016 - May 2016: Static Homepage + core content > Now put into WordPress. (80 pages) - proper 301's. News section running a 10 year old "PostNuke" CMS > Now put into WordPress. (300 pages). 301's. Forums running a 5 year old vBulletin > Now put into XenForo. (160,000 pages). 301's. Profiles section running a 10 year old "SocialEngine" CMS > Now put into new SocialEngine. (10,000 pages)* Site moved from HTTP > HTTPS. Proper 301's. Store CMS already finished months prior but sales dropped by 90%. Almost zero. Old forum CMS had created countless duplicate URLs. All of these 410'd. Old forum CMS had 65,000 pointless member profile pages indexed. All 410'd. Old news CMS created 4+ dup pages for every article (print, etc). All 301'd to new Article URL. Our HTACCESS file is thousands of lines long, trying to clean everything up, and redirect everything back to one, accurate, proper URL for each piece of content. It was a lot of work! After 17 years, we obviously had spammy sites linking to us. I quickly deleted content on my site the worst offenders were linking to. Then hired an SEO person to create a disavow audit on the other 20,000 sites liking to us. He settled on around 300 URLs needing disavow, but commented that didn't see any evidence we'd been penalized by Panda. He finished Friday and we will submit disavow Monday. Ran Screaming Frog audit on the site Cleaned up Google Search Console fully Created properties and submitted new sitemaps there. Monitored each property for the last 3 months and addressed 100% of issues raised. Revived Facebook, Twitter, Google+, Pinterest, and Instagram Accounts. Began publishing new content in our /news/ section and cross-posting to Social Media. Began improving up our Title Tags in the Forums as they often were pointless: "Hi! Need help!?" **Despite this, nothing has helped. Nothing has budged. Our traffic hasn't moved an inch since January. Sales have dropped 90% and site income has almost dried up. ** I have taken out a $25,000 personal loan just to cover my mortgage and pay my bills while I attempt to identify what's going wrong, and how to fix it. It bought me about 3 months, and that 3 months is almost up. I hired 2 or 3 different SEO experts with varying levels of experience. Due to no Google Analytics data to draw on, none of them could come up with any specific explanations for our drop in ranking over the last 4 years. That's why I took the approach to just "do everything" to fix all problems identified, and then cross my fingers. It hasn't worked. As of today our home page is not even found in google for our main search phrase: hair loss. Its simply not there. At all. And the only thing that is ranking is our forums, ranked at "67", which is horrible. But I don't understand why a site that was doing so well for over a decade has now been completely dropped from Google, without a single notice in Console or otherwise, explaining any problems. I realize this is a massive undertaking, and an equally massive post. But any time you can spend helping me will be forever appreciated.
Algorithm Updates | | HLTalk0 -
Are localised results affecting search query volumes?
As the questions says. I've had some conversations with colleagues of mine and they definitely feel that search query volumes are being heavily affected by localised results - and even more so recently. So, for instance, you may have a Google UK rank of 3 for a keyword yet be hardly visible in other parts of the UK because of the localised-based results. Thoughts?
Algorithm Updates | | Webrevolve0 -
Local search ranking tips needed
Hi there, I've been working on my clients website for a while now. About a month ago I created him a local business listing in Google. I was wondering if there are any new tips to get his business up the rankings in local search? I've researched and only really found information relevant to the old way Google displayed local search.
Algorithm Updates | | SeoSheikh0 -
No longer ranking for non local local terms
Anyone seen this lately; I have a client who is in the food catering business and for the seo we target a lot of local keywords (event catering Hampshire, for example). In the past couple of weeks search engine traffic to the website seems to have dropped by about 60%. However, rankings do not seem to have dropped. What I have noticed is that up until a couple of months back, the client would be ranking first page in the Google local and also have a listing in the 'normal' serps. It appears that the non local pages have vanished. Checking a couple of their competitors and it seems the same there. This has led me to start to believe that Google are now only giving a local position or a normal position on the first page and not both, as previously. The non local pages are sitll listed but seem to have dropped way back to the 4th or 5th page when previously they would have been first page. It would of course help if the client were to give me access to the webmaster tools!!! Hate it when client's only give you half the information you need and then expect you to tell them what's up!! Anyone seem this? Thanks, Carl
Algorithm Updates | | ccgale0 -
Traffic dropping after blog was added...
We have a major client that gets over a thousand organic visits per day. They also self manage an adwords campaign that generates a few thousand clicks a day. Lat summer they got a new website with a blog. The blog has a couple of teaser paragraphs on the home page with the new blog posts, in addition to lots of static text about the items sold on the site. What has happened is, our organic traffic has changed form the main keywords of what the site sells, to things talked about in the blog. Traffic hasn’t dropped dramatically, but we have lost all our big keywords, for example, a keyword that was generating 40 organic clicks per day a year ago we receive no traffic for now, and much more obscure keyword combinations from the blog are being picked up. Is it the addition of the blog that is causing this problem, or the blog teasers that are on the home page of the site? We like the traffic from the blog terms, but we would like our former main keyword traffic back as well, how can we accomplish this, and what do you think has occurred here? Thanks for your help.
Algorithm Updates | | WhiteHat120 -
Can AJAX implementation affect the rankings in Google Panda?
Hi there, I have the following situation with one of our job sites. We migrate the site to a new application, which is better from design point of view and also usability. For this we use a lot AJAX especially in searches. So every time a user is filtering down their search new results will be shown on the page, at the same url and with no page load. But, having this implementation. affected Bounce rate - which increased from 38% to nearly 60%, PI/visits - which are now half, at 3 and also Avg Time on Site is half that is used to be coming to 2,5 min from nearly 6 min. From Rand post, it is clearly that the content is very important in Google Panda, and all of these parameters we should consider, as it is telling the quality of the content. So, my question will be, can this site be hit by Panda updates (maybe later on) because Bounce Rate, PI/Visits and Avg Time on site, decreased in such way? At the moment we don't measure the Ajax impresion, but as I understood that we can do that though virtual pages in GA, does anyone of you have the experience how to handle this? Won't be this an artificial increase? Thanks, Irina
Algorithm Updates | | InformMedia0