Ranking drop after image compression across website.
-
Hi all,
Just checked my website in Google pagespeed insights and most of our website pages were required to reduce the images file size for better page loading. So I have compressed the images using https://compressor.io/ and https://tinypng.com/ and replaced the images. Then surprisingly ranking dropped even score improved for all pages with image optimisation. What would be the reason?
Thanks
-
Hi,
Thanks for the replies. All the file names and alt texts are almost same. No other changes have been made around the dates. Drop is definitely post the image replacement and directly associated. I am not sure if reverting back to old images will improve rankings anyway. And that's a lengthy job.
-
I would make sure the file name and alt text is still the same as it was before the compression. Simply reducing your image sizes on your website should not alone cause a decrease in rankings.
-
Hi,
Did you maintain the meta tags for the img (alt text, filename) for the newly compressed images? I imagene that the time between the replacement and the drop is fairly close for you to deduce this is connected, has the drop occured long ago (could be a temporary issue)?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Http vs Https Related Rankings Drop?
I've noticed in a number of keyword ranking tools (Moz included) that our rankings have dropped substantially for a number of our top performing keywords precisely 7 days back. When you view the attached screenshot you'll see there was a drastic drop in the overall organic impressions as well as a drop in keyword rankings. I also noticed that all the keywords which have dropped in rank now show with the https version of our home page url. I've read up on this and it believe that this should not cause a drop in rankings but we have even added https as a domain in webmaster tools with no improvement. Quite simply, has Google de-indexed our http home page url which was previously tied to our higher rankings for our core keywords? How can we get this back without "disavowing" our https version of the site. We're not doing anything to game search results so I dont think we're being penalized, simply there is some sort technical glitch taking place between recognizing HTTP vs HTTPS versions of our site. Our home page is goo.gl/qVPRwf and an example keyword is "wedding ring sets his and hers" Can anyone recommend further debugging steps or have an understanding of what can be done at this point? Also, if it helps, I have studied the Help Center, read the FAQs and searched for similar questions with no success.wedding ring sets his and hers impressions%20-%20ranking%20drop.png?dl=0
Algorithm Updates | | punitshah0 -
Home page rank for keyword
Hi Mozers I have traded from my website balloon.co.uk for over 10 years. For a long while the site ranked first for the word 'balloon' across the UK on google.co.uk (first out of 41 million). Around the time Penguin launched the site began to drop and currently sits on about page 5. What's confusing is that for a search on 'balloons' ('s' on the end of balloon) it ranks 2nd in the location of Birmingham where I'm based. That's 2nd in the real search rather than a map local search. But - if I search 'balloon' from the location of Birmingham my contact page ranks 5th: http://www.balloon.co.uk/contact.htm but the home page ranks nowhere. So - it's gone from ranking 1st nationally to ranking nowhere with my contact page ranking above the home page (which is a generic word domain). Any ideas?
Algorithm Updates | | balloon.co.uk0 -
Merging Multiple Domains into a Single Domain and Its Effect on Ranking
My client had multiple top-level-domains. Each one represented an insurance program within a specific vertical. For all the sites at these alternate domains, there was a 30/70 mix of duplicate vs. original content. Some of the alternate domains ranked very well for their target keyphrase groups, where others were absent in results pages. We advised the client to merge multiple domains into their existing main domain, for usability and SEO reasons. We recently ran the merger. Here was our process: On the main domain, transfer the content such that it matches 1-for-1 content on the various alternate domains Setup Google Webmaster tools on the main domain Push the new content on the main domain live and submit a corresponding sitemap to Google Establish 301 redirects on the alternate domains, such that each alternate domain URL points to its respective page on the main domain We did this 12 days ago, and pages (previously on the alternate domains) that had ranked well on Google have now plummeted or are entirely non-existent. Did we do the right thing by merging multiple top-level domains into a single domain? Is this initial dip in rankings normal? How soon should we expect to see it return to its normal rankings?
Algorithm Updates | | PinckneyHugoGroup0 -
Local Vs National SEO Rankings
Hi Guys, I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks. Best, Peter
Algorithm Updates | | PeterRota0 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
Site-wide Footer Link on Client/Friend Website - Dangerous?
Hi Guys, I've got a friend / client / business associate who's website I helped develop. It's a three letter dot-com, so good trust, and an eCommerce site, so lot's of pages. When I launched my new site about 6 weeks ago I put "Official IT Partner of MySite.com" in the footer. No keywords in the anchor text, just the domain URL... There are no other external links like that on the site whatsoever, and I haven't been hit by Penguin. I'm ranking well for local targeted keywords a few weeks after launch, and traffic continues to increase... I am worried that Google will see this is unnatural, but I've received no warning or experienced any decline in rankings. There's about 2800 pages linking from the site to my site, all in the footer of course. Would it be better to remove the link from the footer and add it just to the home page and a couple of other high authority pages, or should I leave it be. It's not "unnatural", I am affiliated with the site and work in partnership with the site, but it does fit that profile. I'm thinking about removing the footer link and adding a small graphic on the home page of the linking site which links to my root domain, with a couple of broad keyword anchored links in a description underneath that also link to relevant pages on my site... What do you think? 2800 links w/ my URL as anchor text from high Domain Authority / Low Page Authority pages (the homepage and a few other pages have decent authority) to my root domain OR Three different links from one High DA/ High PA homepage (one image alt, two anchored w/ broad keywords) to three different pages on my site. Again, there are no other site-wide external links on the domain, and I'm pretty sure I escaped the Penguin. Looking forward to hearing the different points of view. Thanks, Anthony
Algorithm Updates | | Anthony_NorthSEO2 -
What determines rankings in a site: search?
When I perform a "site:" search on my domains (without specifying a keyword) the top ranked results seem to be a mixture of sensible top-level index pages plus some very random articles. Is there any significance to what Google ranks highly in a site: search? There is some really unrepresentative content returned on page 1, including articles that get virtually no traffic. Is this seriously what Google considers our best or most typical content?
Algorithm Updates | | Dennis-529610
