How Important is Meta Description on Non-Entry Pages?

[SeoJaz]

If a page is never used as an entry page to your website -- in other words it's an obscure, relatively unimportant page that never ranks high enough in the search engines to be in the first few pages of the search results for any significant number of searches --  does editing the META Description really have any significant benefit?

I guess the question could also be phrased as, does the Google Search Algo factor in the META Description tag, or is it only used for display purposes on the search results and doesn't affect ranking?

[MrSem]

By non-entry page, I mean it's a page that may be indexed, now or in the future, but it essentially will always be buried in the rankings (unless you searched for the exact page title and first sentence words lol).  In other words, it's not a page I'm trying to get ranked high so realistically its never going to be a page users enter my site through.

The consensus seems to confirm my initial gut on this.  With limited time to spend on SEO, you have to prioritize.  Meta description on a "non-entry" page should be very low priority since it's not a ranking factor and the meta description will be rarely seen if ever when the page is going to be on like page 7 of the SERPs for virtually all relevant searches.

The only case I can think of for doing this is if you are using Google for your own site search and you do want the page to be properly described in an internal site search result.

[Alick300]

Hi,

does editing the META Description really have any significant benefit? - No, not in your case

does the Google Search Algo factor in the META Description tag, or is it only used for display purposes on the search results and doesn't affect ranking?

Meta description is not a direct ranking factor it is just for user to compels to click on search results but CTR does a ranking factor which is affected by meta description. If meta description is written in such a way that user compel to click on search result page , ctr will raise.

Hope it helps.

Thanks

[Rajesh.Prajapati]

No need to add meta description for the same pages because Google pick content for description from your page auto. So just remove meta description and meta keyword tag from that pages.