Keywords in Paragraphs: How much do they matter at Google?
-
Hi all,
Generally we care a lot about keywords at headings, title tags, URL, etc. always. But I wonder how much impact they have being in paragraphs. How much do they matter at paragraphs?
Thanks
-
Hi James
Please, can you explain to vtmoz what LSI means as he may not be familiar with the acronym?
He was talking about paragraphs, not titles. That much was clear.
You have repeated exactly what I told him and it's not clearer.
Kind Regards
Nigel
-
Hi vtmoz
I assume you mean in the content on the page. It is vitally important the content contained within in paragraphs contains contextually rich writing. If your subject is on for example, 'fish tanks' then the content of the page must contain all of the major keywords and phrases on the subject.
So take 'Fish Tanks'
Go to MOZ keyword explorer, Google AdWords tool and Google search bar and you will find:
Cold Water Fish Tanks
Fish Tanks For Sale
Fish Tanks UK (because I'm in the UK)
Fish TankSo you can start to write compelling and interesting content surrounding the main key phrase. The trick is not to overstuff your content with the main key phrase. You must also remember to use 'child' key phrases or 'baby anchor text' to surround the main subject. So in this example, you would include:
Water filters
Water filter
Gravel
Bubble
Aquarium
Ornaments
Lights
Stand
Types of fish? guppy etcAll words that make for a more contextually rich piece of writing. A clever writer can incorporate all of these words and phrases using singular and plural versions to make the writing completely relevant to the subject.
Combine this style of writing with matching H1, H2 and possibly H3, broken up into relevant sections and the whole experience of being on the page is heightened. That combined with the correctly formatted META nails it for SEO.
I hope that helps.
Regards
Nigel
-
Hello vtmoz,
As a general rule, think always in the users and their usability and readability.
Then, keywords should appear in paragraphs of course. In my opinion being in paragraphs do matter to google and help to determine the topic in the article.Also, keep in mind that there must be a coherence in the text and should be useful to users.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews - Google & Third Party
Hi We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google? I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party? Any tips moz?
Algorithm Updates | | BeckyKey0 -
A Google Update Happened?
I'm curious to know what us MOZ folks have to say about an update on Google. Article here: http://searchengineland.com/big-google-search-update-happening-chatter-thinks-258142 Any ideas?
Algorithm Updates | | Chenzo0 -
Google sidebar advertising dropped
Has anyone noticed how the google sidebar advertising has completely disappeared? They only display top 4 adwords and then remaining on the bottom of each search page. I can't find any info on it or when it actually happened?
Algorithm Updates | | Purplesars110 -
Google is really NOT SAYING IN "HOW SEARCH WORKS” ?
Hi All SEOmoz members and team, As I was reading this, is it true that Google does this . Simply, I don't think so, I haven't experienced any of such what is being talked [http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ C](http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ "http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/")ome on, let us discuss the real thing about Google. Teginder Ravi
Algorithm Updates | | Futura0 -
The Google/Yahoo Connection
I have been telling myself and clients for a while that you do not need to specially SEO things for different search engines. While I stand by this (staunchly) I can't help but notice how SLOW yahoo is to pick up my SEO updates and rank them as compared to google. Sometimes I see Rank increases within a day or two (or sooner) But Yahoo is still well behind in their caching and calculations.
Algorithm Updates | | TheGrid0 -
Google above the fold update
Hi everyone, Ever since the Jan 19th Google 'above the fold update' I have noticed some strange ranking changes in some of my sites. 1. rankings increased dramatically (not in top 50 to page 2) on Jan 19th for about 5 days then dropped out completely from the top 50. 2. our rankings then did the same thing again around Feb 2nd for about 5 -6 days then has bottomed out ever since. We do not have any ads on the site but our pages are dominated by images for most of the 'above the fold' section then followed by the content down the page. Any insight into this would be much appreciated. Cheers, Andrew
Algorithm Updates | | jay.raman0 -
Working in the world of Google Farmer Update
So I know have seen how my websites have taken a nose dive from the google farmer update most likely with traffic significantly hit. Example site is callcatalog.com. What recommendations are there to deal with the new world order? How can we look at optimizing, changing, modifying our process to improve rankings and traffic?
Algorithm Updates | | seo_ploom0