Keywords in Paragraphs: How much do they matter at Google?

[vtmoz]

Hi all,

Generally we care a lot about keywords at headings, title tags, URL, etc. always. But I wonder how much impact they have being in paragraphs. How much do they matter at paragraphs?

Thanks

[Nigel_Carr]

Hi James

Please, can you explain to vtmoz what LSI means as he may not be familiar with the acronym?

He was talking about paragraphs, not titles. That much was clear.

You have repeated exactly what I told him and it's not clearer.

Kind Regards

Nigel

[Nigel_Carr]

Hi vtmoz

I assume you mean in the content on the page. It is vitally important the content contained within in paragraphs contains contextually rich writing. If your subject is on for example, 'fish tanks' then the content of the page must contain all of the major keywords and phrases on the subject.

So take 'Fish Tanks'

Go to MOZ keyword explorer, Google AdWords tool and Google search bar and you will find:

Cold Water Fish Tanks
Fish Tanks For Sale
Fish Tanks UK (because I'm in the UK)
Fish Tank

So you can start to write compelling and interesting content surrounding the main key phrase. The trick is not to overstuff your content with the main key phrase. You must also remember to use 'child' key phrases or 'baby anchor text' to surround the main subject. So in this example, you would include:

Water filters
Water filter
Gravel
Bubble
Aquarium
Ornaments
Lights
Stand
Types of fish? guppy etc

All words that make for a more contextually rich piece of writing. A clever writer can incorporate all of these words and phrases using singular and plural versions to make the writing completely relevant to the subject.

Combine this style of writing with matching H1, H2 and possibly H3, broken up into relevant sections and the whole experience of being on the page is heightened. That combined with the correctly formatted META nails it for SEO.

I hope that helps.

Regards

Nigel

[GastonRiera]

Hello vtmoz,

As a general rule, think always in the users and their usability and readability.
Then, keywords should appear in paragraphs of course. In my opinion being in paragraphs do matter to google and help to determine the topic in the article.

Also, keep in mind that there must be a coherence in the text and should be useful to users.

Hope it helps.
GR.