Google Analytics direct traffic dropped by 50% after switching to https
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Hi, everyone, have a little dilemma and was hoping to get some advice here. I recently installed a new SSL (3 months ago) to force our URL to start with https://. The site was earlier accessible through https:// and http:// prefix however now I have made it so that all urls are redirected to the correct https:// version. The problem is that direct traffic has dropped by more than 50% after implementing these changes and I can for the life of me figure out why.
Why would the direct traffic drop all of sudden after making these changes? I am starting to suspect that the earlier data was inflated and that Google analytics was counting users coming from a http:// version of the URL to a https:// version of the URL was counted as direct traffic. Could that be it? Any other possible causes?
Would really appreciate any guidance on this problem.
Thanks
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Have you noticed any increases in other channels? I would suspect that traffic coming from https:// to your http:// website was previously counted as direct and is now being attributed to the correct channel (organic or referral).
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