Link juice - What could be the reason for our bad internal page Page Authority
-
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy.
1.It appears our internal link structure is not great and is not very organised
2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed.
Is there any other factors I should be aware of when building PA on some of my inner pages.
Any Thoughts would be appreciated.
-
If you only have outbound links from your internal pages then that should be a major clue as to why you have poor "PA" Page Authority. You need to develop a concerted effort to "Earn" links to your content. Especially from high "PA" pages on high "DA" Domain Authority websites.
There are a lot of ways to earn inbound links but the best way is to create great high-quality content that solves problems or answers questions.
How about giving people a solution to a problem your clients often face. Create your solution pages to get people to go to and stay on your site. People will start to pick up the content and the inbound likes will start coming in.
-
Internal linking should have a hierarchy. Your main pages or top tier will have the highest pa. Linking within the text to the internal pages should start to allow the link juice flow down the hierarchy. You should make sure when you link to internal pages that there is common ground between the pages. You don't want to link from a page about sports to a page about cooking unless the cooking content is sports related.
Build a strategy around relevance and you will see these inner pages start to gain page authority.
-
Hi,
You should aldo get inbound links directly to the inner pages to get the PA increase. Prioritise your main landing pages and try to build links on those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL parameters affecting link juice
I have a couple of quirks in my online shop that I'm ironing out. One of them is adding some URL parameters to product links.ie: website.com/product.html?&cat=0&featured=Y If someone links to this URL, will I get the link juice as if it was website.com/product.html ? I have URL parameters in Webmaster Tools and robots.txt set up to ignore them so they're not in the Google index, but I have found a few websites that have linked to us using these longer URL's and I'm wondering whether to write to them and ask them if they mind changing them or not.
Link Building | | sparrowdog0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
I am getting links on people's wordpress blogs but are not showing up on the just discovered tool. Is it true that wordpress links are no-follow links that do give off any link-juice?
A blogger told me that "wordpress.com does not allow blogs to show advertisements or use links to sites that sell merchandise of any kind" is this true? Am i wasting my outreach time trying to get links from wordpress operated blogs?
Link Building | | odegi0 -
Brand new website, should I nofollow almost all internal links?
Hi, As I am creating a completely new website for my employer (she will have zero incoming links, even the URL will be different), would it be advantageous to allow follows to the other internal pages from the home page, but disallow follows on all other internal links on each subsequent page? So, for example each page will have this many internal links: Home page: 5 (all 5 service pages) Recruiting: 1 (home link) Services: 1 (home link) Talent Assessment: 1 (home link) etc. Does this make sense to bolster the home page until we can get some links coming in?
Link Building | | wlw20090 -
Potential internal links issue
From the competitive domain analysis, it looks like our site only has 1 internal link because there is only one more “total link” than “total external links”. However, I am quite sure that we have many more internal links on our site, including breadcrumbs throughout the product pages. What am I missing here? One other piece of potentially relevant information is that our URL changed about 6 weeks ago. Would this change be impacting the number of internal links that we are getting credit for on our site?
Link Building | | dentalsupply-seo0 -
Link on a https page
Hi there, I have the opportunity to get a link on a https page.I can't see any page rank but it has lots of good links to the http url. How Google will value this link? any study? Thanks
Link Building | | montseyel0 -
How do i remove bad links ?
Google have sent me an email regarding manipulativre link or paid link etc. Tey are asking me to fix the issue then resubmit my site for consideration. My site IS still in the search results but i suspect that they may remove it soon. I suspect that a competitor may have a contact in google andthey are submitting complaints against my business but we do have many link to my site . How am i going to know exactly what link are the problem.
Link Building | | SydneyMove0