Finding non-linked brand mentions
-
Hi, i have a client whose brand name is a common phrase used in English, so i'm gI'ming 1000s of alerts of non-linked brand mentions but 98% most of them are not the brand.
Are there any tools which you can apply advanced filters so it can figure out if it's the brand or commonly use phrase?
Cheers
-
You need one of the robust social media monitoring tools which provide advanced boolean search queries. Many tools only allow 3 boxes (include any of these terms, must include these terms, exclude these terms), and there is no way to imply proximity or use context. The only way to really trim the results to what is relevant is to use boolean logic.
For example, if you were monitoring for amazon, you could exclude:
(amazon AND (jungle OR brazil OR rainforest OR "rain forest")).Or use proximity like:
(amazon NEAR/5 (shopping OR products OR ecommerce OR e-commerce)).Additionally you can look for user intent with phrases like:
("shopping on" OR "buy from" OR "need to shop" OR "research products on") NEAR/3 amazonObviously these examples are just small samples of what can be done. Some queries for common words may end up being 2000 characters long to catch all use cases. But without the ability to create custom boolean queries that include nesting parenthesis, quotes for phrases and proximity operators like NEAR, the other tools won't help.
In a previous job, I wrote a white paper explaining why Boolean is important for social media monitoring and provide some tips on what to look for in a social media monitoring tool: https://www.dragonsearch.com/files/social-media-monitoring-tools-boolean-search-query.pdf
Good luck!
Jannette
-
Hi,
Try Gorkana if it's PR and social media http://www.gorkana.com/pr-products/media-monitoring/ and this one may be worth trying too https://mention.com/en/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Infographic links were good?
I submit infographic to visual.li, source and a little description. Are these links were good for website link profile? And can I submit same inforgraphi to other websites? http://visual.ly/divya-ashwagandha-churna
Intermediate & Advanced SEO | | bondhoward0 -
How to tell the date a link was created
Does anybody know of a website that can let you know when an external link was created to a site? Or any other way of finding this info out. Thanks
Intermediate & Advanced SEO | | RobSchofield0 -
Site Redesign - Inbound Links
Hello all. What would be some of the best practices or good resources on site redesign while maintaining inbound links? We would hate to have the natural, organic links to the site we have generated over the past 3 years to all of a sudden become broken. The domain is not changing but the URL structure very well may. For example, www.domain dot com/blog/postabouttopic which has many inbound links may move to www.domain dot com/news/blog/postabouttopic Is it a matter of simply using 301 redirects from the old pages to the new pages? Is there any issues to be aware of when having hundreds of 301 redirects? Is there a best practice? A good site that explains this in detail? Thank you for your time! Have a great day!
Intermediate & Advanced SEO | | S2RSolutions0 -
Dummy links in posts
Hi, Dummy links in posts. We use 100's of sample/example lnks as below http://<domain name></domain name> http://localhost http://192.168.1.1 http:/some site name as example which is not available/sample.html many more is there any tag we can use to show its a sample and not a link and while we scan pages to find broken links they are skipped and not reported as 404 etc? Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
Best Practice for Inter-Linking to CCTLD brand domains
Team, I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. : amazon.com
Intermediate & Advanced SEO | | tomypro
amazon.de
amazon.fr
amazon.it Currently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement of site-wide links I am reviewing this practice. I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles. Anyone having any thoughts/opinions on this topic they are open to sharing? /Thomas0 -
Does Google WMT download links button give me all the links they count
Hi Different people are telling me different things I think if I download "all links" using the button in WMT to excel, I am seeing all the links Google is 'counting' when evaluating my site. is that right?
Intermediate & Advanced SEO | | usedcarexpert0 -
Nofollow links in Google Webmaster
I've noticed nofollow links showing up in my Google Webmaster tools "links to your site" list. If they are nofollow why are they showing up here? Do nofollow links still count as a backlink and transfer PR and authority?
Intermediate & Advanced SEO | | NoCoGuru1