Finding non-linked brand mentions
-
Hi, i have a client whose brand name is a common phrase used in English, so i'm gI'ming 1000s of alerts of non-linked brand mentions but 98% most of them are not the brand.
Are there any tools which you can apply advanced filters so it can figure out if it's the brand or commonly use phrase?
Cheers
-
You need one of the robust social media monitoring tools which provide advanced boolean search queries. Many tools only allow 3 boxes (include any of these terms, must include these terms, exclude these terms), and there is no way to imply proximity or use context. The only way to really trim the results to what is relevant is to use boolean logic.
For example, if you were monitoring for amazon, you could exclude:
(amazon AND (jungle OR brazil OR rainforest OR "rain forest")).Or use proximity like:
(amazon NEAR/5 (shopping OR products OR ecommerce OR e-commerce)).Additionally you can look for user intent with phrases like:
("shopping on" OR "buy from" OR "need to shop" OR "research products on") NEAR/3 amazonObviously these examples are just small samples of what can be done. Some queries for common words may end up being 2000 characters long to catch all use cases. But without the ability to create custom boolean queries that include nesting parenthesis, quotes for phrases and proximity operators like NEAR, the other tools won't help.
In a previous job, I wrote a white paper explaining why Boolean is important for social media monitoring and provide some tips on what to look for in a social media monitoring tool: https://www.dragonsearch.com/files/social-media-monitoring-tools-boolean-search-query.pdf
Good luck!
Jannette
-
Hi,
Try Gorkana if it's PR and social media http://www.gorkana.com/pr-products/media-monitoring/ and this one may be worth trying too https://mention.com/en/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many links from single site?
this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did he get so many links from single site is he gonna be penalized YD2BvQ0
Intermediate & Advanced SEO | | SIMON-CULL0 -
Reasonable to Ask URL of Link from SEO Providing New Links before Link Activation?
My firm has hired an SEO to create links to our site. We asked the SEO to provide a list of domains that they are targeting for potential links. The SEO did not agree to this request on the grounds that the list is their unique intellectual property. Alternatively I asked the SEO to provide the URL that will be linking to our site before the link is activated. The SEO did not agree to this. However, they did say we could provide comments afterwards so they could tweak their efforts when the next 4-5 links are obtained next month. The SEO is adamant that the links will not be spam. For whatever it is worth the SEO was highly recommended. I am an end user; the owner and operator of a commercial real estate site, not an SEO or marketing professional. Is this protectiveness over process and data typical of link building providers? I want to be fair with the provider and hope I will be working with them a long time, however I want to ensure I receive high quality links. Should I be concerned? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Tumblr links
I have several Tumblr blogs. Created when Tumblr links were worth more, and now primarily for my amusement. But, I'd like to get whatever link juice I can out of them. I thought only the footer links were do follow, but when I check Moz it's showing all links as do follow. Any idea which is true?
Intermediate & Advanced SEO | | julie-getonthemap1 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
Rank Without any back linking ?
Hello, I am thinking , I will rank my site without SEO . I will add quality content on my site . Will not do any backlinking ! Can anyone suggest me if it is really possible. I know some guys or some websites those are ranked without any SEO attempts. Thanks
Intermediate & Advanced SEO | | businessowner0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Google WMT Turning 1 Link into 4,000+ Links
We operate 2 ecommerce sites. The About Us page of our main site links to the homepage of our second site. It's been this way since the second site launched about 5 years ago. The sites sell completely different products and aren't related besides both being owned by us. In Webmaster Tools for site 2, it's picking up ~4,100 links coming to the home page from site 1. But we only link to the home page 1 time in the entire site and that's from the About Us page. I've used Screaming Frog, IT has looked at source, JavaScript, etc., and we're stumped. It doesn't look like WMT has a function to show you on what pages of a domain it finds the links and we're not seeing anything by checking the site itself. Does anyone have experience with a situation like this? Anyone know an easy way to find exactly where Google sees these links coming from?
Intermediate & Advanced SEO | | Kingof50 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0