Hreflang made simple
-
I have a client with a Shopify site. It is a clone of the 'main' website which is a .co.uk domain.
Client wants to use .com.au for Australia and New Zealand. All are English language.
How should we structure hreflang tags?
Or is there a better way to target the .com.au website at Australia/New Zealand?
-
In fact, what the client really wants is this...
... any user in the UK who:
- clicks on a link from social media (which goes to domainname.com)
- searches google for domainname.com
- types in the URL domainname.com
... ALWAYS be redirected to "domainname.co.uk" so they only see what the client sells direct from the UK. This sounds to me way beyond just hreflang. This sounds like it might need some kind of redirection based on IP?
-
OK, thanks Gianluca.
So how would you specify hreflang so that...?
- domain.co.uk is visible in UK SERPs
- domain.com is visible in all other SERPs
-
Believe none blindly :-), however, trust more people who do International SEO since ages like me or Aleyda or David Sottimano.
-
Thank you Gianluca. I will certainly checkout that deck.
But (groan)... classic SEO experience here. One expert says 'black' then next says 'what'. Who are we to believe?
-
That post on SEOChat, albeit correct in the basics, is frankly old (it still suggests to use Dmoz, which doesn't exist since at least 1 year).
I suggest you view this slide deck by Aleyda Solís: https://es.slideshare.net/aleydasolis/speaking-in-tongues-establishing-a-successful-international-web-presence-smxeast.
-
Ehmm... sorry to say that you're totally wrong... having 3 sites using the same language and using the same exact content, even if you geo-target them, they still are the best example of exact match duplicate content... and only implementing the hreflang you can avoid to see them filtered or 1 appearing in the wrong SERPs.
-
Very nice, I've found Moz's International SEO guide to be helpful as well. How did you decide to proceed here? (if you don't mind me prying a bit)
-
Thanks Joe.
Found this link - by far the best I have read on geo-targeting:
http://www.seochat.com/c/a/google-optimization-help/geo-targeting-techniques-in-google-for-seo/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should I handle hreflang tags if it's the same language in all targeting countries?
My company is creating an international version of our site at international.example.com. We are located in the US with our main site at www.example.com targeting US & Canada but offering slightly different products elsewhere internationally. Ideally, we would have hreflang tags for different versions in different languages, however, it's going to be an almost duplicate site besides a few different SKUs. All language and content on the site is going to be in English. Again, the only content changing is slightly different SKUs, they are almost identical sites. The subdomain is our only option right now. Should we implement hreflang tags even if both languages are English and only some of the content is different? Or will having just canonicals be fine? How should we handle this? Would it make sense to use hreflang this way and include it on both versions? I believe this would be signaling for US & Canda visitors to visit our main site and all other users go to the international site. Am I thinking this correctly or should we be doing this a different way?
International SEO | | tcope250 -
Worldwide and Europe hreflang implementation.
Hi Moz ! We're having quite a discussion here and I'd like to have some inputs. Let me explain the situation and what we plan to do so far. One of our client has two separate markets : World and Europe. Both pages versions will be mostly the same, except for the fact that they will have their own products. So basically, we'd want to show only the European EN version to Europe and the standard EN version to the rest of the world, same goes for FR and ES. As far as IT, DE, CS and SK, they will only be present within the european version. Since we cannot target all Europe with a single hreflang tag, we might have to do it for every single european countries. Regarding this subject, SMX Munich recently had quite an interesting session about this topic with a confirmation coming from John Mueller saying that we can target a single URL more than once with different hreflang tags. You can read more here : http://www.rebelytics.com/multiple-hreflang-tags-one-url/ So having all this in mind, here's the implementation we plan to do : www.example.com/en/ Self canonical www.example.com/fr/ - hreflang = fr www.example.com/es/ - hreflang = es www.example.eu/it/ - hreflang = it www.example.eu/de/ - hreflang = de www.example.eu/cs/ - hreflang = cs www.example.eu/sk/ - hreflang = sk www.example.eu/fr/ - hreflang = be-fr www.example.eu/fr/ - hreflang = ch-fr www.example.eu/fr/ - hreflang = cz-fr www.example.eu/fr/ - hreflang = de-fr www.example.eu/fr/ - hreflang = es-fr www.example.eu/fr/ - hreflang = fr-fr www.example.eu/fr/ - hreflang = uk-fr www.example.eu/fr/ - hreflang = gr-fr www.example.eu/fr/ - hreflang = hr-fr etc… . This will be done for all european countries (FR, EN and ES). www.example.com/en/ - x-default Let me know what you guys think. Thanks!
International SEO | | Netleaf.ca0 -
Will hreflang with a language and region allow Google to show the page to all users of that language regardless of region?
I'm launching translations on a website with the first translation being Brazilian Portuguese. If I use the following hreflang: If a user is outside of Brazil and has their browser language set to just Portuguese (Not Portuguese (Brazil)) will Google still serve them the Portuguese version of my pages in search results?
International SEO | | Brando160 -
Hreflang no return tags error in GWT
Hello everybody, It has been 2 month since I'm trying to figure out the cause of increasing "no return tags" error count in GWT. I have checked the syntax several times and even switched from meta tags method to including language versions in sitemap without any luck. Below is a screen shot of GWT error and a sitemap excerpt that shows original and alternate URL both having return tags pointing to each other. The full sitemap can be found here: http://wordsru.com/sitemap.xml Any help or insight about whats going on here much appreciated. Thanks! RKP6AhZ.jpg KFluNCC.jpg
International SEO | | Icemax0 -
International websites : hreflang
Hi, i'm looking for good examples with 'href lang' tag (rel="alternate" hreflang="x") Have you examples of websites with this tag? Thanks D.
International SEO | | android_lyon0 -
Hreflang hindering performance?
I want to add hreflang on my website but the dev guys think it will hinder performance? Any thoughts/experience with this one way or the other? Thanks!
International SEO | | theLotter0 -
Multiple hreflang tags
I'm trying to advise on the multi country seo for a site in terms of markup. We've already decided on using sub folders rather than separate sites or subdomains due to an established link profile and good rankings in all countries. The question is in relation to the homepage. Obviously this is the page most likely to rank well in any country (the site is a .com). But can multiple hreflang tags be put on the page to say that the page targets many countries? Or would leaving the hreflang tag off allow it to just rank for all countries? Also do Yahoo and Bing follow hreflang tags? I can't find any info on this anywhere! Thanks very much in advance for any help!
International SEO | | Bdig0 -
Geographical targeting and rel=”alternate” hreflang=”x”
Let me paint you a picture, a site attempts geographical targeting by using sub-directories. However, 'targeting' is used loosely in this case. One sub-directory targets the US, the other is for everywhere else. For example: example.com/us/ <-- US example.com/en/ <--- Everywhere else The homepage is a map, they get taken to the US site if they click on US, they get the other site if they click anywhere else. The site is effectively duplicated in both folders, the only difference being one is written in US English, the other in UK English. So, while I am able to set the preferred geo in Google Webmaster tools for the US site, I can't for the everything else site. Recently I came across rel=”alternate” hreflang=”x” and thought it may be useful. Does anyone know if I can specify more than one language per URL using this method? For example using multiple instances such as: Is this possible at all? Thanks in advance, and I'm open to any other suggestions! 🙂
International SEO | | David_ODonnell0