Adword competition between exact match and related broad match
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If I have two company A and B.
Company A: bid on key word exact [Nike and Jordan]
Company B: bid on broad match Jordan shoesks
Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike).
My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B?
Tks
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Hi,
surely, I referred only to the competition isolating only that factor and considering the other constant or similar.
Tks for your answer
F
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Hi Fabrico,
There are a lot of factors that go into determining the actual CPC. These include:
- Click- through rate
- Relevance of the ad copy
- Destination Page Load Time
- Destination Page Quality
- On Site Conversion data
You might have an ad on the top spot paying a lower CPC then the 2nd position or lower.
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