How to determine the value of these links?
-
Hi Guys,
How can you determine the value of external links which are deep inside a website. Two examples:
http://www.sheknows.com/community/home/ten-tips-buy-car-insurance
Two sub-folders deep.
http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html
One sub-folder deep.
These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them?
Cheers.
-
Hello,
I think the best answer is Patrick's one, but I'd like to add this: "Homepages usually get all the strength (=link juice, highest Page Authority or URL Rating for a specific domain). Tipically, this link juice will pass internally from the homepage to the rest of pages, but this authority will be reduced when going deeper into other subfolders".
Best regards,
-
Great Answer
-
Hi there
The best way to assess backlinks are to ask the following questions:
-
Does this link help my website?
-
Is this link relevant to my website?
-
Would I trust this site (that's linking to me) if I landed on it?
-
Is the website or content in which I am being linked from topically relevant to my website?
-
Does it send traffic? How does the audience from that link engage my site and content?
-
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
-
Are the links from directory templates? (example)
-
Inspect URLs with blatant spam words
-
Free
-
Porn
-
XXX
-
Submit
-
Directory
-
Paid
-
Links
-
URL
-
Sex
-
etc.
-
Check for multiple domains and URLs on the same IPs
-
This can usually show link farms or spam
While this is somewhat high level and general, it's the process I go through when I analyze a backlink, and it hasn't set me wrong yet.
Hope this helps! Good luck!
P -
-
Hello,
A good way to try and estimate their value is to use the "Moz Bar". It is a great tools and gives page values as well as domain level values.
Take a look at the values for the following and that will give you at least a glimps of the page that the links are on.
- PA
- mR
- mT
Here is a link to a page on it. https://moz.com/products/pro/seo-toolbar
Best Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recovering from spam links on MY site
Hey guys, Having a weird situation and wondering if anybody can help. I run a sizable WordPress site with a number of content writers. One of the writer's accounts was hacked and was used to post several dozens of complete spam posts with spun content and links to all sorts of shady sites. Recently the site has begun losing rankings on all sorts of pages. There's no manual penalty or anything, but I'm concerned that we're being penalized for having had these links on the site. Of course, as soon as we found the content, we immediately removed it, reset passwords, etc. But a decent number of the pages were indexed. Does anybody have any experience with this or ideas of what to do about it? Is there somewhere we can talk to Google about it or some way to show that we are not part of bad neighborhoods? Thanks so much for any thoughts, Yon
Intermediate & Advanced SEO | | yon230 -
Do you get links from new websites?
There's a new industry specific website that looks decent. It's clean and nothing spammy. However, it's so new it's DA is under 10. Is it worth pursuing a link from a site like this? On one hand, there's nothing spammy and it is industry specific. On the other...it's just DA is so terrible (worse than any of our other links), I don't want it to hurt us. Any thoughts? Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
Need suggestion for link-building
Link Building Question i want to get rank in google for www.topnotchlawsuitloans.com so have to build backlinks with lawsuit loans alt tag but main question is this have to build or gain backlinks for this domain only or one of my website sub domain www.topnotchlawsuitloans.com/lawsuit-funding-philadelphia.html on page #6 so have to build backlink for this URL ??? what are the effective strategy to gain backlinks for main page or all sub pages have to build backlinks ?? how many back-link per keyword & per page is good for website.???
Intermediate & Advanced SEO | | JulieWhite0 -
Linking across categories
On a website when I link across in the same category should all the categories all pear on each page. Let's say I have 6 categories and 6 pages should I have the 6 links on all the pages ( such as A, B, C, D, E, on page 1 ( let's imagine this page is page F ), then on page A have link B, C D, E, F and so on for the 6 pages ( meaning all the links appear on all the pages across the category ) or should i just have let's say 3 links on page 1 ( link A, B, C ) , then link ( D, E, F ) on page 2, then A, E, F on page 3, link B, C F on page 4 and so on... ( which means that i vary the links that appear and that it is naturally ( at least I think ) going to boost the link that appears the most of the 6 pages ? I hope this is not too confusing, Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Do I have any harmful links? If so, what should I do?
URL in question: www.nasserilegal.com/criminal.html I'm using OSE and see some questionable backlinks. At first glance, if you look at the page authority and domain authority, they look great. Once you go to the actual pages, they look spammy. If the links are hurting the rankings for the site, should I try to remove the links manually or just ignore and continue to build good quality links or even build a new site? I noticed for the last couple of weeks, the rankings started to slip. Thanks in Advance, Lucas
Intermediate & Advanced SEO | | micasalucasa0 -
Link with keyword or name of the company
hi sorry I am getting links from a prominent site. I would love to know what are your though. use the name of the company as the anchor text or the Keword? does the new world of SEO like keyword anchor or not?
Intermediate & Advanced SEO | | ciznerguy0 -
Removed Site-wide links
Hi there, I have recently removed quite a lot of site-wide links leaving the only link on homepage's of some websites, since doing this I have seen a dramatic drop on my keywords, going from position 2-3 to nowhere. Has anyone else experienced anything like this, should I expect to see a return on these keywords? Thanks
Intermediate & Advanced SEO | | Paul780 -
Switching to masked affiliate links
Hi there, I run a content affiliate website where I introduce products in articles and then link to merchants where the user can buy the respective product. Currently I am using regular affiliate links here with the "nofollow" attribute. With growing size of the site, I would like to switch to masked affiliate links, so instead of a link like "jdoqocy.com/click-123" I want to use "mydomain.com/recommend/123". My question here is: When switching to masked affiliate links, does it makes sense to also convert all the older unmasked affiliate links? If yes, what would be the best way to do that - Convert all old links at once or convert them over time (e.g. over a few month)? Currently about 2/3 of my site's outbound links are unmasked, external affiliate links. So I am afraid that changing this relatively large share of links from unmasked external affiliate links to masked links doenst look natural at all... Thank you for your advice!
Intermediate & Advanced SEO | | FabRag0