How to determine the value of these links?

[nattyhall]

Hi Guys,

How can you determine the value of external links which are deep inside a website. Two examples:

http://www.sheknows.com/community/home/ten-tips-buy-car-insurance

Two sub-folders deep.

http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html

One sub-folder deep.

These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them?

Cheers.

[AgenciaSEO.eu]

Hello,

I think the best answer is Patrick's one, but I'd like to add this: "Homepages usually get all the strength (=link juice, highest Page Authority or URL Rating for a specific domain). Tipically, this link juice will pass internally from the homepage to the rest of pages, but this authority will be reduced when going deeper into other subfolders".

Best regards,

[Roman-Delcarmen]

Great Answer

[PatrickDelehanty]

Hi  there

The best way to assess backlinks are to ask the following questions:

• Does this link help my website?

• Is this link relevant to my website?

• Would I trust this site (that's linking to me) if I landed on it?

• Is the website or content in which I am being linked from topically relevant to my website?

• Does it send traffic? How does the audience from that link engage my site and content?

• If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

• Are the links from directory templates? (example)

• Inspect URLs with blatant spam words

• Free

• Porn

• XXX

• Submit

• Directory

• Paid

• Links

• URL

• Sex

• etc.

• Check for multiple domains and URLs on the same IPs

• This can usually show link farms or spam

While this is somewhat high level and general, it's the process I go through when I analyze a backlink, and it hasn't set me wrong yet.

Hope this helps! Good luck!
P

[Dalessi]

Hello,

A good way to try and estimate their value is to use the "Moz Bar". It is a great tools and gives page values as well as domain level values.

Take a look at the values for the following and that will give you at least a glimps of the page that the links are on.

1. PA
2. mR
3. mT

Here is a link to a page on it. https://moz.com/products/pro/seo-toolbar

Best Regards