H tags and Topics
-
Hello,
When google is looking for topics does it combine all the H tags or does it look at H tag after H tag
For example let's imagine I have an H2 and under that H2 I have 5 H3.
To find the topic(s) of my page does it look at each H3 separtly and says H3 number 1 has this topic, h3 number 2 has this topic and so on or does it take all the content within the 5 H3 to find the topic of the H2 ?
Thank you,
-
Hi seoanalytics. It's not necessary that your H2 tags respond to people's questions.
H2 is for subheadings of that H1. Use it to divide content into scannable blocks; both Google and your visitor will like it. H3 is for subheadings of that H2, preferably. Sometimes I use H3 for blocks that should be H2, but just don’t hold that much information for the visitor.
H2 tags make you think about the structure and page layout of your blog. An 800-word blog may seem like a good idea. And, in fact, Google loves a page with a lot of information and depth. But you should help your audience out and give them lots of subheadings to make reading easier.
Think of H2 tags as tiny table of contents pieces, showing your readers where to go and what they can expect to find in the given sections of your blog. What’s more, H2 tags must be optimized accordingly with your keyword phrases of choice, since they help SERP crawler bots interpret your pages and rank them accordingly.
-
Thank you for detailed reply.
I noticed that your H2 tags do answer peoples questions.
How about if for the keyword you target people don't have questions (what I mean by that is that in the keyword tool) all there is are synonyms of my targeted keyword.
For example in the keyword tool if I type hiking tour Tuscany I will find synonyms and nothing else
Hiking vacations tuscany
Hiking holidays tuscany
Hiking trip tuscany
But no questions like you would find on other keywords such as title tag where people ask :
what is the optimal length of a title tag
what is the definition of a title tag
etc...
So how do you answer people's questions when they don't have any
Thanks,
-
Hi seoanalytics.
The h1 tag is one of the most important among the more than 200 SEO factors , as it helps Google understand what is the highlight of your article . It must be unique for each article or page. The h1 must contain keywords (keywords in English) that help position the article taking into account what people are looking for. The titles you choose for your posts are actually the h1.
The h2 are the subtitles . They are perfect to separate content and give a little more information to Google. They should contain synonyms or words related to the main theme of the post. They can also be used as an introduction. This is what I do in all my posts and it works very well.
The h3 are subtitles within h2. They are added the same as the h2 and should focus on the content of the subtitle. The content of the h3 must contain related keywords that help position. Next I show an example :
-
How to be an SEO expert (h1)
-
Necessary knowledge (h2)
- Paragraphs
- Programming (h3)
- Paragraphs
- Marketing Digital (h3)
- Paragraphs
- Social networks (h3)
- Paragraphs
-
Courses (h2)
- Paragraphs
-
Experiences (h2)
- Paragraphs
- In companies (h3)
- Paragraphs
- Personal projects (h3)
- Paragraphs
-
Conclusions (h2)
-
Paragraphs
Another example. Here is where I live:
Earth
Europe
Spain
Community Of Madrid
Madrid
Puente de Vallecas
I would recommend that possibly you keep your pages specific about one topic and use:
- One h1 Element
- As many as required h2 elements to denote sections on the page (1-3 h2 elements).
- Consider using h3 Elements for useful link groups to other relevant sources but advice would be to try and keep headings for main context text content and not to group template navigation, for instance.
I hope I've helped.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should Schema.org Tags go on every page?
Happy Monday Moz World! I am just wondering what are some best practices when using Schema.org Tags. For Example, I have a client who provides multiple services and provides unique content on each webpage. The design of each of the webpagesare unique, and conveys information differently. My question is: If each page of a company's website has unique content that describes a service or product, could I essentially change the url & description of the Schema Tag so that each of my pages are indexable by relationship to that page's content? Thanks ahead of time for the great responses! B/R Will
Intermediate & Advanced SEO | | MarketingChimp100 -
Using Hreflang Tags For Australian Domain Extension
Hi Guys, We have a company with a Australian domain www.domain.com.au which has just launched in the US market. The company is in the process of purchasing the .com version of the domain and then the plan is to have one single global .com site (like apple.com) on a new domain which would be domain.com and put both the (US version) and (Australian Version) on the new domain: domain.com (global). e.g. domain.com/us and domain.com/au However the .com version won't be available till March 2016. The company still wants to launch in the US market asap with it's current .com.au domain. which it has. So basically the current set-up is like this: http://www.domain.com.au/us/ (US homepage) http://www.domain.com.au/ (Australian homepage) I was wondering, does anyone know if hreflang tag can be used on a .com.au extension to target specific pages to the US. e.g. I was wondering will the hreflang tag override the fact that Google would automatically geo-target the .com.au extension to Australia? e.g. would the http://www.domain.com.au/us/ (US version) with the hreflang tag above be considered as the US version, even-though we it's on a .com.au domain extension? Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Pagination and matching title tags - does it matter when using rel="prev" and "next" attributes?
I'm looking at a site with the rel="prev" and "next" HTML attributes in place, to deal with pagination. However, the pages in each paginated category have identical page titles - is this an issue? Rand gives an example of how he'd vary page titles here, to prevent problems, though I'm not entirely sure whether this advice applies to sites with the rel="prev" and "next" HTML attributes in place: https://moz.com/blog/pagination-best-practices-for-seo-user-experience Any advice would be welcome - many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Blog tags are creating excessive duplicate content...should we use rel canonicals or 301 redirects?
We are having an issue with our cilent's blog creating excessive duplicate content via blog tags. The duplicate webpages from tags offer absolutely no value (we can't even see the tag). Should we just 301 redirect the tagged page or use a rel canonical?
Intermediate & Advanced SEO | | VanguardCommunications0 -
Canonical tags and product descriptions
I just wanted to check what you guys thought of this strategy for duplicate product descriptions. A sample product is a letter bracelet - a, b, c etc so there are 26 products with identical descriptions. It is going to be extremely difficult to come up with 25 new unique descriptions so with recommendation i'm looking to use the canonical tag. I can't set any to no-index because visitors will look for explicit letters. Because the titles only differ by the letter then a search for either letter bracelet letter a bracelet letter i bracelet will just return results for 'letter bracelet' due to stop words unless the searcher explicitly searches for 'letter "a" bracelet. So I reckon I can make 4 new unique descriptions. I research what are the most popular letters picking 5 from the top (excluding 'a' and 'i'). Equally share the remaining letters between those 5 and with each group set a canonical tag pointing to the primary letter of that group. Does this seem a sensible thing to do?
Intermediate & Advanced SEO | | MickEdwards0 -
HTML5 Nav Tag Issue - Be Aware
In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links" This could have major repercussions for designing your internal link structure for SEO purposes. I was surprised to see this result, as I have never seen it discussed. Anyone else notice this, or have any alternative views?
Intermediate & Advanced SEO | | veezer0 -
Canonical tags and GA tracking on premium sub-domain?
Hello! I'm launching a premium service on my site that will deliver two fairly distinct user experiences, but with nearly identical page content across the two. I'm thinking of placing the "upgraded" version on a subdomain, e.g. www.mysite.com, premium.mysite.com. Simple enough. I've run into two obstacles, however: -I don't want the premium site crawled separately, so I'd like to use canonical tags to pull all premium.* back to their www.* parents. --How different can page content be before canonical tags backfire? --Is there any other danger in using canonicals across subdomains like this? -Less importantly: with Google Analytics, if I track against the subdomain my visits will split naturally, and it should generate a second cookie for a new registrant who crosses subdomains. I could also use a visitor-level custom var. Good idea? Bad idea? Thanks! -m
Intermediate & Advanced SEO | | grumbles0 -
Title tag showing in Google that we are not setting
Hello, We've noticed that when we do a specific search (print screen attached), that the business name and/or a completely different title is getting indexed into the search engine that we are not setting. Below is an example from the source code of how we're setting the title, this matches the 2nd listing circled in the attached image. The indexed title tag reflects "Animal Business Card Holders - Kyle Design" Any ideas or feedback on how this is happening? <title>Animal Business Card Cases in Pet, Insect and Wildlife Designstitle> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name="description" content="Eye-catching business card holder cases personalized with custom animal designs for humane professionals and pet owners. Custom select a sleek metal finish, bold aluminum or iridescent accent color, size and unique design for the ultimate self-expressing animal gift!" /> <meta name="keywords" content="business card holder unique personalized custom holders silver gold wood metal cards cases sleek aluminum engraved contemporary case animal animals design designs black color accents iridescent pet insect wildlife cat dog dragonfly butterfly lions sea turtles sea otters elephants animal lover animal activist zoologist veterinarian breeder animal whisperer thin deep large credit Asian size engraving personalize gift gifts special monogram customized corporate logo name professional title meaningful sentiment" /> <meta name="copyright" content="Copyright Kyle Design" /> <meta name="author" content="Kyle Design" />
Intermediate & Advanced SEO | | marketing_zoovy.com
<meta name="generator" content="xyz Commerce System http://www.domain.com/" />
<link rel="canonical" href="xyz link"
<script type="text/javaScript"> Thanks,
Jamie0