How I can improve Local SEO in 2018
-
Hi. I have already applied this strategy:
- Capture Your Space on All Local Business Directories.
- Leverage the Power of Local Link Building
- Focus on Reviews and Ratings
- Use Local Structured Data Markup
What could I do to improve my strategy in 2018?
-
Last day, MOZ Team publish a post about it.
https://moz.com/blog/how-to-optimize-your-google-my-business-listing
-
And Google also encourages you to respond to all good and bad reviews too
-
Good question! So, replying to reviews doesn't directly correlate with increased rankings, if this is how you define SEO. But, reviews have a massive impact on your reputation and your revenue. And both of those elements then indirectly impact your SEO, in terms of what people are saying about you (and linking to) regarding your brand, and the financial picture you achieve, which enables you to invest more in your SEO. So, think of it as a circle, if you can.
Given the importance of closely managing your reputation, owner responses have become a critical vehicle for contributing to how consumers feel about your company. Negative reviews, in particular, need responses to defend your reputation and revenue, and also, to keep existing customers happy instead of having to spend so much more in replacing them with new customers.
So, owner responses do not = any known, direct ranking benefits.
But, owner responses definitely do = core benefits to the health of your brand.
You might like to read: https://moz.com/blog/mastering-owner-response-quintet-google-my-business-reviews
-
Thanks for the reply. I have a question about whether it is important or not to answer the reviews on my business page. How important is this for SEO?
-
Good morning!
Great question and good discussion happening here. I have two recommendations for you:
-
Harness all possible features of the Google Knowledge Panel, including description, posts, photos, reviews and review responses, Q&A, etc. Set up UTM tracking wherever you can to assess which particular activities and features are driving traffic and conversions. Google is slowly but surely on a path the replace your website as the interactive level your customers experience for more and more searches. While your website still definitely matters, viewing the Knowledge Panel as a secondary, quite powerful mini-website is appropriate in 2018. Experiment and analyze.
-
Focus on in-store experiences that drive consumer content (reviews) and loyalty. Take advantage of the fact that, for many businesses, Google is still driving new customers their way, basically for free, except in those verticals where free packs are being replaced with paid packs. If Google gives you a customer once, it's up to your in-store staff to turn them into a repeat customer. Emphasize building a loyal consumer base now, while Google leads remain "free", as a preventative measure against the future in which less and less of these leads will be free. What can your business do to create the kind of consumer experiences that win customers for the long term, and prompt word-of-mouth recommendations to their network of family and friends?
Hope these two ideas help!
-
-
Hola elenaglop. Thanks for the link!
-
Hola elenaglop. Thanks for the ideas!
-
It sounds like you're on the right track to me.
With regards to business listings, I have found regularly adding posts to GMB listings quite helpful. While it's not a 'ranking factor', there have been a few case studies done which suggest they can be helpful. E.g. https://searchengineland.com/google-posts-impact-ranking-case-study-285668
Since they take about 5-10 minutes to do, it definitely doesn't hurt!
And then yes if you can create more localised blog content that could help too
-
¡Hola!
Something that always works is writing an article for your blog listing the best specialists in your area or city. In your case it would be something like: "Los mejores logopedas Madrid", of course you can include yourself on the list. Usually this kind of article gets to the first page of Google quite fast because it is quality content. With this little trick you will appear in the first positions when somebody searches "logopedas Madrid".
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not showing up in Google Local Pack despite being #1 ranked for keyword
Hey everyone, This has been an on-going problem that we've been having for a select location of ours. We've been #1 ranked for the keyword "dog groomers near me", however we don't show up in the Google Local Pack (top 3 locations box). We have a high 4.9 rating with 20+ ratings, and the other locations that DO show up have a 2.4 and 3.6 rating with less reviews! I've exhausted every resource and have even geo-tagged our specific photos on our landing pages. I'm not sure what to do anymore as we're already #1 ranked on every similar keyword. Thank you, Anthony
Reviews and Ratings | | anthonydegalbo0 -
What hosting provider do you use? I think mine is letting down my SEO!
Hello I am curious to what hosting plans you are using, and what you would recommend. I am currently paying £30 per month for shared reseller hosting with tsohost and having problems every week with my most popular website (1-10k hits a day). website gets internal errors and intermittently goes extremely slow. I have about 10 sites in total most very small traffic. So just looking for something fast, good for WordPress sites and ideally good for migrating over onto. Please let me know your recommendations. My budget is £100 per month, ideally a little less. Thanks! Steven
Reviews and Ratings | | stevenbinks320 -
Local Business Page Ranking Issue
**Concern:- **Please try to understand my concern. I'm not worried or talking about my ranking. #1. Business Name - Law Office of Paul M. Marriett
Reviews and Ratings | | jeenu_svs
Address - 308 West State Street #97 B, Rockford, IL 61101 #2. Business Name - Law Office Of Brendan Caver, Ltd.
Address - 308 W State St #96, Rockford, IL 61101 These are two business pages and both have different location as you can see in mentioned address. If #1 (Law Office of Paul M. Marriett) ranked on any keyword then #2 (Law Office Of Brendan Caver, Ltd.) does not appear anywhere in result. That's not for a single keyword. Issue is running for all keywords Approx (8-10). Keywords :-
DUI Lawyer Rockford,
DUI Attorney Rockford,
Criminal Lawyer Rockford,
Criminal Attorney Rockford,
DUI Lawyer Rockford IL,
DUI Attorney Rockford IL,
Criminal Lawyer Rockford IL,
Criminal Defense Attorney Rockford, Law Office of Paul M. Marriett ranked for upper mentioned keyword and you can see Law Office Of Brendan Caver, Ltd. is not appear anywhere in search.
....................................................................................................................................................................................... Keywords :-
Best Criminal Attorney Rockford IL,
Best Criminal Lawyer Rockford IL,
Best Criminal Lawyer Rockford,
Best Criminal Attorney Rockford,
Best DUI Lawyer Rockford,
Best DUI Lawyer Rockford IL,
Criminal Defense Lawyer Rockford,
Criminal Defense Lawyer Rockford IL,
Criminal Defense Attorney Rockford IL, Law Office Of Brendan Caver, Ltd. is ranked for upper mention keywords and Law Office of Paul M. Marriett is not appear anywhere in search.
Please check deeply and let me know.0 -
We have a link we to: Grace Construction, but the company has switched owners, and is not local anymore.
I have a second question to put forward! Probably close to 8 years ago I exchanged a link with a good friend's construction company, Grace Construction. We are a local fence company in Oklahoma City, Oklahoma. They were new home builders and we sometimes would build a fence for their new home owners. They wrote a positive review of our business and I published it on our reviews page: (it's near the very bottom) http://www.a-better-fence-construction.com/fence-reviews.html And, they linked to our website from their website. However, now after 8 years, they no longer build homes and have let their domain name expire and has been repurchased by a construction company in Florida. I had linked to their website from the text and the image of their logo. I am not up to speed on what is best practice. What do you recommend I do? dwhAV
Reviews and Ratings | | SuperNovi0 -
The relationship between Google Reviews and SEO?
I have recently started working with a client with bad reviews on Google (2.1/5). Apart from the fact consumers are likely to see these reviews and decide against buying the service the company offers (causing a decrease in traffic), are there any other negative effects on the SEO?
Reviews and Ratings | | sophiecrosby970 -
Bing Local Lists Yelp Reviews From Another Business At Shared Address
Hi everyone, I am having a problem with Bing local listings and am hoping someone might be able to help me out. Basically I am working with a business that shares an address with another (separate legal entities, different owners, different phone, different domain). Both are bathroom remodelers, but one uses the space as a storefront/showroom, the other is strictly a service area business and uses the space for storage/office space (this is the one I am working with). I have claimed their listing on bing local and set it to hide the address. The problem I am having is that for whatever reason, Bing local is associating the yelp page of business 1 (showroom) with business 2 (business 2 is not currently on yelp). My question: what options do I have to remedy this? Is there a way to request a manual review of sorts to have this fixed? Would it be sufficient to create/verify a yelp page for business 2 and hope that Bing picks up on this?
Reviews and Ratings | | rbmac0 -
Google reviews only show up in local results, right?
Two quick questions: 1. google reviews only show up in local results right? 2. If you're 100% e-commerce business with no office location, can you even get a google review? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Wondering best ways to optimize for google maps/local listing
I'm wondering if there is any strategy to optimize a client to show up in the local listings. I assume a lot of this is tied to Google + / Google Places for Business. Is it possible to have a company show up in the local listings over a certain geographic area even if they are not technically addressed in that area? Any help is much appreciated. Thanks, Dan H.
Reviews and Ratings | | higherimages0