Local pack ranking anomaly -- help?
-
At a bit of a loss on this one... If anyone has any ideas about what's going on or how to tackle this, I'm all ears.
One of my clients, an orthodontist, is appearing in the top three organic positions and in the local pack for almost all keywords we're targeting. However, for the keyword "orthodontist" without any location modifiers attached to it, we're appearing in the top three organic results but our Google listing is not appearing in the local pack.
The three listings appearing in the local pack are his next-door competitor, one practice that closed almost a year ago, and a practice in two towns over. He and his competitor are the only two orthodontists in this town, so they should theoretically be the two main listings that are being pulled in.
The listing for the closed practice is marked as closed on Google and has been reported to Google several times in the last few months. The listing has no website or reviews on it, although it does have an address and a phone number.
We have spent months doing aggressive, in-depth NAP/local listing cleanups. We have 24 Google reviews with an average rating of 4.6 stars, and we're organically gathering reviews every week. We went through a site redesign at the beginning of this year, so we now have a mobile responsive website.
We are appearing in the local pack for almost every other keyword that we have high organic rankings for, so we know it isn't necessarily an issue with our Google My Business listing.
Does anyone have any ideas of what's going on, or what we can do to get our listing to appear in the local pack for this keyword? The keyword "orthodontist" is the single most important keyword to this client and our strategy, so we're open to any and all suggestions or thoughts.
-
Hey Mothner
As Joy mentions, the best bet for getting targeted advice here would be to share the identity of this client and the precise search you're trying to rank for. Otherwise, we can only speculate. The possibilities could range from the Possum filter to whether you've got the right categories, to a lot of other things. If you're unable to mention the client, that's perfectly okay, but it does leave the community here guessing rather than investigating.
-
Hey There,
Can you tell me what city or zip you're searching "orthodontist" from so I can replicate it? Also, what's the website for your client?
It sounds like he's being filtered due to Possum but I would prefer to verify that by looking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the problem with my site? Rankings are going down, not sure why.
Rankings for almost all the keywords are not improving and going down, not sure why. Can anyone please suggest me what's wrong with my site and what can i do to improve the overall performance of the site.I would really appreciate your help.
Reviews and Ratings | | Mr.Suren0 -
We have a link we to: Grace Construction, but the company has switched owners, and is not local anymore.
I have a second question to put forward! Probably close to 8 years ago I exchanged a link with a good friend's construction company, Grace Construction. We are a local fence company in Oklahoma City, Oklahoma. They were new home builders and we sometimes would build a fence for their new home owners. They wrote a positive review of our business and I published it on our reviews page: (it's near the very bottom) http://www.a-better-fence-construction.com/fence-reviews.html And, they linked to our website from their website. However, now after 8 years, they no longer build homes and have let their domain name expire and has been repurchased by a construction company in Florida. I had linked to their website from the text and the image of their logo. I am not up to speed on what is best practice. What do you recommend I do? dwhAV
Reviews and Ratings | | SuperNovi0 -
Local Search for Home Businesses
I'm a home based business. I know Google has cracked down on PO boxes and UPS locations. What is one to do if they work from home but don't conduct business with clients from their home office? How can I get an address that's Google-approved?
Reviews and Ratings | | FathomMarketing1 -
Local Reviews.
Hi I was wondering if someone can tell me if I understand this correctly or at least my observation has been right? Does Yelp pick up the reviews left of Google and post it on yelp, if you are using the same gmail to log in to both your yelp and google account?
Reviews and Ratings | | LittleDog0 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
Bing Local Lists Yelp Reviews From Another Business At Shared Address
Hi everyone, I am having a problem with Bing local listings and am hoping someone might be able to help me out. Basically I am working with a business that shares an address with another (separate legal entities, different owners, different phone, different domain). Both are bathroom remodelers, but one uses the space as a storefront/showroom, the other is strictly a service area business and uses the space for storage/office space (this is the one I am working with). I have claimed their listing on bing local and set it to hide the address. The problem I am having is that for whatever reason, Bing local is associating the yelp page of business 1 (showroom) with business 2 (business 2 is not currently on yelp). My question: what options do I have to remedy this? Is there a way to request a manual review of sorts to have this fixed? Would it be sufficient to create/verify a yelp page for business 2 and hope that Bing picks up on this?
Reviews and Ratings | | rbmac0 -
Google reviews only show up in local results, right?
Two quick questions: 1. google reviews only show up in local results right? 2. If you're 100% e-commerce business with no office location, can you even get a google review? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Where Google+ Local Gets Listings?
I've seen a lot of business owners mention that their website is on Google+ Local but they say they never added it. Does anyone know which companies Google buys databases from and lists the businesses and unclaimed? And how often do they do this?
Reviews and Ratings | | CyberAlien0