My local search results don't seem to line up with the numbers.

[mwaters1979]

After a year looking at the SERP's of the competition vs our listings I can't figure out what we are not doing by the numbers that is keeping the rankings down.  Even looking at the Moz My Business report I don't see what's missing here. https://tools.brightlocal.com/seo-tools/admin/location-dashboard/location/353989/gpw/view#tab-1685931

[MiriamEllis]

Thanks, Michael!

While what I say here can't equal a professional audit, I'm going to take a quick look at your business and one of your keywords (limo service charleston sc).

Using our free Moz Check Listing tool, I see you've got quite a few inconsistencies on the major local business data platforms:

https://moz.com/local/details/JTI1NUIlMjUyMkNoYXJsZXN0b24lMjUyMEJsYWNrJTI1MjBDYWIlMjUyMENvbXBhbnklMjUyMiUyNTJDJTI1MjIyOTQwNyUyNTIyJTI1MkMlMjUyMkNoYXJsZXN0b24lMjUyMEJsYWNrJTI1MjBDYWIlMjUyMENvbXBhbnklMjUyMiUyNTJDJTI1MjIxNTI5JTI1MjBTYW0lMjUyMFJpdHRlbmJlcmclMjUyMEJsdmQlMjUyMiUyNTJDJTI1MjIyOTQwNyUyNTIyJTI1MkMlMjUyMjg0MzIxNjI2MjclMjUyMiUyNTVE

You have duplicate listings on Facebook and several other platforms. Your duplicate listing on Facebook is throwing up a little red flag for me. This is what I see:

Your correct NAP is:

Charleston Black Cab Company

1529 Sam Rittenberg Blvd, Ste 2B, Charleston, SC, 29407
(843) 216-2627
www.charlestonblackcabcompany.com

But I see a Facebook duplicate with:

Charleston Black Cab Company

7281 Cross County Rd, North Charleston, SC 29418 
(843) 216-2627
http://www.charlestonblackcabcompany.com/

Perhaps this is a second location, or you have moved, but in any case your name and phone number are being tied to two different addresses. If this is an old address, you need to close the duplicates and all old references to it. If it's a second location, it must not share a phone number with the Sam Rittenberg Blvd location.

I am also seeing a duplicate YP listing with this info:

Charleston Black Cab Company

1140 Barfield St, Daniel Island, SC 29492 
(843) 216-2627

So, same as above, whether this is a previous or active address.

Looks like you have some citation cleanup to do. If you are a Moz Local customer, our tool will certainly help with this important aspect of your active location data management. If you are not a customer, please study the results of the free tool closely and take manual actions to resolve inconsistent data and seek duplicate closure. *Please note that Moz Local is not finding your Google My Business listing because Google does not show us service area businesses with hidden addresses. It's correct that you've hidden your address on Google in compliance with their guidelines ... please make 100% certain that your address is correct in your GMB dashboard, though.

Now, I'm taking a look at Google's local results for 'limo service charleston sc', keeping in mind, of course, that what I see in my location will not be identical to what you or your customers see.

While not in the 3 pack, you are coming in at #6 in the local finder view:

https://www.google.com/search?q=Charleston+Black+Cab+Company&oq=Charleston+Black+Cab+Company&aqs=chrome..69i57j0l3j69i61j69i60.665j0j7&sourceid=chrome&ie=UTF-8#q=limo+service+charleston+sc&rflfq=1&rlha=0&rllag=32800332,-79976385,5062&tbm=lcl&tbs=lf:1,lf_ui:2,lf_pqs:EAE

The good news is that I don't see geography locking you out of the results. In other words, there doesn't appear to be a centroid issue playing a role here ... you are located in approximately the same area as the 5 businesses outranking you. Good to see.

I notice there is no place marker on the map designating your business at the automatic zoom setting. Not sure why that is, but it does make me wonder how much Google trusts the data they have about your business. I notice this on a few of your competitors as well, but others do have the place marker, with their name written out on the map.

I notice that you have earned many, many more reviews than any of your competitors. On the one hand, that's awesome, on the other hand, we always have to ask the question (no offense meant here) of whether you are positive that the review earning process is sticking to the letter of Google's guidelines. You'll want to be certain that you haven't somehow offended the Google gods in any way.

A couple more things ... I'm looking at your website and see:

1. You're doing a good job trying to cover a variety of user groups that need limo rental, but some of the pages you've devoted to these are on the short side. Do you feel you've made the best possible effort, or is there more you could do?

2. I wonder about the business name. Most of your competitors have the word 'limo' in their name. I wonder if the fact that you are using the words 'black cab' instead of 'limo' is giving your competitors an advantage. Not a lot you can do about this, but I thought it was worth mentioning.

3. Have you made sure there are no errors being reported in Google Search Console? Likely you have, but just mentioning

Summing Up

The citation situation is paramount. Getting those cleaned up really matters. I can't see if you have Google duplicates because the business is an SAB, but a full citation audit and the use of automated tools + possible manual correction seems warranted here given how quickly Moz Check Listing surfaced 3 different addresses tied to the same phone number.

The review situation and more thoughts on the website come second.

These are at-a-glance thoughts. There is likely more to be looked at, but I hope this gives you a good start!

[mwaters1979]

Thank you for pointing out that I didn't share the public url for this.

This one will show the keywords and Local SERPS vs competition.

The website is https://www.charlestonblackcabcompany.com

I've made most all the suggested changes through MOZ and

This is the public link for the report I'm looking at with the comparison

http://www.local-marketing-reports.com/google-plus-reports/f0c47a8b251c139987bd1fc8e5ac3e4ccb435e0a/87803

[MiriamEllis]

Hi Michael!

I'm sure our cool community will love to help you out in any way they can. We'll need some further details, though, to dig into your scenario. The link you are sharing is going to a login screen (so, not visible to the public). Can you share:

1. The name and address of your business?

2. The top 1-3 keyword phrases you're hoping to compete for?

3. A link to your website?

If you're able to share these details, I'm sure you'll receive good feedback from the community