International corporate SEO - menu and preferences
-
Hi all, for internationalization we have used subfolders structure (e.g. domain.com/us/) and since we have approx 150 countries to cover, then country selector is quite a link-base, especially if pages itself can have even several hundreds of internal links as well.
Currently, all links to other countries are set as rel="nofollow" and I'm planning to change them to "follow" to distribute a juice.
Do you please have an experience with such internal links voluminous websites and this follow/nofollow settings?
Also we are having and issue with other countries outperforming local search. So for example in US, searching for kind of "Brand America" keyword, our UK branch outperforms US. Hreflangs are set in the sitemaps and each branch (country) is set in search console correctly as well. Since there are some issues with sitemaps (e.g. not actual links, or links returning 404), I assume that google is not using these sitemaps therefore hreflang information is lost as well. Am I correct ?
thank you in advance,
Tom
-
The menu helps a lot to engage the user for a long time. I have tested it with my page of Belgravia Ace Landed and it's working well.
-
thank you for answer Kate, following the "x-deafult", we keep also /int branch, which is actually default content in the English language, not targeting to any country. Should we keep "x-default" of any page to this /int, or set x-default only to the location selector ?
e.g.
example.com/uk/product1 ... targetted for UK
example.com/us/product1 ... targetted for US
example.com/int/product1 ... not targetted to any country, it is default english-language page for product1so hreflang would look like this:
thank you
-
Cool, that rules out one issue. My guess is that since there are mixed signals, that the information through the sitemaps are being ignored. I would work on cleaning that up and resubmit. In the meantime, consider detecting the user's location and if it is different than the page they landed on, asking them if they want to go to that country's content.
Example: US user lands on UK content, popup asks if they want to see US content, user clicks yes and cookie is set for that user so that they always see the US content, regardless. Don't set this automatically as Google still just crawls from the US, you want them to see all the content not just the US content.
As for removing the nofollows, you should be good. Google is good at understanding country/language specific content. Make sure that location selector page has the x-default hreflang indicator.
-
Hi Kate, yes - it is, US, UK and even International branches are all in the English with different content.
Tomas
-
Hi Tom,
Is there any difference in the US page to the UK page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CcTLD vs subfolder for international SEO
In what situations is subfolder better than ccTLD, and vice versa.
International SEO | | MedicalSEOMarketing1 -
Switch to Separate URL Configurations for International SEO?
We run an ecommerce website and sell to customers in the US and Canada. We recently realized that the way we serve content to our users isn't Google's recommended way. We use locale-adaptive pages in that some content changes slightly depending on where we think the user is located based on their IP address. But the URL doesn't change. Google's stance on locale-adaptive - https://support.google.com/webmasters/answer/6144055?hl=en&ref_topic=2370587 That being said, the changes are quite minor. It is usually only pricing and currency that changes depending on if we determine the user to be based in Canada or the US. However, I understand that there can be problems related to this configuration because of GoogleBot primarily using a US-based IP. We decided that the best course of action for us is to serve US content as our default content on all of our existing URLs. And Canadian content would be served using new url paths such as: example.com**/en-ca/**product1. All of this would also be configured to use hreflang tags. The problem we have run into is that it is a pretty huge development challenge to reconfigure how the site serves content when we have been using locale-adaptive for over a year. So developer resources would be taken away from other tasks and put toward this one for a relatively long time. Based on this information and the fact that we would like to both rank better in Canada and to follow Google's recommendations, how important would you say this change would be? I realize this isn't a black and white question and it depends a lot on business goals and preferences. However, I need to be able to gauge as best as I can how necessary it is to do this in order to make the decision of whether to do it or not. Any input is greatly appreciated!
International SEO | | westcoastcraig1 -
International SEO Proposal
Hi, I need to create an international seo proposal and wondered what are the best bits of international SEO I should include? I have been reading up on loads of blogs wondered if anyone had some great ideas 🙂 Much appreciated.
International SEO | | karl621 -
International targeting
Hi I have a UK based website using a .com, we also own the .co.uk which points to the .com. We get IRO 40,000 UVs per month and we have good domain authority. I now want to launch the site in America however if I seperated the sites out and used the .co.uk for the UK and the .com for the US I would decimate my UK rankings. Am I able to target both the US and the UK under the one domain, or will the fact that I host in the UK ultimately impact on any rankings I may achieve in the US?
International SEO | | danielparry0 -
Keyword selection for international company
Hi everyone, I am working on a new project for a telecommunications company with its target audience in various countries around Europe and USA. They only have 1 website in English and don’t have content specific to different countries. Ineed to choose keywords for this project but I am finding it quite challenging as usually my keywords are localised. In this case I cannot restrict keywords to any particular country. At the same time I know that it would be extremely tough to rank for generic keywords. What do you suggest?
International SEO | | ICON_Malta0 -
What is the best SEO site structure for multi country targeting?
Hi There, We are an online retailer with four (and soon to be five) distinct geographic target markets (we have physical operations in both the UK and New Zealand). We currently target these markets like this: United Kingdom (www.natureshop.co.uk) New Zealand (www.natureshop.co.nz) Australia (www.natureshop.com/au) - using a google web master tools geo targeted folder United States (www.natureshop.com) - using google web master tools geo targeted domain Germany (www.natureshop.de) - in german and yet to be launched as full site We have various issues we want to address. The key one is this: our www.natureshop.co.uk website was adversely affected by the panda update on April 12. We had some external seo firms work on this site for us and unfortunately the links they gained for us were very low quality, from sometimes spammy sites and also "keyword" packed with very littlle anchor text variation. Our other websites (the .co.nz and .com) moved up after the updates so I can only assume our external seo consultants were responsible for this. I have since managed to get them to remove around 70% of these links and we have bought all seo efforts back in house again. I have also worked to improve the quality of our content on this site and I have 404'ed the six worst affected pages (the ones that had far too many single phrase anchor text links coming into them). We have however not budged much in our rankings (we have made some small gains but not a lot). Our other weakness's are not the fastest page load times and some "thin" content. We are on the cusp (around 4 weeks away) of deploying a brand new platform using asp.net MVP with N2 and this looks like it will address our page load speed issues. We also have been working hard on our content building and I believe we will address that as well with this release. Sorry for the long build up, however I felt some background was needed to get to my questions. My questions are: Do you think we are best to proceed with trying to get our www.natureshop.co.uk website out of the panda trap or should we consider deploying a new version of the site on www.natureshop.com/uk/ (geo targeted to the UK)? If we are to do this should we do the same for New Zealand and Germany and redirect the existing domains to the new geo targeted folders? If we do this should we redirect the natureshop.co.uk pages to the new www.natureshop.com/uk/ pages or will this simply pass on the panda "penalty". Will this model build stronger authority on the .com domain that benefit all of the geo targeted sub folders or does it not work this way? Finally can we deploy the same pages and content on the different geo targeted sub folders (with some subtle regional variations of spelling and language) or will this result in a duplicate content penalty? Thank you very much in advance to all of you and I apologise for the length and complexity of the question. Kind Regards
International SEO | | ConradC
Conrad Cranfield
Founder: Nature Shop Ltd0 -
Is it worth to have a DNS manage service like easydns or ultradns in terms of seo ?
I have a HTML site hosted in Netherlands, i use Could Files from Rackspace and Cloudfront from Amazon as CDN. My target audience are in Portugal Is it worth to have a DNS Manage service in terms of seo? If so what are the benefits? Thank you Paulo
International SEO | | paulogoncalves0