Regional Sitelinks
-
We are a global brand & have each regional site setup as a sub-domain.
au.mybrand.com
eu.mybrand.com
us.mybrand.comI have noticed for branded searches in Australia the SERP is showing the regional site (au.mybrand.com) as the first listing = great
BUT the sitelinks below are showing for the USA site us.mybrand.com = incorrect
Any ideas how to resolve by marking up the code or in Search Console?
Chris
-
You can geo-target the AU and US subdomain to the respective countries, but you can't target the EU as it isn't a country. HREFLANG can help as well, it depends on the differences in the content. You can do both, but in terms of what you should do:
HREFLANG = regional language changes (US English vs AU English)
Geo-Targeting = content changed to target that specific country (ex. products sold in the US but not AU, or extra regulatory content due to a country's laws OR (and a better example) the content needs to be different because selling your product in AU vs US is different like Christmas cards in each country, one has Christmas in summer and the other in winter).
-
Does your site have hreflang set up? see: https://moz.com/learn/seo/hreflang-tag
It's a way of defining what pages should be considered in regional search results when other options are available. It can be a bit of an undertaking but worth it if you are operating different pages for different regions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are Google SERP Sitelinks "Not Working?"
Hi, I'm hoping someone can provide some insight. I Google searched "citizenpath" recently and found that all of our our sitelinks have identical text. The text seems to come from the site footer. It isn't using the meta descriptions (we definitely have) or even a Google-dictated snippet from the page. I understand we don't have "control" of this. It's also worth mentioning that if you search a specific page like "contact us citizenpath" you'll get a more appropriate excerpt. Can you help us understand what is happening? This isn't helpful for Google users or CitizenPath. Did the Google algorithm go awry or is there a technical error on our site? We use up-to-date versions of Wordpress and Yoast SEO. Thanks! search.png
Technical SEO | | 123Russ0 -
SEO problem: wrong language sitelinks
The French and German version of my web site are showing mixed language sitelinks I have no idea how to fix this now that Google have remove demote sitelinks feature, how can I make sure only the german site links appear in the german version of the site and french site links only appear in the french version of the site? www.mercimamanboutique.com/de-de/ www.mercimamanboutique.com/fr-fr/ Thanks again
Technical SEO | | ss20160 -
Sitelink demotion not working after submitting in Google webmaster tool
Hello Friends, I have a question regarding demotion of sitelinks in Google webmaster tool. Scenario: I have demoted one of the sitelink for my website two months back; still the demoted sitelink has not been removed from the Google search results.May I know any reason, why this page is not getting removed even after demoting from GWT? If we resubmit the same link in demotion tool one more time, will it work? Can anybody help me out with this? Note: Since the validly of demotion exists only for 3 months (90 days), I am concerned about the same.
Technical SEO | | zco_seo0 -
Sitelink demotion
I have applied a sitelink demotion in webmaster tools, though this same sitelink is still appearing under my Google listing. How long does it usually take to take effect? Or is there anything I can do about this? Also, is there a way in which I can select or channel Google to show the sitelinks I want?
Technical SEO | | Gavo0 -
Google Webmaster Tools Sitelinks Demotions
Does anyone know if the sitelinks demotions tool actually works. I went in and demoted a bunch of pages on my site but the pages are still showing up as sitelinks in search results. I did this like 2 months ago so I am assuming that is plenty of time for it to take. Any help with this would be great. Thanks!
Technical SEO | | ZiaTG0 -
Is it possible to change a sitelink title by off page SEO?
Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre
Technical SEO | | DDL0 -
Geotargeting duplicate content to different regions - href and canonical tag confusion
If you duplicate content onto a sub-folder for say a new US geotargeted site (to target kw spelling differences) and, in addition to GWT geotargeting settings, implement the 'Canonical' and 'Hreflang' tags on these new pages to show G different region and language version (en-us). Then does the original/main site similar pages also need to have canonical and href tags ? The main/original sites page I don't really want to target a specific country (although existing signals (hosting etc) will be UK (primary target of main site) but pages show up in other country searches too (which we want). Im presuming fine to leave the original/main site as it currently is although wording in google blog/webmaster central articles etc are a bit confusing hence why im asking for anyone elses opinion/input on this. Also is there are any benefit (or just best practice) to use 'www.example.com/en-us/...' in the subdirectory URL as opposed to just 'www.example.com/us/' many thanks in advance to any commentators 🙂
Technical SEO | | Dan-Lawrence0 -
Prevent mobile site from appearing in the sitelinks of desktop search
Hi, IWe have this mobile page that keeps on appearing in the google search. I even try to put it in the robots.txt to disallow the crawler but still it keeps on popping on the search results. How can I prevent it from displaying?
Technical SEO | | shebinhassan0