Meta Description
-
Hello,
For example let say I do hiking tour in different regions and all my pages are presented the same way with the highlights, hotels, what is included, the price, the level and the dates. I guess that across my pages the meta description is going to be the same, the only thing that is going to change is the destination.
Is it ok to do it this way ?
I know it isn't recommend to do duplicate but in this type of configuration I have no idea on have to do different meta knowing all the pages present the same things.
Thank you,
-
Thank that confirms my thinking. I had seen that with trip advisor and other websites but wanted to make sure that was ok.
Thank you,
-
In short-yes. As long as the meta description is compelling for the visitor and unique (in this case the location) you will be fine. I would test with additional variables, such as:
Picture yourself hiking along "location", walking past "location feature" and amid brilliant "location feature 2" on our "name of company" Hiking Tours. (Meta description from backroads.com)
Good luck!
-
I personally don't see anything wrong with this approach. Many large sites have 'duplicate' title tags with localized information switched out. For example, if you search for 'restaurants in xxx' - TripAdvisor currently has 'THE 10 BEST xxx Restaurants 2018' for every destination I am searching. This could be an opportunity to do some site-wide testing to see which MD variation presents better results (or if variations have little to no impact). I would focus on making the best, most compelling copy possible versus trying to make them all 100% unique.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How safe is it to use a meta-refresh to hide the referrer?
Hi guys, So I have a review site and I'm affiliated with several partnership programs whose products I advertise on my site. I don't want these affiliate programs to see the source of my traffic (my site), so I'm looking for a safe solution to hide the referrer URL. I have recently added a rel="noreferrer" tag to all my affiliate links, but this method isn't perfect as not all browsers respect that rule. After doing some research and checking my competitors I noticed that some of them use meta-refresh, which seems more reliable in this regard. So, how safe is it to use meta-refresh as means of hiding referrer URL? I'm worrying that implementing a meta-refresh redirect might negatively affect my SEO. Does anybody have any suggestions on how to hide the referrer URL without damaging SEO? Thank you.
Intermediate & Advanced SEO | | Ibis150 -
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Not sure how we're blocking homepage in robots.txt; meta description not shown
Hi folks! We had a question come in from a client who needs assistance with their robots.txt file. Metadata for their homepage and select other pages isn't appearing in SERPs. Instead they get the usual message "A description for this result is not available because of this site's robots.txt – learn more". At first glance, we're not seeing the homepage or these other pages as being blocked by their robots.txt file: http://www.t2tea.com/robots.txt. Does anyone see what we can't? Any thoughts are massively appreciated! P.S. They used wildcards to ensure the rules were applied for all locale subdirectories, e.g. /en/au/, /en/us/, etc.
Intermediate & Advanced SEO | | SearchDeploy0 -
Should I remove all meta descriptions to avoid duplicates as a short term fix?
I’m currently trying to implement Matt Cutt’s advice from a recent YouTube video, in which he said that it was better to have no meta descriptions at all than duplicates. I know that there are better alternatives, but, if forced to make a choice, would it be better to remove all duplicate meta descriptions from a site than to have duplicates (leaving a lone meta tag description on the home page perhaps?). This would be a short term fix prior to making changes to our CMS to allow us to add unique meta descriptions to the most important pages. I’ve seen various blogs across the internet which recommend removing all the tags in these circumstances, but I’m interested in what people on Moz think of this. The site currently has a meta description which is duplicated across every page on the site.
Intermediate & Advanced SEO | | RG_SEO1 -
Should I use selected Keywords in Meta Title of non important pages
Hi All, I have identified 2 main keywords that I want a website to be found for 1: Alarm Systems 2: Security Systems I have two relevant landing pages set up and optimised for these terms and I have also optimised the home page for these terms I have countless other pages on the website that I don't really need to optimise such as Distributor Benefits or Supplier Benefits, About Us etc My question is should I use my selected keywords (alarm systems, security systems) in the Meta Title on these non important pages or should I just use them on the selected landing pages and home page? Historically I have used my primary keywords on all non important pages but not sure if Google looks down on this now. Thanks Robbie
Intermediate & Advanced SEO | | daracreative0 -
Duplicate Title Tags & Duplication Meta Description after 301 Redirect
Today, I was checking my Google webmaster tools and found 16,000 duplicate title tags and duplicate meta description. I have investigate for this issue and come to know about as follow. I have changed URL structure for 11,000 product pages on 3rd July, 2012 and set up 301 redirect from old product pages to new product pages. Google have started to crawl my new product pages but, De-Indexing of old URLs are quite slower. That's why I found this issue on Google webmaster tools. Can anyone suggest me, How can I increase ratio of De-Indexing for old URLs? OR any other suggestions? How much time Google will take to De-Index old URLs from web search?
Intermediate & Advanced SEO | | CommercePundit0 -
Using PushState for Meta Data?
Wondering if anyone has had any experience using pushstate to update meta data on a AJAX page. What we are trying to is have one really long page that users can scroll through to see different portfolio pieces. We want each portfolio piece to be represented in Google as a separate page when they are technically all on the same page. An example of how the page will work is here:
Intermediate & Advanced SEO | | lsujoe
http://www.scozzese.com/2011/en/#annasafroncik If you notice you scroll down and the url will update for the next piece but you are still on the same page. So if we do this for meta title, meta description - will Google be able to recognize it? Any help to achieve quality results would be helpful! If I didn't explain anything clearly please let me know!0 -
Google Not Indexing Description or correct title (very technical)
Hey guys, I am managing the site: http://www.theattractionforums.com/ If you search the keyword "PUA Forums", it will be in the top 10 results, however the title of the forum will be "PUA Forums" rather than using the code in the title tag, and no description will display at all (despite there being one in the code). Any page other than the home-page that ranks shows the correct title and description. We're completely baffled! Here are some interesting bits and pieces: It shows up fine on Bing If I go into GWT and Fetch as Google Bot, it shows up as "Unreachable" when I try to pull the home-page. We previously found that it was pulling 'index.htm' before 'index.php' - and this was pulling a blank page. I've fixed this in the .htaccess however to make it redirect, however this hasn't solved the problem. I've disallowed it from pulling the description .etc from the Open Directory with the use of meta tags - didn't change anything. It's vBulletin and is running vBSEO Any suggestions at all guys? I'll be forever in anyones debt who can solve this, it's proving to be near impossible to fix. Here is the .htaccess file, it may be a part of the issue: RewriteEngine On DirectoryIndex index.php index.html Redirect /index.html http://www.theattractionforums.com/index.php RewriteCond %{HTTP_HOST} !^www.theattractionforums.com
Intermediate & Advanced SEO | | trx
RewriteRule (.*) http://www.theattractionforums.com/$1 [L,R=301] RewriteRule ^((urllist|sitemap_).*.(xml|txt)(.gz)?)$ vbseo_sitemap/vbseo_getsitemap.php?sitemap=$1 [L] RewriteCond %{REQUEST_URI} !(admincp/|modcp/|cron|vbseo_sitemap/)
RewriteRule ^((archive/)?(..php(/.)?)?)$ vbseo.php [L,QSA] RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME} !^(admincp|modcp|clientscript|cpstyles|images)/
RewriteRule ^(.+)$ vbseo.php [L,QSA]
RewriteRule ^forum/(.*)$ http://www.theattractionforums.com/$1 [R=301,L]0