Standardising of Company Name Across The Web Question
-
Good Morning All
There are two variations of our company name on the website.
Sometimes the name is listed as "name and name" and sometimes listed as "name & name"
The domain is obviously www.nameandname.co.uk
I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other?
Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself?
Many Thanks
-
It would be very unlikely that using "and" instead of "&" throughout your site would confer any advantage and it might confuse your customers, if that's not the way they are used to seeing your name. So stick with the & you use in your branding.
As always when these types of questions come up and you are not sure of the answer, go with whatever is the best user experience and you are likely to be rewarded. (Also, take a look and some big sites like Lord&Taylor and see what they do—they don't give up their branding just because there is "and" in their URL.)
-
Hi Guys
Could someone just clarify the fundamental question when they have a second?
If we use "and" in our domain name, would there be an seo advantage to using "and" throughout the web, rather then "&"?
Many Thanks
-
Hi All
Thank you for the responses and indeed the consensus in the team is that & would be preferred as mentioned for visual reasons.
I just wanted to double check the technical relationship between the domain and the branding, both online and offline as mentioned. From a technical perspective, is it best to advertise with the word "and" for seo because that is what is in the domain name?
Many Thanks
-
How is the name written in other types of official correspondence—letterhead, signage, etc? The look of the name should be standardized across all sources, but that's a bigger issue than just SEO.
In terms of search, using "and" or "&" in searches will likely give you different (but very similar) results—try searching your company name with each one and see what Google already thinks of the two variants.
Using symbols like "&" can be more eye catching than just letters so that can be a benefit on a crowded search results page, depending on what else is there.
-
Hi,
IMO you should go with name & name and my only reason is it would be nice in writing & creating logo and there are many organization who picked '&' instead of word 'and' in domain name in similar situation.
It is just an opinion
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is it for a business name to be spelled consistently?
If a company is Safe-Tec but the domain name is Safetechelmets (no dash) and the Twitter account is Safe-Tec Smart and the FaceBook is Safe-Tech Safety Gear, how damaging is this for SEO, and is there a way to prevent the damage without changing the Twitter Account, Facebook account of domain name? Thank you so much in advance.
Branding | | BirdIsTheWord2 -
If I bid on my brand name, will it make the keyword more expensive for my competitors
Our brand name is being bid on by out competitors. If we bid on our own brand name, for which we rank #1 for all our profiles and website, will we make our competitors cost per click higher?
Branding | | Catherine_Selectaglaze0 -
Avoid Keyword in New Domain Name?
We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan
Branding | | Kingalan10 -
Can you recommend any USA web testers
Hi We are a UK based company who sell in the US, DE, FR and AU. We have been selling in the USA for a few years now, mainly through Amazon and few key retailers we have a website for direct sales but we are finding extremely difficult to convert our traffic. we are looking ta conversion rates of 0.19% We have over 2000 email subscriber list which we are emailing on regular basis, from a first person perspective, telling them the befits of products, competitions etc using soft sell tactics. We have a large Facebook, pinterest and twitter following The site functions well there's room for improvement but in the UK the sales are a lot higher. I'm looking for a way to test our site on an american audience tos ee if we are conveying the right messages. Although we speak pretty much the same language what our customers in UK like could be completely different? Our american site is www.tidy-books.com any suggestion on how to continue would be great thanks
Branding | | tidybooks0 -
PR Web Press Release for Links
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world? If so, what is the right way to take out the most value of a Press Release.?? Please advise, Morris
Branding | | PrintEZ0 -
Domain name with a hyphen
I am looking at starting a brand new website and purchasing a domain to see my hair product. My question is that domain i am wanting to purchase if a 2 word .com domain but it is not being currently used and it is up for auction for 10K. I am looking a purchasing a domain name that is the same 2 words but a has a hyphen between the 2 works. My assumption is that if I start building content, concentrating on seo (keywords, link building, etc) and brand building that I should not have any problems with my hyphen in the domain. I am looking for feedback and insight from the SEO professionals! Thank you guys in advance. UPDATED 1-29-13 Here is the scenario and I am looking on how you would handle it. **name = my brand name I am looking to purchase a domain within the year: namehair.com I currently am using: namehairbrand.com I have purchased: name-hair.com My concern is if I began my SEO efforts and the brand grows extensively then the person who owns "namehair.com" will raise the price even more than the current price of 10k. I plan on purchasing that domain name within the next 18 months or so and then direct the traffic to the domain "namehair.com". If I put all my efforts into "namehairbrand.com" and then submit to Google that I have changed domains - will I get my butt kicked by Google? Thank you guys - you are really helpful!
Branding | | dsmolinski0 -
Wikipedia Company Page
I put up a company page on wikipedia and a mod took it down. How can I get a company page on wikipedia? Thanks!
Branding | | tylerfraser0 -
Acquired Premium Domain, question about Brand name change related to SEO
We recently acquired a premium domain name The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns. Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name? to clear up any confusion, we own for example AAAFurnitureStore.com we acquired the premium domain: AAAFurniture.com should we redirect AAAFurnitureStore.com -> AAAFurniture.com or since we already have established presence/brand do opposite and redirect AAAFurniture.com -> AAAFurnitureStore.com and keep the brand name same as "AAA Furniture Store"?
Branding | | lafurniturestore0