301 Redirect Only Home Page/Root Domain via Domain Registrar Only
-
Hi All,
I am really concerned about doing a 301 redirect. This is my situation:
-
Both Current and New Domain is registered with a local domain registrar (similar to GoDaddy but a local version)
-
Current Domain: Servers are pointing to Wix servers and the website is built and hosted with Wix
-
I would like to do a 301 redirect but would like to do it in the following way with a couple of factors to keep in mind:
-
99% of my link are only pointed to the home page/root domain only. Not to subdirectories.
-
New Domain: I will register this with wix with a new plan but keep the exact sitemap and composition of current website and launch with new domain.
-
Current Domain: I want to change server pointing to wix to point to local domain registrar servers. Then do a 301 redirect for only the home page/root domain to point to the new domain listed with wix. So 301 is done via local registrar and not via Wix.
-
Another point to mention is it will also change from Http to Https as well as a name change.
Your comments on the above will be greatly appreciated and as to whether there is risk in trying to do a 301 redirect as above. Doing it as above it also cheaper if I do the 301 via the wix platform I will need to register a full new premium plan and run it concurrently to the old plan whereas if I do it as mentioned above will only have the additional domain annual fee.
Look forward to your comments.
Mike
-
-
What are the risks involved? Lose Traffic and Rank you will found much information out there about that. In my own experience, you will have a drop in traffic that you will recover in time-frame 3-6 months. No matter how well you made the migration
What are the risks involved? In your case, I would be building links to your site even before running the migration also creating social signals in order to avoid the Google sand box
-
Hi Roman,
Thanks for the detailed explanation.
If I only move from Http to Https (No 301 redirect, no name change).
What are the risks involved? Will I lose page rank while my website updates? Given that all the correct steps/measures are taken?
Will my current backlinks become ineffective do to the switch over?
Regards
Michael
-
Based on what you mentioned this will be your new path
- old domain --> domain register --> new domain ( too many redirections)
All redirects carry risk. While it’s super awesome that Google is no longer “penalizing” 301 redirects through loss of PageRank, keep in mind that PageRank is only one signal out of hundreds that Google uses to rank pages.
So your domain age is a factor that should keep in mind. Ideally, if you 301 redirect a page to an exact copy of that page, and the only thing that changes is the URL, then, in theory, you may expect no traffic loss.
There is evidence that Google treats redirects to irrelevant pages as soft 404s. In other words, it's a redirect that loses both link equity and relevance.
How to Completely Ruin (or Save) Your Website With Redirects
There are a few salient points to keep in mind about Google’s change to how PageRank passes through 3xx redirects.
- All redirects carry a degree of SEO risk.
- While 3xx redirects preserve PageRank, 301s remain the preferred method of choice for permanent redirects.
- keep in mind that PageRank — and other link equity signals — are only a portion of the factors used by Google in ranking web pages.
- Beyond PageRank, all other rules about redirection remain. If you redirect to a non-relevant page, you likely won’t see much of a boost.
- The best redirect is where every other element stays the same, as much as possible, except for the URL.
- Successful migrations to HTTPS are now less prone to lose PageRank, but there are many other crawling and indexing issues that may negatively impact traffic+rankings.
Happy redirecting!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old domain with HTTPS to new domain with HTTPS
I am a bit boggled about https to https we redirected olddomain.com to https://www.newdomain.com, but redirecting https://www.olddomain.com or non-www is not possible. because the certificate does not exist on a level where you are redirecting. only if I setup a new host and add a htaccess file will this work. What should I do? just redirect the rest and hope for the best?
Intermediate & Advanced SEO | | waqid0 -
How do we decide which pages to index/de-index? Help for a 250k page site
At Siftery (siftery.com) we have about 250k pages, most of them reflected in our sitemap. Though after submitting a sitemap we started seeing an increase in the number of pages Google indexed, in the past few weeks progress has slowed to a crawl at about 80k pages, and in fact has been coming down very marginally. Due to the nature of the site, a lot of the pages on the site likely look very similar to search engines. We've also broken down our sitemap into an index, so we know that most of the indexation problems are coming from a particular type of page (company profiles). Given these facts below, what do you recommend we do? Should we de-index all of the pages that are not being picked up by the Google index (and are therefore likely seen as low quality)? There seems to be a school of thought that de-indexing "thin" pages improves the ranking potential of the indexed pages. We have plans for enriching and differentiating the pages that are being picked up as thin (Moz itself picks them up as 'duplicate' pages even though they're not. Thanks for sharing your thoughts and experiences!
Intermediate & Advanced SEO | | ggiaco-siftery0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
"Starting Over" With A New Domain & 301 Redirect
Hello, SEO Gurus. A client of mine appears to have been hit on a non-manual/algorithm penalty. The penalty appears to be Penguin-like, and the client never received any message (not that that means it wasn't manual). Prior to my working with her, she engaged in all kinds of SEO fornication: spammy links on link farms, shoddy article marketing, blog comment spam -- you name it. There are simply too many tens of thousands of these links to have removed. I've done some disavowal, but again, so much of the link work is spam. She is about to launch a new site, and I am tempted to simply encourage her to buy a new domain and start over. She competes in a niche B2B sector, so it is not terribly competitive, and with solid content and link earning, I think she'd be ok. Here's my question: If we were to 301 the old website to the new one, would the flow of page rank outperform any penalty associated with the site? (The old domain only has a PR of 2). Anyone like my idea of starting over, rather than trying to "recover?" I thank you all in advance for your time and attention. I don't take it for granted.
Intermediate & Advanced SEO | | RCNOnlineMarketing0 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
Should you replace the url on a damaged page and 301 to it ?
Hi, We have a couple of pages which have been damaged due to an SEO person we hired creating a stupid amount of bookmarks and generally poor links. I've tried to get the links removed where I can but on most of these blogging sites there is no contact webmaster etc so I am struggling. Panda update as also affected traffic by about 35%. My question is , should I consider creating new urls for the "damaged " pages and then doing 301 redirects to them from the damaged page to the new page. Then start to build up good links to the new page whilst google should de-index the old pages over a couple of months ?. Just at my witts end how to get rid of these blogging rubbish etc etc. Thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
Duplicate URL home page
I just got a duplicate URL error on by SEOMOZ report - and I wonder if I should worry about it Assume my site is named www.widgets.com I'm getting duplicate url from http://www.widgets.com & http://www.widgets.com/ Do the search engines really see this as different on the home page? The general drift on the web is that You site should look like Home page = http://www.widgets.com And subpages http://www.widgets.com/widget1/ Of course it seems as though the IIS7 slash tool will rewrite everything Including the home page to a slash.
Intermediate & Advanced SEO | | ThomasErb0 -
WWW vs Non-WWW/Moving a site to a new CMS/Redirect all of the previous URLs
We are working on a new design for a website, which is currently on a CMS that has non-seo-friendly URLs. There is no redirection of 'www' to non-www or vice versa, or handling of homepage redirection so there is only one instance of 'home'. To move the site in the future, all of these URLs will have to be redirected to their new, and I hope, seo-friendly counterparts. Is it prudent now to redirect the four home page links so there is only one? and to redirect all non-www to 'www' so there is only one instance of each page? Or should I leave it and redirect all of them when the time comes?
Intermediate & Advanced SEO | | haan_seo0