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Company with multiple services | multiple locations/states
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I have a company that rents, repairs, and sells product both new and used. They also have 3 locations in 3 states and service multiple cities out of the locations (ie... los angeles and orange county). Having a hard time redesigning the website so that it fits for customers to look around and for the best of Organic SEO. The issue seems to be fitting the locations in the mix in order to get the customer to the right area without being too confusing. In the end, I'm thinking well maybe the homepage should just be some content to get them to choose the location first then they can go into silos where they pretty much remain in the location for rentals, repairs, and sales but I'm not sure how having the locations on the home page would affect the site. Obviously, we would be trying to rank the silo locations more but they would be 2-3 pages in on clicks to get to the right section 'if' they started from the home page. We need to do this right from the beginning though because we are working on expanding nationwide one day. Thanks for any help on this manner. (PS> Thought about doing subdomains like locations.example.com or state.example.com and rentals.example.some and shop.example.com but I think that will dilute the rankings)
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Hi Ryan,
Complex scenario, but the good news is - you don't have to reinvent the wheel on this. Look at a website like https://www.rotorooter.com/ to see how they are managing the fact that they've got 600 locations in North America. If your company is expanding nation-wide, you need some type of interface (a zip code search, map, etc.) to get clients from the homepage to their correct section of the website. I see no reason to use subdomains. They typically just complicate things. You can create a landing page for each location (or a section of several landing pages if you absolutely must), but the goal is to take the client directly from the homepage to the page that tells them everything they need to know about the location nearest them.
If you go this route, I would advise:
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Ensuring you have a sitemap that links to all of the landing pages, just to ensure full crawling
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Avoid duplicate content on these pages as much as possible. Make them unique and useful. This article should help: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
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Be sure you're building out a full set of local business listings/citations for each location and that the company has a strategy in place for managing reviews on them.
That should get you off to a good start!
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