Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is using REACT SEO friendly?
-
Hi Guys
Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO?
Many thanks for your help in advance.
Cheers
Martin
-
@martin1970 said in Is using REACT SEO friendly?:
Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO?
React itself isn't inherently bad for SEO, but extra care must be taken with regards to optimizing its use for search. Many successful websites use React, yet SEO optimization remains essential.
Consider frameworks such as Next.js, which handles server-side rendering for SEO-friendly development. For ultimate efficiency, however, a static site generator might be better.
If you're interested in SEO, you can join a digital marketing course in Kolkata!
-
@martin1970 said in Is using REACT SEO friendly?:
Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO?
React can be SEO-friendly, but there are considerations to keep in mind due to its default client-side rendering. When search engines crawl websites, they traditionally expect server-rendered HTML for indexing. React applications often render content on the client side, which can pose challenges for search engine optimization (SEO).
To address this issue, there are a few strategies:
-
Server-Side Rendering (SSR):
- SSR involves rendering React components on the server before sending HTML to the client. This ensures that search engines receive fully rendered HTML, making content easily indexable.
- Tools like Next.js, a React framework, support SSR, providing a smoother SEO experience.
-
Static Site Generation (SSG):
- SSG generates static HTML files during the build process. This approach ensures that content is pre-rendered, enhancing SEO performance.
- Next.js also supports SSG, making it a versatile choice for projects requiring strong SEO.
-
Prerendering:
- Prerendering involves generating static HTML for specific pages at build time. This approach combines the benefits of SSR and SSG, allowing developers to target critical pages for SEO optimization.
Several companies and developers have successfully implemented React with SEO in mind. By using SSR or SSG, they've achieved positive results in search engine rankings and overall visibility.
It's essential to note that while React can be SEO-friendly, other frameworks like Angular or Vue.js may also offer SEO solutions. The choice depends on the project's specific requirements and the developer's familiarity with the framework.
In summary, React can be made SEO-friendly through practices like SSR, SSG, or prerendering. Many developers have experienced success in maintaining good SEO performance with React, especially when using tools like Next.js. However, the decision should be based on the project's needs, available resources, and the development team's expertise. Always ensure that your chosen approach aligns with current SEO best practices to achieve optimal results.
-
-
I have doing some research on this issue since there are lots of mixed opinion on this. Per my friends who work on this matter closely, Google, Bing, Yahoo, and DuckDuckGo should all be able to fetch the React based single page applications.
Custom Mat Board (which cuts customized mat boards for any Amazon or IKEA picture frames) is a React based application, and it works well. Please check out Fetch as Google and note if there are any major difference between what Google bot sees and what humans can see. If there are significant differences, you should do something about it. But per my experience, Google bots and humans do see the same thing.
PM me if you have any questions. Cheers!
WJ
-
Thanks for discussing this, Martijn.
Aside from Google, is there any concern that other search engines would have issues rendering a JS website, whether the site uses React, Angular or another framework?
Thanks
-SB
-
Hi Martin,
It can be, that's the actual answer. As React is using JavaScript to load its pages and load the content in most cases. Google and other search engines are able to read the content but it's always required in these cases to check what the actual result is. I've worked with many sites using React and it depends if they're using server or client-side rendering. Start there, to figure out what you can be using for your client/company. Some teams are really drawn to the client side rendering which is a little bit more dangerous as not always can Google see the actual content. In case of server-side rendering, I've seen it go well for most of these.
Let me know if you have any specific questions, happy to answer them!
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple sub-category of the same name ? does that effect SEO
Hello, If I have multiple sub-category of the same name ? does that affect SEO for example I have the following category structure? domain/bmw/series5/2006.html domain/bmw/series5/2007.html .. etc domain/bmw/series3/2007.html domain/bmw/series3/2006.html ..etc domain/Acura/cl/2006.html domain/Acura/cl/2007.html .. etc I do use canonical url because I may have the same product in multiple categories but my question does google penalize me because I have the same (year) url key for multiple categories even though I use canonical url ? do I have any advantage in masking them filters vs sub-category from SEO point of view ? specially my goal is to have different meta title and meta description for each sub category ?
Algorithm Updates | | LKCservicesINC0 -
How do you optimize a blog post for SEO after the RankBrain?
Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John
Algorithm Updates | | igniterman751 -
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
With regards to SEO is it good or bad to remove all the old events from our website?
Our website sells tickets for various events across the UK, we do have a LOT of old event pages on our website which simply say SOLD OUT. What is the best practice? Should these event pages be removed and a 301 redirect added to redirect to the home page? Or should these pages remain in tact with simply SOLD OUT on the page?
Algorithm Updates | | Alexogilvie0 -
Is changing your meta titles frequently good SEO Practice
Greetings, Im a new SEO and really knew nothing until signing up to SEOMoz. After reading the SEO101 and gathering as much information in a short period of time things started to become a little clearer. So I started my first campaign used my new SEO knowledge and input all of my meta information. Then I waited a few days to see what happened with my search result. We had never ranked for a single keyword before mind you. So a couple/few of days go by and I started punching in my keywords and looking through the pages. There I was page three. I was SO happy. I read the entire SEO101 again, realized a little more about what I had to do. So I started changing everything up, adding pictures, I found out what a IMG ALT Attributes were in the HTML editor, bolded text and all the other things I missed the first time around. Three days go by and I move up again. I start to notice my traffic is increasing and I am actually getting organic hits through search traffic. This has never happened before. I am over the moon. But I realize that I have my main focus keyword as the second key word in my title tag. So I switch the two words around, wait a few more days. Here's why I ask my question. The original title tag was still showing up and I was on the first page for both keywords, and I could see both title tags when searching for either keyword. So; Is changing your meta titles frequently good SEO Practice ? Warmest regards, Michael S&M Warning: adult site, NSFW
Algorithm Updates | | Sexandmetal0
