Apart from spying on competitors back link what else can be done in MOZ?
-
I've recently started trail version in MOZ and I want to explore every possible way that can help me in building my website better.
My website Sanctum Consulting (Visas and Immigration)
-
In addition to competitor backlink analysis, Moz offers a range of features and tools that can be utilized for various aspects of SEO and website optimization. Here are several things you can do in Moz:
Keyword Research:
Use Moz's Keyword Explorer to identify relevant keywords for your industry or niche. Evaluate keyword difficulty, search volume, and prioritize keywords that align with your content strategy.
Site Audit:
Conduct a comprehensive site audit using Moz Pro to identify and address on-page issues, such as broken links, missing meta tags, duplicate content, and other technical SEO issues.
Rank Tracking:
Monitor your website's search engine rankings for specific keywords over time. Moz provides tools for tracking your rankings and understanding how changes in your SEO strategy impact your position in search results.
Page Optimization:
Leverage Moz's On-Page Grader to optimize individual pages for specific target keywords. The tool provides recommendations to improve page content, meta tags, and other on-page elements.
Local SEO Insights:
For businesses with a local presence, Moz Local can help manage and improve your local SEO. It assists in optimizing local business listings and ensuring consistent NAP (Name, Address, Phone) information across various online directories.
Link Building Opportunities:
Moz's Link Explorer helps you identify potential link-building opportunities. Explore new backlink prospects based on your industry, competitors, or relevant topics, and track your progress over time.
Content Analysis:
Evaluate the performance of your content with Moz tools. Understand which pages are attracting links, social shares, and traffic. Use this data to refine your content strategy.
Competitor Analysis Beyond Backlinks:
While competitor backlink analysis is valuable, Moz allows you to compare other aspects like domain authority, on-page factors, and keyword rankings against your competitors.
Custom Reports:
Create custom reports to track specific metrics and performance indicators. This can include data on keyword rankings, site audits, and backlink profiles. Customized reports can be useful for sharing insights with stakeholders.
Training Resources:
Take advantage of Moz's educational resources and guides. Moz offers webinars, tutorials, and articles that can help you stay updated on the latest SEO trends and best practices.
Moz provides a comprehensive suite of tools, and exploring the full range can enhance your overall SEO strategy. Whether it's keyword research, site optimization, or link building, Moz offers valuable insights to improve your website's performance in search engine results. -
In a certain way, I understand the concern of Manifeat9 regarding his question, and Ely Myers answers with the usual, the general specifications of Moz.
true is that you can get high value results, but it is like other tools such as "Semrush", I think the question is more focused on the additional added value, such as list of urls for link earning.
In case I am paying 179 for the subscription I would like to have the added value, with effective and specific examples for my business.
I do not know if the question is still specific enough.
and if I'm wrong, please accept my apology.
-
Another usage is URL benchmarking but it requires additional tools like Netpeak Checker or URL Profiler (my preferred one). Say you were doing a migration from one domain to another and also changing your site's design (and maybe shedding some content too). In such migration projects, it's almost a requirement to benchmark the 'SEO value' of each individual URL
Why? Well you may have tens-of-thousands of URLs to migrate, and usually you won't have enough time to do those all manually in 1-1 (A-to-B) terms. As such, if you can demonstrate that large volumes of URLs hold little or no SEO value, those can just be stuck under blanket redirects (leaving you with abundant time to concentrate on high-value pages)
Because different backlink index suppliers (like Moz, Ahrefs and Majestic SEO) crawl the web in different ways, some ascribe value to pages which the others haven't even found. As such I'd use Moz's Links Explorer data as one input, but I wouldn't ignore the others (using just one tool can be really misleading)
I take all the metrics from all the tools, boil them down in a formula and work out what 'really needs doing'. By the way, you can use a similar technique to evaluate all your backlinks if you get a Penguin (link) penalty notification (ready for your disavow)
This is how I approach the disavow stuff:
- https://d.pr/i/o4GM8p.png (screenshot)
If you're willing to pull Moz's data off of Moz, onto a central platform (Excel, Google Sheets, Google Data Studio) where you can manipulate the data and 'normalise' or balance it to your liking, it can be absolutely invaluable. So there's a lot you can do with Moz's data, you just need to get stuck in with it
- Don't use just one data-source
- Have an expert compile the data and draw out insights
- Learn more, than you did before
-
Great question!
In essence, Moz Pro is a suite of analytics tools that will pull mounds of data to help you implement your own SEO strategies! Here's a rundown on some of the major types of data we offer:
-
Site Crawl data: We crawl your site and look for issues with how the site is set up that may impact a search engine's ability to crawl your site's content. You can use this to make sure that all the pages on your site can be found and ranked on search engines.
-
Rankings: Monitor your keyword ranking performance in the top 50 search results for up to 3 search engines and 3 competitors per Campaign.
-
Page Optimization: Check how well-optimized your pages are for each top ranking page for the keywords you're tracking. (The score is out of 100 — the higher the number, the better the page's content is optimized for the keyword.) If you click into a grade report, we provide recommendations on how to better optimize for that keyword.
-
Link Data: We provide information about the highest quality links you're receiving (one of the biggest factors behind where you rank in a search engine), links your competitors are getting, and places where a site mentions your brand name, but doesn't link to you (link opportunities).
-
Research Tools: By having a paid Moz Pro subscription, you can also use all of our Research Tools. Link Explorer is great for link research. Keyword Explorer are good supplements to keyword research, while the On-Page Grader gives you insight into the on-page SEO of any URL and keyword combo. The On-Demand Crawl will run manual mini-crawls on-demand for you. The Mozbar makes it really easy to do research on the fly while you browse the web.
If you have any specific questions about our tools feel free to reach out to us at help@moz.com
All the best,
Eli
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Inbound Links Sudden Decline
Hi,
Link Explorer | | Jane090987
There is a question of my site that the number of linking domains has experienced a sudden decline - lost inbound links for around 100k in several days.
We are wondering the reason of this sudden decline, is it a common fluctation or is there some problems in our site? Thanks for your answers in advance!0 -
Different numbers in Moz bar vs. OSE
Hi, On a Google SERP, when i activate the MOZ toolbar one of the sites says it has 1,258 links / 667 RDs. But when I open this same site up in OSE I get 3 inbound links (see attch). What's going on? 0Au9H
Link Explorer | | sanjosepainting0 -
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for sites - in a similar way you can compare sites using OSE
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for competitors sites - in a similar way to how you can compare sites stats - (DA, PA, Backlinks etc) using OSE's compare tool?
Link Explorer | | mike8780 -
Unable to fully see full spectrum of links built on some backlink checkers
We have built various links in directories and blogs to our website. We can clearly see that these links have been established on these websites. Some we have built well over 6 months ago. However, upon using a range of tools such as Moz Open Explorer, Cognitive SEO Backlink Explorer and SEM Rush's Backlink Checker, we cannot see in any of these backlink checking tools the full spectrum of links we know we have built displayed. In instances of using these tools, we are only seeing a very small sample of links that we have built. Our question here is then threefold: Why is it that a lot of these tools don't pick up the links we know we have built? Does google eventually see all the links we have built? Or does it suffer from the same problem as backlink checkers, unable to identify all built links? Is there a backlink checker that is throughly comprehensive, or close to, in its ability to identify all links? We have heard good things about Ahrefs and would love to hear people's thoughts here.
Link Explorer | | Gavo0 -
403 errors in Moz but not in Google Search Console
Hello, Moz is showing that one of the sites I manage has about ten 403 errors on main pages, including the home page. But when I go to Google Search Console, I'm not getting any 403 errors. I don't know too much about this site (I handle the SEO for a few sites as a contractor for a digital marketing agency), but I can see that it's a WordPress site (I'm not sure if that's relevant). Can I assume this a Moz issue only? Thanks, Susannah Noel
Link Explorer | | SusannahK.Noel0 -
Campaign shows website links from Https. My site is not https but http:// HELP
When looking at my web campaign, I have inbound links pointing from every page located on my menu from https:// I do not have an https. website in any way. The weird part is that when I click on the link, it is a replica of my homepage, although in text only format. I have attached a picture for reference. Why and how could my top links be coming from this? I do not have any inbound links non https:// from my website Thank you! BNHHc5u
Link Explorer | | Morg56850 -
Open Site Explorer not reporting all 301 redirected links
Our site had over 2,000 root domains linking to it as reported in MOZ Open Site Explorer (and Google Webmaster Tools). We then changed the domain and made sure that 301 redirects were set up for all pages across the site. That was about 1 month ago. Open Site Explorer is now reporting less than 300 linking root domains. For the links that it is reporting the majority of these are being 301 redirected to the new URLs (some of them we changed the links directly). However the majority of the links that are being 301 redirected are not being reported. It is reporting most of the links coming from the old to the new domain. Google Webmaster Tools is reporting over 1,000 linking root domains to the new domain (it has a max of 1,000). We did notice that MOZ took some time to update the domain authority of the new domain. It was 1 for along time and it has now jumped up to 46 ( it was previously at 74). Maybe this is a time delay thing and eventually Open Site Explorer will report all of the 301 redirected links? It is a bit frustrating at the moment as we can't fully analyse the links to the site to try to focus on the high domain linking sites to get them to change the link directly. Also, If all links are being 301 redirected to the new domain should the authority not be close to where it was previously after one month? Our search traffic has dropped considerably since the launch of the new site and hasn't returned yet, so just wondering if the 301 redirected links pass on as much value as thre original direct links. Thanks, Damien
Link Explorer | | james.harris0 -
Does the inbound links report include links to all pages of the domain being researched?
If I enter 'abc.com' am I only getting results for 'abc.com' or will I get results for the internal pages of 'abc.com' as well (i.e. 'abc.com/page1.html)? There is a bit of a discrepancy between these results and inbound link results in semrush for example. Then again it seems whenever you use different tools to measure the same thing you get wildly varying results. How do you all deal with that?
Link Explorer | | AISEO0