410 /demandware.store/ pages
-
I have a client that just migrated to salesforce commerce cloud. They have a large amount of 410 pages showing up in site crawls. They are all of the /on/demandware.store/ variety. Is there any reason to redirect thousands of these pages? Any value? Or should they be allowed to drop off?
-
There were several that had good traffic and sales pre-migration.
-
Yes, your sitemap should be clean of anything other than a 200 (ok) status code.
If you are getting thousands of 410's then the URL mapping must not be correct. Otherwise, they'd be 301s. Export all of those URLs returning a 410 status code and pull in metrics for them from Google Search Console, Analytics, and for backlinks (Moz, aHref, SEMRush...). Did any of them get more than a few visitors in the 90 days prior to the migration? Did any of those result in sales? Do any of them have backlinks?
-
I wasnt in on the mapping of the 301's but it LOOKS like all was correct. Just thousands of 410's still out that. And submitted on the site map, which I think aint helping.
-
BDCSEO,
That is not at all uncommon. If the migration was done well it "should" bounce back within a few weeks. A sustained traffic loss usually means something was missed, like losing link equity from legacy redirects that weren't ported over, similar to the issue above.
-
There's been a significant drop in organic since site migration.
-
BDCSEO,
That really depends on if those URLs are still getting traffic and/or have any backlinks. I would do a complete export of all of the backlinks to that domain and look for any going into those pages. That should tell you if you need to redirect any of them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Duplicate Page Content on Empty Manufacturer Pages
I work for an internet retailer that specializes in pet supplies and medications. I was going through the Crawl Diagnostics for our website, and I saw in the Duplicate Page Content section that some of our manufacturer pages were getting flagged. The way our site is set up is that when products are discontinued we mark them as discontinued and use 301 redirects to redirect their URLs to other relevant products, brands, or our homepage. We do the same thing with brand and manufacturer pages if all of their products are discontinued. 90% of the time, this is a manual process. However, the other 10% of the time certain products come and go automatically as part of our inventory system with one of our fulfillment partners. This can sometimes create empty manufacturer pages. I can't redirect these empty pages because there's a chance that products will be brought back in stock and the page will be populated again. What can we do so that these pages won't get marked as duplicates while they're empty? Write unique short descriptions about the companies? Would the placement of these short descriptions matter--top of the page under the category name vs bottom of the page underneath where the products would go? The links in the left sidebar, top, and in the footer our part of our site architecture, so those are always going to be the same. To contrast, here's what a manufacturer page with products looks like: Thanks! http://www.vetdepot.com/littermaid-manufacturer.html
On-Page Optimization | | ElDude0 -
Why is the seomoz showing it crawled 3 pages when i only have 2 pages?
I had seomoz crawl my site. I only have 2 pages. The site url is www.autoinsurancefremontca.com.
On-Page Optimization | | Greenpeak0 -
Why are some of page indexed and others not
I have created a site structure like this: domain/for-sale/brand domain/for-sale/brand-model domain/for-sale/brand-model/pg1 domain/for-sale/brand-model/pg2 domain/for-sale/brand-model/pg3 etc.... I cannot understand why the domain/for-sale/brand-model does not seem to be indexed, yet the domain/for-sale/brand-model/pg6 is? This is a new site, but I cannot understand why this URL would be indexed without the others... Any ideas? My home pages has links to the domain/for-sale/brand, this page has links to domain/for-sale/brand-model1, domain/for-sale/brand-model2 etc, each of these pages have links to domain/for-sale/brand-model/pg1, domain/for-sale/brand-model/pg2 etc...
On-Page Optimization | | MirandaP0 -
How do you fix on page SEO ?
I have been trying to push my foundation website in organic search results for competitive keywords , i have been not been so consistent in raking our website in top search results of Google. can some one recommend the guidelines and activities which can really push my websites to Google first page. More Info: about our foundation We are the worlds largest school meal run ngo in the world feeding over 1.3 million school children in India Wesite url www.akshayapatra.org
On-Page Optimization | | AkshayaPatra0 -
3 keywords optomize for home page. Should I create page with thoses keywords or leave it like this?
My online store home page, Furnace Filters Canada has 3 keywords with good ranking in google.ca keywords: ''furnace filters canada'' rank #1 position in google.ca keywords: ''furnace filters'' and ''furnace filter'' are on 5 or 6th position of page 1 in google.ca Those keywords are bringing most of the traffic to our site. To achieve this ranking, I had to use the On-Page Keyword Optimization, tool from seoMoz Questions: It is possible for me to create a page with the URL: https://www.furnacefilterscanada.com/Furnace-Filters or https://www.furnacefilterscanada.com/Furnace-Filter Can this improve my ranking with keywords like, ''furnace filters'' and ''furnace filter''? Is this a waist of time? If I decide to create a new page for optimization with, do I have to create one for singular and another one for plural? Creating a new page also mean removing, '' Furnace Filter'' in the home page title, until the new pages are index, I'm afraid to loss that 5th position in Google. Should I leave the home page title like it is now, '' Furnace Filter - Furnace Filters Canada - Online Shopping Store NOTE: we only do business in Canada, that is why Google.ca is more important to us Thank you, Jean Nichols
On-Page Optimization | | BigBlaze2050 -
Organic Landing Pages...
For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations. For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant. Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!
On-Page Optimization | | DevonIntl0
