410 /demandware.store/ pages
-
I have a client that just migrated to salesforce commerce cloud. They have a large amount of 410 pages showing up in site crawls. They are all of the /on/demandware.store/ variety. Is there any reason to redirect thousands of these pages? Any value? Or should they be allowed to drop off?
-
There were several that had good traffic and sales pre-migration.
-
Yes, your sitemap should be clean of anything other than a 200 (ok) status code.
If you are getting thousands of 410's then the URL mapping must not be correct. Otherwise, they'd be 301s. Export all of those URLs returning a 410 status code and pull in metrics for them from Google Search Console, Analytics, and for backlinks (Moz, aHref, SEMRush...). Did any of them get more than a few visitors in the 90 days prior to the migration? Did any of those result in sales? Do any of them have backlinks?
-
I wasnt in on the mapping of the 301's but it LOOKS like all was correct. Just thousands of 410's still out that. And submitted on the site map, which I think aint helping.
-
BDCSEO,
That is not at all uncommon. If the migration was done well it "should" bounce back within a few weeks. A sustained traffic loss usually means something was missed, like losing link equity from legacy redirects that weren't ported over, similar to the issue above.
-
There's been a significant drop in organic since site migration.
-
BDCSEO,
That really depends on if those URLs are still getting traffic and/or have any backlinks. I would do a complete export of all of the backlinks to that domain and look for any going into those pages. That should tell you if you need to redirect any of them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many pages should we optimise?
I have more than 250 pages on my site including my products. Is it a good idea to optimise each page with a unique keyword or is there a limit to the number of pages we should aim for?
On-Page Optimization | | Timberwink0 -
SEO results/title tags/desktop vs. mobile
I am trying to figure out why my title tags comes up different between desktop and mobile search results. Desktop returns my title tag as written, but on mobile I get something completely different. It's related to the site, but not anything I can read, as coded in the site (i.e. not the title tags, meta, or anywhere else). Has anyone else experienced this? My title tag is 64 characters - I know it's a little bit over, but would that cause such a weird issue as a completely different title in the search results?
On-Page Optimization | | tallyhodesign0 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
How to Handle duplicate pages/titles in Wordpress
The wordpress blog causes problems with page titles. If you go to the second page of blog posts it there's a different URL but with the same page title. for example: page 1: site/blog page 2: site/blog/page/2 Each page gets flagged for duplicate page titles. Thanks in advance for your thoughts,
On-Page Optimization | | heymarshall1 -
Product page reviews issues
Hi, We've implemented pagination on the reviews with rel=next/prev, but have seen no improvements since this. An example page with reviews is here. Can you see any issues on this that would be causing the problem? Thanks!
On-Page Optimization | | pikka0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
Login Page Redirection
Hello, I have certain pages on my site which are login only. Am wondering if a user reaches that page, should I send him to a 301 redirect to a new login page? or some other form of redirection? Any suggestions on how to best tackle this situation? Update If I redirect to a login.php page, then what kind of redirection should I use? Thank you for your time, Anant
On-Page Optimization | | anantgarg0 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0