Old Blog Posts
-
Every single day we publish articles that have a high amount of engagement onsite 50-300 comments. We have been running for around 8 years now and have a rather bloated database of old stale posts.
We post advice on betting on sports. Not guides as such but tips for events. After the event has started the posts are outdated. What is your advice for these? These articles are not seen as "thin" but rather outdated. There is no way possible for me to update the content as such. Also out right deleting the content would go against our openness and transparency of past selections advised.
-
Hi MrDeeBee,
I think you answered your own question. "Also out right deleting the content would go against our openness and transparency of past selections advised."
So you could no index the older posts or if they bring in any traffic leave them as is.
Also you could start 301 redirecting old posts to newer posts within the same categories or events. This could be useful if the content is about the same sports team or player.
This way you still get the traffic but it is directed to newer more relevant content.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this blog running on the Genesis Framework?
Hi all, WordPress isn't my area of specialty in terms of themes and identifying what a blog might currently be using. Here's the link: http://www.pens.com/blog I've had one developer tell me this blog is on the Genesis framework and another one told me it is not. Can someone weigh in here and also give me some tips on how to know one way or the other? If it is not on the Genesis Framework, can you provide any helpful links/tutorials on how to get this blog onto the Genesis Framework? We want to be able to use Yoast SEO and apparently our current theme will not allow us to do so. Thanks in advance! Dana
On-Page Optimization | | danatanseo0 -
Old web pages with link juice - still live, but not in nav tree
We have monthly newsletters posted on our website. We want to keep only 2 years (2013-2014) posted - http://www.nuxeo.com/en/about/newsletter. All of the newsletters from 2011 and 2012 have good link juice, though. They are still live on the site - http://www.nuxeo.com/en/about/newsletter/december-2012 - but they are not listed on the main Newsletter page, so you would need the direct URL to find it. Will Google punish us for this? Is this a good way to keep our link juice? Thanks.
On-Page Optimization | | nuxeo0 -
Advice on related post plugin that doesn impacts on page load speed
I am looking for a related post page plugin for wordpress that doesnt affects to much on page speed Advice on related post plugin that doesn't impacts to much on page load speed
On-Page Optimization | | maestrosonrisas0 -
Redirecting deleted posts 301 vs 302
There is a category on WP where job ads are posted. when a post got deleted I would like to pass 404 error page and redirect all those deleted posts to specific category. I found WP plugin Auto Redirect 404 in 301 for Trashed Posts which does redirect deleted post to specific URL. But posts which are in the trash (not permanently deleted) will get 302 redirects. Those deleted permanently will get 301 redirects. Should I try editing this plugin or find another why? Maybe there is similar way with Redirection plugin?
On-Page Optimization | | OVJ0 -
Google picking up old pages
I recently redesigned a site that had all the keywords it was ranking for going to the home page. Now I have specific pages for each of these keywords but I'm seeing the home page (not the page that, if I do an on page optimization by hand in MOZ gives me an A rating) showing up in the auto reports (assuming pages Google sees for these keywords related to the url) as F's. They're all pointing to the home page. I've redirected the old index.html home page to the new but I suspect the reason is actually these pages (were) ranking for these terms (though none too well - all but one were not in the top 50 and one was 45) because these rankings are all dropping as well. I'm at a loss, with the site replaced, as to how to correct this and tell Google these keyword phrases all have their own pages now. I've dug through this forum and the only applicable answer I can see would be to add these phases to the home page (where they all rank for now) with anchored links to their new (A rated by Moz for these terms when I hand enter them) singular pages? Or is it just a waiting game?
On-Page Optimization | | adworksofboca0 -
How woud you deal with Blog TAGS & CATEGORY listings that are marked a 'duplicate content' in SEOmoz campaign reports?
We're seeing "Duplicate Content" warnings / errors in some of our clients' sites for blog / event calendar tags and category listings. For example the link to http://www.aavawhistlerhotel.com/news/?category=1098 provides all event listings tagged to the category "Whistler Events". The Meta Title and Meta Description for the "Whistler Events" category is the same as another other category listing. We use Umbraco, a .NET CMS, and we're working on adding some custom programming within Umbraco to develop a unique Meta Title and Meta Description for each page using the tag and/or category and post date in each Meta field to make it more "unique". But my question is .... in the REAL WORLD will taking the time to create this programming really positively impact our overall site performance? I understand that while Google, BING, etc are constantly tweaking their algorithms as of now having duplicate content primarily means that this content won't get indexed and there won't be any really 'fatal' penalties for having this content on our site. If we don't find a way to generate unique Meta Titles and Meta Descriptions we could 'no-follow' these links (for tag and category pages) or just not use these within our blogs. I am confused about this. Any insight others have about this and recommendations on what action you would take is greatly appreciated.
On-Page Optimization | | RoyMcClean0 -
Site structure for services and blog articles
Hi, looking for some advice on the structure for a relatively small site (around 200 pages). I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area. I was thinking of this: option 1: /services /services/copywriting
On-Page Optimization | | JaspalX
/services/social-media
/services/press-releases etc. and categories for articles where we'd give tips, talk about trends etc. /copywriting
/social-media
/effective-press-releases
etc. would it be better to have a different structure, say: option 2: /copywriting
/copywriting/services
/copywriting/articles OR option 3: /copywriting-services
/copywriting-blog OR option 4: /services/copywriting
/blog/copywriting OR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.0