Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Different content on the same URL depending on the IP address of the visitor
-
Hi!
Does anybody have any expierence on the SEO impact when changing the content of a page depending on the IP address of the visitor? Would be text content as well as meta information. This happening on the same URL.
Many thanks.
-
The normal way to handle internationalization is to have separate Geo/Language subfolders, and potentially redirect users based upon IP address, or prompt them to switch to the appropriate language or country if they want.
For example, a US-based publisher with separate UK content might do this:
Is there a reason you want to keep the URL the same while doing multilingual?
Google's overview of methods and why they're good or bad is a good starting point: https://support.google.com/webmasters/answer/182192?hl=en
-
Hi,
Thanks for the response.
My suggestions would be to have different pages rather than changing the content based on the location.
First of all, if Google discovered that you are changing content they may hit you with a spam penalty. And I believe it would impact on your rankings as not all the content would be seen.
Secondly, it should be easier to manage, this way. Just make sure you are not duplicating content but with different locations.
-
Thanks for the feedback. This would mainly be about news articles etc.
So as an example domain.com/news would have 10 news articles in English if visited from the UK containing news elements from the UK, but if the same page is visited from the USA, it would have 8 articles with contents of the USA.
We're wondering if this strokes with any SEO policy and/or has consequences for ranking positions.
-
Hi Schoellerallibert,
My first reaction is that this is a way for you to play the system.
Can you share an example of the content that you are going to change?
Also, keep in mind that Google searches from one place and will therefore only see one version of the content.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Content Below the Fold
Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?
I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith0 -
Case Sensitive URLs, Duplicate Content & Link Rel Canonical
I have a site where URLs are case sensitive. In some cases the lowercase URL is being indexed and in others the mixed case URL is being indexed. This is leading to duplicate content issues on the site. The site is using link rel canonical to specify a preferred URL in some cases however there is no consistency whether the URLs are lowercase or mixed case. On some pages the link rel canonical tag points to the lowercase URL, on others it points to the mixed case URL. Ideally I'd like to update all link rel canonical tags and internal links throughout the site to use the lowercase URL however I'm apprehensive! My question is as follows: If I where to specify the lowercase URL across the site in addition to updating internal links to use lowercase URLs, could this have a negative impact where the mixed case URL is the one currently indexed? Hope this makes sense! Dave
Intermediate & Advanced SEO | | allianzireland0 -
Google crawling different content--ever ok?
Here are a couple of scenarios I'm encountering where Google will crawl different content than my users on initial visit to the site--and which I think should be ok. Of course, it is normally NOT ok, I'm here to find out if Google is flexible enough to allow these situations: 1. My mobile friendly site has users select a city, and then it displays the location options div which includes an explanation for why they may want to have the program use their gps location. The user must choose the gps, the entire city, or he can enter a zip code, or choose a suburb of the city, which then goes to the link chosen. OTOH it is programmed so that if it is a Google bot it doesn't get just a meaningless 'choose further' page, but rather the crawler sees the page of results for the entire city (as you would expect from the url), So basically the program defaults for the entire city results for google bot, but for for the user it first gives him the initial ability to choose gps. 2. A user comes to mysite.com/gps-loc/city/results The site, seeing the literal words 'gps-loc' in the url goes out and fetches the gps for his location and returns results dependent on his location. If Googlebot comes to that url then there is no way the program will return the same results because the program wouldn't be able to get the same long latitude as that user. So, what do you think? Are these scenarios a concern for getting penalized by Google? Thanks, Ted
Intermediate & Advanced SEO | | friendoffood0 -
Using the same content on different TLD's
HI Everyone, We have clients for whom we are going to work with in different countries but sometimes with the same language. For example we might have a client in a competitive niche working in Germany, Austria and Switzerland (Swiss German) ie we're going to potentially rewrite our website three times in German, We're thinking of using Google's href lang tags and use pretty much the same content - is this a safe option, has anyone actually tries this successfully or otherwise? All answers appreciated. Cheers, Mel.
Intermediate & Advanced SEO | | dancape1 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Can I Improve Organic Ranking by Restrict Website Access to Specific IP Address or Geo Location?
I am targeting my website in US so need to get high organic ranking in US web search. One of my competitor is restricting website access to specific IP address or Geo location. I have checked multiple categories to know more. What's going on with this restriction and why they make it happen? One of SEO forum is also restricting website access to specific location. I can understand that, it may help them to stop thread spamming with unnecessary Sign Up or Q & A. But, why Lamps Plus have set this? Is there any specific reason? Can I improve my organic ranking? Restriction may help me to save and maintain user statistic in terms of bounce rate, average page views per visit, etc...
Intermediate & Advanced SEO | | CommercePundit1