Duplicating words in the page title OK?

[Donsimong]

Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
For example: Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services

the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication

[josellamazares]

Hi,

While there is no excessive use of keywords, you do not have to have any problems. Always look for naturalness and above all try and experiment. You can read more about keyword stuffing to avoid possible Google penalties

Regards

[SEO_com]

My recommendation is to always test, test, test. Your default should be to test and use the title tag that gets you the combination of best rankings and highest click-through rate. And to find the optimal title tag, you should be testing one's that duplicate keywords too.

I'll give you an example but I'm going to change out the actual essential oil name used so my client remains anonymous.

On March 5th, a specific page was ranking on Google as follows:

• #19 for "catnip essential oil"
• #17 for "catnip oil"
• #7 for "where to buy catnip oil"

The title tag at the time on that page was: "Catnip Essential Oil | Website Name".

I changed the title tag to "Catnip Essential Oil - Where To Buy Catnip Oil | Website Name".

After the page was recrawled by Google the rankings moved up to better positions. Here are the results:

• "catnip essential oil" has been as high as #6 but is at #9 today.
• "catnip oil" has been as high as #8 but is at #10 today.
• "where to buy catnip oil" moved up to #1 and remains there today
• No change in click-through rate

As you can see the results are better even with duplicating the words "catnip" and "oil" in the title tag.

Someone suggested that I should have just changed the title tag to "Where to Buy Catnip Essential Oil | Website Name". That is a worthwhile test and maybe I'll do that still just to see what happens but for now I actually prefer having both "catnip essential oil" and "catnip oil" in my title tag.

Hopefully you can see from this real world result that you can have duplicate words in your title tag and that testing is more important than following so called "best practices".

[Saba.Elahi.M.]

Hi,

In the example you have given, I cannot see the benefit, especially because people aren't going to be searching for "our services" in particular. I agree with your opinion that it would make better sense for you to rewrite the meta title so it flows better.