Too many SEO changes needed on a page. Create a new page?
-
I've been doing some research on a keyword with Page Optimization.
I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page?
Thanks,
Chris
-
Firstly see what Google thinks of the page. On-page SEO checkers require wider experience to use accurately and efficiently. You can't just take insights from online tools and run with them
If the page has no associated keywords / search queries (in Ahrefs, GSC, Google Analytics, SEMRush etc) then that would show Google isn't really that interested. Because keyword data (even from Google) is always heavily sampled, you'd also want to check if, as a 'landing page' (in Google Analytics), the page had been receiving any traffic from Google (Organic Search segment)
If the page is doing well despite what online tools say, rules be damned. If the page isn't performing well (or at all) then just re-build it from scratch in line with best practices, and 301 redirect the old URL to the new one. If the URL stays the same then just rebuild on the active URL, that's fine too (but don't publish until the complete re-build is 100% finished and you are 110% happy with it)
-
Chris,
As Jose stated there us a risk attached to creating a new page, however, if that's the only option then ensure that you have 301(s) in place.
-
Hi Jose,
Thanks for your reply.
It sounds like creating a new page would be the safer option?
If the URL is changed, would that diminish the value greatly i take, even if the URL is now optimised like the competitors pages?
-
Hi
If the page has already been indexed by google, you run the risk of losing the positioning you have achieved, as well as the backlinks that website has received. Therefore, I advise you to value before the importance and repercussions that it can have.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hold Off on SEO Changes After Domain Migration?
We migrated our domain on April 4th. Our domain authority has dropped from 22 to 8. Traffic is down from 90 visits a day to 10. Search console has indexed about 120 out of 600 pages. I have been told it may take several months to recovers some element of domain authority. My SEO consultant has planned on implementing the following changes immediately: 1. Change in URL structure
Intermediate & Advanced SEO | | Kingalan1
2. Build internal links (my site has very few).
3. Optimize URLs for specific keywords
4. Keyword optimization of URLs using Yoast.
5. Modify Schema Do we risk confusing Google further by making these changes until are domain authority and traffic has recovered? Is it safe to proceed with some "softer" changes such building internal links and keyword optimizing text whicl avoiding more disruptive changes such as re-writing URLs? Are we better off focusing on off site ranking factors such as link building and local SEO until domain authority recovers? How about only adding new content to the site such as blog posts and listings? To complicate matters the site is old and dated and we are working on a new UX design. So perhaps it would be better to launch the new UX at the exact same time as the onsite SEO optimization occurs. This could be less work and less disruptive. At the same time I would very much like to enjoy benefits of optimizing SEO now. Any thoughts????? Also, my domain migration has killed traffic. It is very concerning!! Is a 90% drop in traffic normal in the first ten days!? Thanks everyone!!!
Alan1 -
Site under attack from Android SEO bots - expert help needed
For last 25 days, we are facing a weird attack on our site. We are getting 10x the normal mobile traffic - all from Android, searching for our name specifically. We are sure that this is not authentic traffic as the traffic is coming from Organic searches and bouncing off. Initially, we thought this was a DDoS attack, but that does not seem to be the case. It looks like someone is trying to damage our Google reputation by performing too many searches and bouncing off. Has any one else faced a similar issue before? What can be done to mitigate the impact on site. (FYI - we get ~2M visits month on month, 80% from Google organic searches). Any help would be highly appreciated.
Intermediate & Advanced SEO | | KJ_AV0 -
What is the best structure for paginating comment structures on pages to preserve the maximum SEO juice?
You have a full webpage with a great amount of content, images & media. This is a social blogging site where other members can leave their comments and reactions to the article. Over time there are say 1000 comments on this page. So we set the canonical URL, and use Rel (Prev & Next) to tell the bots that the next subsequent block of 100 comments is attributed to the primary URL. Or... We allow the newest 10 comments to exist on the primary URL, with a "see all" comments link that refers to a new URL, and that is where the rest of the comments are paginated. Which option does the community feel would be most appropriate and would adhere to the best practices for managing this type of dynamic comment growth? Thanks
Intermediate & Advanced SEO | | HoloGuy0 -
SEO impact of mouse over text on product page
Hi, we recently improved our product page to show more color options, like this http://www.prams.net/knorr-baby-voletto-sport-pram-stroller-reversible-seat-green-a?inref=home-left In order to improve the seo, we expanded our rich snippets the following way we added all color options, skus and prices as "items offered" we are showing the highest and lowest price range and eliminated the base price https://developers.google.com/structured-data/testing-tool/ Google now shows the price range in the rich snippet. The questions is: as the user see the original color, the price and the sku only when mousing over the small images. We are worried that this could be treated a "hidden text". Does anybody have experience in this matter or a way a to solve it better? Thanks in advance Dieter 8WthtQY
Intermediate & Advanced SEO | | Storesco0 -
Does it make sense to create new pages with friendlier URLs then redirect old pages to new?
Hi Moz! My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Retaining SEO value when changing the shopping cart software
I am looking into purchasing an existing ecommerce site with high SEO rankings. However, the site is old and beyond outdated. The shopping cart would need to be updated (say, to Magento). However, an updated shopping cart will force a change in the URLs (from example.com/category.asp to example.com/category). Will the SEO value be lost? Does anyone have any experience with this issue? There is a significant amount of money for me at stake so I would really appreciate to hear your experiences in this matter.
Intermediate & Advanced SEO | | Ywsw0 -
Can SEO increase a page's Authority? Or can Authority only be earned via #RCS?
Hi all. I am asking this question to purposefully provoke a discussion. The CEO of the company where I am the in-house SEO sent me a directive this morning. The directive is to take our Website from a PR3 site to a PR5....in 6 months. Now, I know Page Rank is a bit of a deprecated concept, but I'm sure you would agree that "Authority" is still crucial to ranking well. When he first sent me the directive it was worded like this "I want a plan in place with the goal being to "beat" a specific competitor in 6 months." When I prodded him to define "beat," i.e. did he mean "outrank" for every keyword, he answered that he wanted our site to have the same "Authority" that this particular competitor has. So I am left pondering this question: Is it possible for SEO to increase the authority of a page? Or does "Authority" come from #RCS? The second part of this question is what would you do if you were in my shoes? I have been devoting huge amounts of time on technical SEO because the Website is a mess. Because I've dedicated so much time to technical issues, link-earning has taken a back seat. In my mind, why would anyone want to link to a crappy site that has serious technical issues (slow load times, no persistent cart, lots of 404s, etc)? Shouldn't we make the site awesome before trying to get people to link to us? Given this directive to improve our site's "Authority" - would you scrap the technical SEO and go whole hog into a link-earning binge, or would you hunker down and pound away at the technical issues? Which one would you do first if you couldn't do both at the same time? Comments, thoughts and insights would be greatly appreciated.
Intermediate & Advanced SEO | | danatanseo1 -
Page information out of date - implications for SEO
Hi everyone, We have a page on our website which is optimised for "London to Amsterdam trains" and "Any Dutch station" (a particular fare type). It's one of the best performing pages in terms of organic SEO. However the fare is being discontinued so the information is now redundant... what should we do? It's an old blog post so it's dated but it will be frustrating for people to get to it through a search engine and then realise that it's old information. Should we create a new page and optimise it for the same keywords or will this be detrimental? Should we update the original page or add a note that links to a new page? Confused as to the best way forward... Thanks Nila
Intermediate & Advanced SEO | | anilababla0