Exact Domain Match does it help or distract?
-
Does owning / buying an exact domain match help or not necessary?
For example our main website ranks for nearly 14,800 Keywords but one KW we are trying to get in the top spot for we are currently at the bottom of page #1. We do see an exact domain match available so we purchased it but i don't know if it would actually help us or distract us.
I was thinking we could create an article about the keyword on that exact domain then do some on page seo and back linking. But would that be more of a distraction VS. just focusing on getting more high quality back links to the main website we have ranked on Page 1 at the bottom?
Any ideas or benefits to use an exact domain match to help boost also?
-
We see this quite often; sometimes, an exact match domain will rank much higher than websites that seem to have better organic SEO.
-
I don’t think it will do much. Unless you’re current domain is really no doing well.
It would need constant content to rank well.
-
The keyword is Multiple Listing Service. The domain we purchased is multiplelistingservice.com do you think we should write one article based around the keywords Multiple Listing Service then have internal links that point back to our main website that is already ranked for this KW?
or will that not do much? As multiplelistingservice.com is a new domain with no domain authority or links so even though its an exact match its not going to pass along much Link Juice .
-
They matter a little bit but only for that one keyword if you have a great brand it is much better for you to use that brand name. Recently it seems Google is giving less and less attention to exact match domains I would not rush out and buy one.
Will be creating a doorway page and even if it ranks number one you'll have to put a lot of good content into it not just by the domain
-
I haven't looked at the age of the domain or if it was used. I have a feeling it is a fresh domain that wasn't used for anything.
But I'm trying to weigh out if we should create content, an article on that domain based around that exact keyword then do backlinking OR if we should just get more anchored text back links to our main page. or if we have any other options to use an exact domain match to help us rank either that domain or our main domain for the KW ya know?
-
Hi,
Exact keyword match in case of domain is always a good thing, however I wouldn't personally be able to predict if steps mentioned by you will help you rank for this KW for one particular reason. The reason is links - their quality and numbers. Also, what's the domain age? Did you check "Wayback machine"? If you didn't then have a look what was domain previously used for. Exact match is not everything now with more and more experts stating that you have to have good mixture of exact keyword match and url's. Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain seo vs subdomain
when building links is it better to link to the main domain (www.aabbccarpetcleaning.com) or www.aabbcccarpetcleaning/carpet-rug-cleaning
Link Building | | dhanson240 -
1000's Backlinks from ONE Root Domain - Positive or negative?
One of my website's link is placed over a comment. This website has a "recent comments" section in the footer which is hence appearing on all the websites pages. All tools including - Google Search Console, Majestic and MOZ are showing 45000+ links from that root domain. Questions: Are these links harmful to my rankings? Should I get all those links disavowed? Should I disavow the root domain or leave the link that lies on the home page? What if there are up to 10 links coming from a domain? is that harmful too? Apart from disavowing, is there any other option to get this fixed? If at all this counts as an issue... Thanks in advance!!
Link Building | | Ishrat-Khan0 -
What is Followed Linking Root Domains ?
Is it to just have different URLs pointing to my site? I understand that if 1 site posts 5 of my URLs, it only counts as 1. I am just not understanding how I increase this number if link building is now frowned up. Thoughts?
Link Building | | tiffany11030 -
Percentage of brand links if brand is exact match
I'm dealing with a website that received a partial links penalty with no example provided the first time around. Clean up was done and we submitted for reconsideration. We were notified that the penalty is still in place and given 3 example links that are all from blog rolls. The puzzling thing is they are all natural links using the brand name. The domain name is an EMD, so it seems the logical explanation is that when your brand is and EMD, it's no longer the natural type of link it used to be. If this is the case, does anyone have any recommendation regarding a "safe" percentage of external links using the brand as the anchor? Thanks.
Link Building | | cakelady0 -
Using brand domain for easy verbally said with 301 redirect to exact match.net for a site
I have recently bought an exact match.net for a keyword with no hyphens (on the fence about hyphens, read so many different views on here). From looking around it seems that not all solicited links that I am interested in use anchor text, but more significantly exact match domain would be like automatic anchor text when anyone from the general population posts a link to your site. I sell print books and am thinking of keeping the non-keyword domain in them so they are easy to say and type, while using the exact match domain for everything else online which the non-keyword domain would 301 redirect to. I don't do any programming and will use cPanel on my webhost to do the 301 redirect, I already have one 301 to go to the www subdomain so that would make two 301's. This might sound quite straight forward to many here but it's fairly new to me and I've not seen cPanel mentioned here yet, so was wondering if I am going about it the right way.
Link Building | | Zoolander0 -
301 Direct with a deleted domain newbie
Hello I'm wondering if the 301 redirect to your money site with a high pr deleted domain still works post penguin. Will all the link strength pass on to the new domain? What if the domain has nothing to do with your niche? Does that affect it or no?
Link Building | | 6786486312640 -
Do sub-domains help overall domain ranking?
If I have a blog at (for example) blog.mywebsite.co.uk (hosted on Wordpress), does this confer rankings to the top level domain (e.g. www.mywebsite.co.uk which we host ourselves)? Contained within the blog are many links to the main website (which is an eCommerce website) for all our key phrases, but it seemed like a good idea to keep the blog and the store separate. Alternatively, would it be better to use something like www.mywebsite.co.uk/news? Thanks! Alex
Link Building | | reddogmusic0 -
Is there a way to optimize our other domains for our primary domain?
Hi guys, At the moment we have our main website that is at .com We have also bought all the other domains that are available, such as: org.uk, .jp, .it, .mobi, co.nz, co.za, com.au, .cn and .eu Is there a way we can make these domains work for us a bit more? Currently they all just redirect to .com. Would it be better to put a holding page with a link to us and then a redirect on?
Link Building | | Benj250