Exact Domain Match does it help or distract?

[Cfarcher]

Does owning / buying an exact domain match help or not necessary?

For example our main website ranks for nearly 14,800 Keywords but one KW we are trying to get in the top spot for we are currently at the bottom of page #1. We do see an exact domain match available so we purchased it but i don't know if it would actually help us or distract us.

I was thinking we could create an article about the keyword on that exact domain then do some on page seo and back linking. But would that be more of a distraction VS. just focusing on getting more high quality back links to the main website we have ranked on Page 1 at the bottom?

Any ideas or benefits to use an exact domain match to help boost also?

[sarahwalsh]

We see this quite often; sometimes, an exact match domain will rank much higher than websites that seem to have better organic SEO.

[BlueprintMarketing]

I don’t think it will do much. Unless you’re current  domain is really no doing well.

It would need constant content to rank well.

[Cfarcher]

The keyword is Multiple Listing Service. The domain we purchased is multiplelistingservice.com  do you think we should write one article based around the keywords Multiple Listing Service then have internal links that point back to our main website that is already ranked for this KW?

or will that not do much? As multiplelistingservice.com is a new domain with no domain authority or links so even though its an exact match its not going to pass along much Link Juice .

[BlueprintMarketing]

They matter a little bit but only for that one keyword if you have a great brand it is much better for you to use that brand name. Recently it seems Google is giving less and less attention to exact match domains I would not rush out and buy one.

Will be creating a doorway page and even if it ranks number one you'll have to put a lot of good content into it not just by the domain

[Cfarcher]

I haven't looked at the age of the domain or if it was used. I have a feeling it is a fresh domain that wasn't used for anything.

But I'm trying to weigh out if we should create content, an article on that domain based around that exact keyword then do backlinking OR if we should just get more anchored text back links to our main page.   or if we have any other options to use an exact domain match to help us rank either that domain or our main domain for the KW ya know?

[Optimal_Strategies]

Hi,

Exact keyword match in case of domain is always a good thing, however I wouldn't personally be able to predict if steps mentioned by you will help you rank for this KW for one particular reason. The reason is links - their quality and numbers. Also, what's the domain age? Did you check "Wayback machine"? If you didn't then have a look what was domain previously used for. Exact match is not everything now with more and more experts stating that you have to have good mixture of exact keyword match and url's. Hope that helps.