Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact Domain Match does it help or distract?
-
Does owning / buying an exact domain match help or not necessary?
For example our main website ranks for nearly 14,800 Keywords but one KW we are trying to get in the top spot for we are currently at the bottom of page #1. We do see an exact domain match available so we purchased it but i don't know if it would actually help us or distract us.
I was thinking we could create an article about the keyword on that exact domain then do some on page seo and back linking. But would that be more of a distraction VS. just focusing on getting more high quality back links to the main website we have ranked on Page 1 at the bottom?
Any ideas or benefits to use an exact domain match to help boost also?
-
We see this quite often; sometimes, an exact match domain will rank much higher than websites that seem to have better organic SEO.
-
I don’t think it will do much. Unless you’re current domain is really no doing well.
It would need constant content to rank well.
-
The keyword is Multiple Listing Service. The domain we purchased is multiplelistingservice.com do you think we should write one article based around the keywords Multiple Listing Service then have internal links that point back to our main website that is already ranked for this KW?
or will that not do much? As multiplelistingservice.com is a new domain with no domain authority or links so even though its an exact match its not going to pass along much Link Juice .
-
They matter a little bit but only for that one keyword if you have a great brand it is much better for you to use that brand name. Recently it seems Google is giving less and less attention to exact match domains I would not rush out and buy one.
Will be creating a doorway page and even if it ranks number one you'll have to put a lot of good content into it not just by the domain
-
I haven't looked at the age of the domain or if it was used. I have a feeling it is a fresh domain that wasn't used for anything.
But I'm trying to weigh out if we should create content, an article on that domain based around that exact keyword then do backlinking OR if we should just get more anchored text back links to our main page. or if we have any other options to use an exact domain match to help us rank either that domain or our main domain for the KW ya know?
-
Hi,
Exact keyword match in case of domain is always a good thing, however I wouldn't personally be able to predict if steps mentioned by you will help you rank for this KW for one particular reason. The reason is links - their quality and numbers. Also, what's the domain age? Did you check "Wayback machine"? If you didn't then have a look what was domain previously used for. Exact match is not everything now with more and more experts stating that you have to have good mixture of exact keyword match and url's. Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is linked from over 900 "The Globe"-domains - disavow or not?
Hi! As some of you may be familiar with, there is a giant spam-network with the same design and same page title on all domains: "The Globe - The world's most visited web pages". For example: theglobe.at
Link Building | | Sindre
theglobe.co.za
www.internet-search.us I've now discovered that over 900 of these spam-domains link to my site. My plan was of course to disavow them all, but Google is explicit on telling me to be careful. «Only disavow if you are certain that the links are damaging to your rankings». And to be honest, I'm not sure. Also: it seems drastic to disavow almost a thousand pages. I'm afraid to mess something up. What would you do?3 -
Redirects affect on page and domain authority
Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted. When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses? Thanks
Link Building | | Sassandgrace0 -
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
Hello, I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term. Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword. Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for, A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text. B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40. Any help would be appreciated, exact match anchor text is meant not to work but it still does.
Link Building | | tomfifteen0 -
What's more important page authority Vs domain authority?
Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!
Link Building | | vanplus1 -
Helpful or Hurtfull / Distributor Links to Our site on every product page?
We have a distributor site with a page rank of 3 on its home page, and 0-1'ish on its product pages. While our manufacturing site is PR 4 getting close to 5... We are thinking about adding a link from our distributors product pages to our manufacturing appropriate material information page. This would be about 10k links spread out among 7 materials. We want to add these links to help our distributor sites customers, but we don't want to hurt our manufacturing site in the process. I personally don't know of any problem this would cause, but our manufacturing site is so important I need to verify adding this many links wouldn't hurt us. Your thoughts and knowledge is appreciated.
Link Building | | donford0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0
