Back link plan discussion
-
When you have a lot of keywords that you rank for say something like 15,000 or more.
How do you develop a good back link plan?
I was thinking to first look at the highest volume keywords we already rank for but aren't in the top 1-3 spots. To focus on those few words trying to obtain more high quality back links. But I'm not sure if this is the best plan .
What would you do?
What are some good consistent back link plans you can use to work on a keyword or lots of keywords?
Thanks for the discussion,
Chris
-
Appreciate the answer.
That was sort of my game plan to pick out our top 4 keywords that we aren't ranked on Google spots 1-3 but would bring us back the most volume of traffic. I do have four keywords like this that we are are either at the bottom of page 1 or on page 2 & if we obtained a better rank could bring back 11,500 to 30,000 per-keyword.
I just didn't want to focus on only 4 keywords by trying to get anchored text links or high quality links by manually reaching out to sites for only those four keywords if there was another plan to distribute more juice to a wider variety of words.
But you are correct that is the issue with coming up with a plan, that we have so many keywords some that bring back little traffic some that bring back a lot and how do we focus on the many or should we just focus on the four for now and then focus on a new set once a goal is accomplished.
-
Hi Chris,
I'm not sure I fully understand your question:
"The question now is, How with so many ranking keywords do you come up with a solid back link plan."
Do you mean how many keywords you can target with link building?
If so, that's not really the way to think about it because most high-quality link building won't use your keywords as anchor text and may not link directly to your commercial landing pages. The approach should be on getting links into the domain which are high quality which 1) help the domain as a whole and 2) can be filtered to your key pages via good site architecture.
Going back to your first question, if you are going to focus on link building, then you do need to prioritise and focus on key landing pages first. But you have two options for this:
-
Try to get links directly to those pages - this is hard unless those pages are link worthy in some way or you're prepared to pay for links to those pages which I wouldn't advise.
-
Try to get links to your domain/content and then use internal linking to filter link equity to your key pages.
Link building with a focus on improving 15,000+ keywords individually isn't going to happen and probably why you're struggling with this a bit. Focusing on a few at a time by doing the things above or trying to improve the domain as a whole is going to be more helpful I think.
Cheers.
Paddy
-
-
The company is in an odd industry, real estate. So our user base is posting out content in a sense which drives traffic. We don't have many "articles" or "content blogs" ranking for big keywords.
If you'd like to do a review just use MOZ Domain Tool we are www.nystatemls.com
-
Our website is well out of the "early stages" we are ranked for nearly 17,500 keywords bringing in about 200,000 unique visitors a month and 1 million page views. Most of this happened naturally without any focus on Search Engine Optimization.
The question now is, How with so many ranking keywords do you come up with a solid back link plan. I am looking for something consistent, that a team could start doing every week to capitalize on the keywords we are ranked for that have huge traffic potential that are near the top but not in place yet.
Just sounds sort of crazy that the best option is to manually reach out to high PR sites to see if we can get a back link to either our ROOT or an Anchored Text.
Any ideas?
-
"Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for."
Paddy is absolutely right.
You say that you have rakings for 15,000 keywords. Let's say that is done by 500 articles. If your content is superb enough for each of those 500 articles that the pull in just one natural link per year for each. That is a nice number of links.
If you spend the next year improving that content enough that each article pulls 2 links per year, that is almost like having a full time person doing link building.
-
Hi Chris,
Link building can be very manual, particularly in the early days of a website and when you're trying to get going. Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for.
This can come a few ways:
- Your product or service being genuinely useful to your target audience or within your industry so that people recommend it/reference it etc
- Creating content which genuinely answers questions and solves problems for your target audience
- Creating content which has some kind of an angle which encourages top tier sites or bloggers to links to it such as informative guides or statistics/data related to your industry
You may find it hard to get links to lots of your product or sales pages unless they are link worthy in themselves. So also try to focus on getting links to your content and then distributing the link equity from these pages to your key pages.
I hope that helps!
Paddy
-
But is the real plan to get back links to reach out to these high powered domains? That seems very manual and time consuming. I understand some may need to be done like this but how do you outsource or come up with a real plan to get back links each day or week from good sources without using spam methods.
-
Let's consider two goals...
First: Try to improve rankings where a modicum ranking improvement in position will best move the needle of your business. Very often these are pages on your site that rank at #4, #5, #6, or so for money keywords at the present time. Getting a ranking boost there will result in a major improvement in your revenue. Improving the content on that page and making other improvements that might facilitate conversions can make big paybacks.
Second: Often, people try to improve the rankings of sales pages, but, it is often easier to improve the rankings of article pages - especially if they are fantastic. So, I would suggest, after picking some pages for your first goal, write comprehensive articles that thoroughly explain that topic. These articles might attract links, they might be better targets when asking for links, these pages might rank better than your sales page. You will link them to your product pages and make every visitor to the article page know that you have the items for sale.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drastic Drop in Link Juice
Hi Back in December we shifted my web domain from a gourmetdirect.com to gourmetdirect.co.nz as part of a site-wide revamp. Everything was going along fine until recently when my Linking domains plummeted and external links fell from 6000 approx to 600. We still have the .com live for loads of disfunctional reasons. Can anyone help? I have gone from a top ranker to a no show and my contractors are all shaking their heads.
Algorithm Updates | | GourmetDirect0 -
Are links from inside duplicate content on a 3rd party site pointing back to you worthwhile.
In our niche there are lots of specialist 'profile / portfolio' sites were we can upload content (usually project case studies. These are often quite big and active networks and can drive decent traffic and provide links from high ranking pages. The issue im a bit stuck on is - because they are profile / portfolio based usually its the same content uploaded to each site. But im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect. Im about to embark on a campaign to re rewrite each of our portfolio items (each one c. 400 words c. 10 times) for each different site, but before i do i wandered if any one has had any experience / a point of view on with wether Google is not valuing links from within duplicate content (bare in mind these arnt spam sites, and are very reputable, mainly because once you submit the content it gets reviewed prior to going live). And wether a unique rewrite of the content solves this issue.
Algorithm Updates | | Sam-P0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
Adding the link masking directory to robots.txt?
Hey guys, Just want to know if you have any experience with this. Is it worthwhile blocking search engines from following the link masking directory.. (what i mean by this is the directory that holds the link redirectors to an affiliate site: example:
Algorithm Updates | | irdeto
mydomain.com/go/thislink goes to
amazon.com/affiliatelink I want to know if blocking the 'go' directory from getting crawled in robots.txt is a good idea or a bad idea? I am not using wordpress but rather a custom built php site where i need to manually decide on these things. i want to specifically know if this in any way violates guidelines for google. it doesn't change the custom experience because they know exactly where they will end up if they click on the link. any advice would be much appreciated.0 -
Dofollow Links on Press Releases: Good or Bad?
Hello, I know that Google says that you are supposed to make anchored text links nofollow on press releases, but what about just putting the site url itself (example.com) and making it dofollow? Is that okay?
Algorithm Updates | | WebServiceConsulting.com0 -
Are links from directories still good practice?
Ok, so I am new at "link building"....which of course I have read furiously on how that philosophy is changed, it's a goal, not so much a process. I am focusing on great content, social sharing, etc. BUT, I see competitors still getting links from some of the directories that I have found listed on Moz as being "good" directories to list in. For example, yelllow pages, manta, ibegin, hot frog, etc. Do I have the terminology totally twisted here? Is it still good practice to get a couple links from these directories. Or is this practice completely the wrong thing to do post Panda & Penquin. Thanks guys!
Algorithm Updates | | cschwartzel0 -
Too many page links?`
Hi there This blog insert was flag suggesting there was too many page links? I cant identify the same problem? Can anyone explain?
Algorithm Updates | | footballfriends0 -
Are you guys finding more No Follows being counted as links?
Wonding if anyone is finding more and more no follows actually being counted as links.
Algorithm Updates | | barrystix30