How do you optimize a blog post for SEO after the RankBrain?
-
Hi Guys
Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with?
Cheers
John
-
I am also doing SEO using rank brain psychology. The website is totally based on the Panda helper.
Other things that I want to mention are mcdvoice con, iosemus, blacksheep and hipstore.
Can I track the ranking when applying for rankbrain technique.
-
I am also doing SEO for one of the client websites. The website is totally based on herbal clean qcarbo32.
-
-
-
SEO tools are still invaluable. There is dozens of factors that you have to get right, so seo tools audit your site and keep you informed. Tech is more complicated than people think, an update breaks something etc etc. So seo tools have there place. That said marketing and seo are merging, so that is another factor. The starting point is x10 content then optimising and creating shareable content.
Hope that helps.
-
Thanks Don. So to give you more details, we want to rank for popular keyword phrases for a specific topic. So my question is whether you really need an SEO tool nowadays to check for keyword density, how many times the phrase was used etc
Isn't the key to focus on the user first and less so optimizing based on these seo tools.
-
It is too broad a question to answer in detail. Rank Brain is about optimising the customer experience etc. So the best starting point is the quality of content.
This is still a great WBF on content - that will cover any rank brain concerns..
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
So, in short, yes, we still use plenty of tools, from GA to Moz, and many more.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More pages or less pages for best SEO practices?
Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,
Algorithm Updates | | vtmoz1 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Optimal SSL Solution?
I am in the process of moving all of my client's websites to HTTPS. I have a client with an SSL certificate through GoDaddy for an e-commerce site, and my host WP Engine offers them for $50/year each. This has been fine, but now I am trying to move about a dozen sites over and I'm just trying to figure out the best, most ideal way possible to do this. I could just go through WP Engine and pay them for the certificates, but after doing research on different SSL providers, I've totally confused myself. I have seen a wide range of prices for certificates, but I can't tell if it's just BS or there is actual value. I'm talking about a $10 certificate vs a $250 certificate through Symantec. Aside from that, I have found a few different types of certificates: single domain certificates, wild-card certificates for subdomains, and a multi-domain certificate. I would love to buy one multi-domain certificate that covers all of my websites - but I'm not sure what the pros and cons are of doing this, specifically in regards to SEO. Can anyone explain what the pros and cons are for these in my specific situation? I'd love to hear any recommendations for my situation, and if there is something else I am missing that is important, please share!
Algorithm Updates | | Millermore0 -
Case Sensitive URL Redirects for SEO
We want to use a 301 redirect rule to redirect all pages to a lower case url format. A 301 passes along most of the link juice... most. Will we even see a negative impact in PageRank/SERPS when we redirect every single page on our site?
Algorithm Updates | | tcanders0 -
Optimizing for Lawyer vs Attorney Words
With Hummingbird update, my client's personal injury lawyer site went from very good positions for top terms in Google to oblivion. The site had primary landing pages for parallel terms such as "dog bite lawyer" and "dog bite attorney", among other. He does work in Philadelphia and Pennsylvania, so we focus on key phrases for both "Philadelphia dog bite lawyer" and "Pennsylvania dog bite lawyer" etc. I've decided to investigate siloing more deeply, but am unsure whether Google now considers attorney searches to be the same as lawyer searches, which would mean we would silo for "Pennsylvania" and "Philadelphia" not "Attorney" and "Lawyer". Any real world experience in this anyone? Thanks
Algorithm Updates | | JCDenver0 -
Giving Follow Links is good for SEO ?
Hi Friends, In my website I am having PR 5 for my home page and I am giving 25 external links as follow link. Reason is all links are natural links so I gave as follow links. Will my website will be decrease PR in future. 1) Should I need to give as nofollow links? 2) Can I update only for reciprocal links as nofollow? In total 25 links I have 3 reciprocal links only. Your suggestions on this are important for me. I had watched couple of videos from Matt Cutts on this: http://www.youtube.com/watch?v=x4UJS-LFRTU http://www.youtube.com/watch?v=g37bwBlifnk http://www.youtube.com/watch?v=mg1A5wF3Ac4 Thanks for your valuable time.
Algorithm Updates | | zco_seo0 -
Big site SEO: To maintain html sitemaps, or scrap them in the era of xml?
We have dynamically updated xml sitemaps which we feed to Google et al. Our xml sitemap is updated constantly, and takes minimal hands on management to maintain. However we still have an html version (which we link to from our homepage), a legacy from back in the pre-xml days. As this html version is static we're finding it contains a lot of broken links and is not of much use to anyone. So my question is this - does Google (or any other search engine) still need both, or are xml sitemaps enough?
Algorithm Updates | | linklater0 -
SEO for a starter
Hi I operate in a rather competitive market (IT and project management related training), and my focus is the UK market. I've recently started focussing on SEO. I have been creating content, albeit slowly. I have completed writing a book on my target subject, which is due to go out in a couple of weeks (I've received very positive feedback so far). And I have a decent PPC campaign. To get to decent ranking on Google etc., my plan is 1. Focussing on quality content and publishing on my site (I have about 15-20 articles in the pipeline). Reaching out for guess posts is next, but creating this much content is hard. 2. Get external SEO help for link building and off-page SEO. This is somewhat confusing for me, as I've got offers ranging from blog posts, BMR etc. I have some budget for this, but don't exactly know what to target. 3. Gradual focus on on-page optimisation. I haven't done anything on social front, on FB, Twritter. I do have a solid LinkedIn profile (personal). I have one full time resource available to help me out. What should I focus on? What am I missing? Cheers.
Algorithm Updates | | feneris0