Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Much Domain Age Matter In Ranking?
-
I am very confused about domain age. I read many articles about domain age, some experts say domain age does matter in ranking and some experts say it doesn't matter in the ranking. Kindly guide me about domain age.
-
The age of your domain impacts how well you rank in the SERPs is an SEO myth. John Mueller and Matt Cutts have said the below:
• Domain Age is not a ranking factor.
• New domains may be dampened for a few months to help fight spam.
• Old domains may positively correlate to better rankings due to other factors.
Source(s): John Mueller (April 12, 2017), Matt Cutts (Oct 26, 2016), John Mueller (Jan. 15, 2016). -
Some month or year before domain age metter in ranking but now a days its not metter only quality metter which visitor like.
-
It is a factor. In general, It is easier to rank for a keyword on an older domain name than a newer domain name if all things being equal. However, great content and the ability to generate inbound links and etc will win in the long run. Remember, Google's focus is show the most relevant results to the user. A factor of this may take in account that if a website is brand new (a month or so) it may not be as "credible" as a site that has been for a few years. Take a look what Matt Cutts says from awhile ago (should still be applicable).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
How Can I Redirect an Old Domain to Our New Domain in .htaccess?
There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.
Intermediate & Advanced SEO | | smpomoryCRH0 -
Is it normal for Bing rankings to fluctuate so much on a daily basis?
Hi all, I launched a new website in Aug 2015, and have had some success with ranking organically on Google (position 2 - 5 for all of my target terms). However I'm still not getting any traction on Bing. I know that they use completely different algorithms so it's not unusual to rank well on one but not the other, but the ranking behaviour that I see seems quite odd. We've been bouncing in and out of the top 50 for quite some time, with shifts of 30+ positions often on a daily basis (see attached). This seems to be the case for our full range of target terms, and not just the most competitive ones. I'm hoping someone can advise on whether this is normal behaviour for a relatively young website, or if it more likely points to an issue with how Bing is crawling my site. I'm using Bing Webmaster tools and there aren't any crawl or sitemap issues, or significant seo flags. Thanks dhYgh
Intermediate & Advanced SEO | | Tinhat0 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
Merging Domains... Sub-domains, Directories or Seperate Sites?
Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.
Intermediate & Advanced SEO | | essdee0 -
Does a dash in your domain name effect your ranking?
Does a dash in your domain name effect your ranking? or it dosen't really matter?
Intermediate & Advanced SEO | | Radomski0 -
Could ranking problem be caused by Parked Domain?
I've been investigating a serious Google ranking drop for a small website in the UK. They used to rank top 5 for about 10 main keywords and overnight on 24/3/12 they lost rankings. They have not ranked in top100 since. Their pages are still indexed and they can still be found for their brand/domain name so they have not been removed completely. I've coverered all the normal issues you would expect to look for and no serious errors exist that would lead to what in effect looks like a penalty. The investigation has led to a an issue about their domain registration setup. The whois record (at domaintools) shows the status as "Registered and Parked or Redirected" which seems a bit unusual. Checking the registration details they had DNS settings pointing correctly to the webhost but also had web forwarding to the domain registrar's standard parked domain page. The domain registrar has suggested that this duplication could have caused ranking problems. What do you think? Is this a realistic reason for their ranking loss? Thanks
Intermediate & Advanced SEO | | bjalc20110 -
Buying a banned domain
Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans
Intermediate & Advanced SEO | | hellemans0