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    4. Recovery during domain migration

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    Recovery during domain migration

    Intermediate & Advanced SEO
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    • ninjamarketer
      ninjamarketer last edited by

      On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?

      1 Reply Last reply Reply Quote 1
      • Lindsay
        Lindsay @DonnieCooper last edited by

        You'd want to undo that old 301 and replace it with new ones.

        1 Reply Last reply Reply Quote 0
        • DonnieCooper
          DonnieCooper @Lindsay last edited by

          Hey Lindsay,

          How about if the 'new' domain has been a 301 to the 'old' one for years **(**and has the same DNS info) ?

          Lindsay 1 Reply Last reply Reply Quote 0
          • Lindsay
            Lindsay last edited by

            If the migration is done perfectly, both domains are already very strong, all content is migrated (and no new keyword cannibalization issues are created), the move should be recognized in a matter of days.

            Things to consider:

            1. How does the to-be-moved site get crawled and how deeply? A key to successfully moving a site is ensuring that the search engines quickly find all of those 301 redirects.

            2. XML Sitemaps can help with a speedy transition. Here is the trick, though. Be sure you have an up-to-date XML Sitemap of the to-be-moved domain just before the transition. Once the move is live, upload the old sitemap to webmaster tools to help get Google looking at those redirected pages.

            3. SEO is a relative excercise. There are a lot of variables at play here is both domains show up in the SERPs for the same important keywords. Expect a lot of change as a result of the move. Look out for keyword cannibalization.

            I hope this helps!

            Lindsay

            DonnieCooper 1 Reply Last reply Reply Quote 2
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