Correct Internal Linking Strategy
-
Hello.
So my website currently has 8 pages in total. (Homepage, 5 Service Pages, Contact, About). I currently have about 80 quality RD and my Homepage already ranks #8 for my main keyword, while all Service Pages (P1, P2, P3, P4, P5) are stuck somewhere at #30-60 positions for their target keywords.
My internal linking scheme looks like this https://i.imgur.com/2cA529v.png. The Homepage has a sidebar with links to all Service Pages, and each Service Page has the same sidebar that links to each Service Page, but doesn't link back to my Homepage. Contact and About pages can be accessed only via the links in the menu.
I don't have any contextual links on my website, so all pages that are important for SEO are linked only via this same very sidebar. All these Service Pages are equally valuable to me, but they don't seem to grow much in Google. The Onpage Score of these pages is better than those of TOP10 competitors, and my content provides more value (I used the Skyscraper Technique).
Taking all that into consideration, can you please tell me what might be wrong? Why
- Should I build more quality backlinks to these service pages instead of the homepage?
- Should I add contextual links to all my service pages from the homepage?
- Does my internal linking strategy look good to you? If not, what should I change?
- Can I hit top #10 with my internal pages for their target keywords if I mainly build links only to my homepage?
All keywords that I'm after have low to medium competition. My website has 90 RD in total, and my website's DA is 27.
Thank you.
-
Generally speaking, unless your site has a very high Domain Authority, then it will be very difficult to rank on the first page without building some external backlinks. Internal backlinks alone won't be enough to take your site's pages on the first page of the Google results for the targeted keyword.
Also, in regards to internal links, don't forget to cross-link within the article. If one of the pages is referenced on another page, then you can put a link to that. Take the very good example of Wikipedia's internal linking to master it. However, don't overdo the internal links or you might raise some flags.
After building more quality external backlinks for your pages, you should be able to see your pages slowly grow in rank and help increase your Domain Authority.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Transferring link juice on a page with over 150 links
I'm building a resource section that will probably, hopefully, attract a lot of external links but the problem here is that on the main index page there will be a big number of links (around 150 internal links - 120 links pointing to resource sub-pages and 30 being the site's navigational links), so it will dilute the passed link juice and possibly waste some of it. Those 120 sub-pages will contain about 50-100 external links and 30 internal navigational links. In order to better visualise the matter think of this resource as a collection of hundreds of blogs categorised by domain on the index page (those 120 sub-pages). Those 120 sub-pages will contain 50-100 external links The question here is how to build the primary page (the one with 150 links) so it will pass the most link juice to the site or do you think this is OK and I shouldn't be worried about it (I know there used to be a roughly 100 links per page limit)? Any ideas? Many thanks
Technical SEO | | flo20 -
Can you be penalised in Google for excessive internal keyword linking?
I have an online shop and 3 blogs (with different topics) all set up on sub-domains (for security reasons, don't want Word Press installed in the same hosting space as my shop in case one gets hacked). I have been on the front page of Google for a keyword, lets say 'widgets' for months now. I have been writing blogs about 'widgets', probably about 1/4 of all my blog posts are linking to the 'widgets' page in my shop. I write maybe 1-2 blogs a week, so it's not excessive. This morning I have woken to fine that the widgets page in my shop has vanished from Google's index. So typing in 'widgets' brings up nothing. It hasn't dropped in the rankings, it's just vanished. A few weeks ago I ranked 3 or 4. Then I dropped to about 6. A couple of days ago, i jumped back up to 5 and now it's vanished. If you type in 'buy widgets', or 'widgets online' or 'widgets australia', I have the #1 spot for all those, but for 'widgets', I just don't exist anymore. Could I have been penalised for writing too many posts and keyword linking internally? They're not keyword stuffed and they're well written. I just don't understand what's happened. Right now I"m freaking out about blogging and putting internal links on my website.
Technical SEO | | sparrowdog0 -
Feefo review links
Hi guys, so we are on feefo and noticed links coming in per review for different anchor text, this will be done on mass due to the amount of reviews we will get - this is all natural but in SEO site-wide links are typically not. How if at all do you think Google will react to this?
Technical SEO | | pauledwards0 -
Does anchor text penalty apply to internal links?
We already know that over optimsied anchor text for external will cause a penalty. But what about internal links? All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text. Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty? Here is an example: http://www.designquotes.com.au/business-blog/four-ways-to-enhance-your-e-commerce-site-for-busy-shoppers/ This links to http://www.designquotes.com.au/web-design-quotes Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
Technical SEO | | designquotes0 -
Link Building - Quality,Quantity, or both?
Hello SEOMozzers, As I embark on yet another client's link campaign I ask myself where best to spend resources(time and money) on link building. Typically I provide a mix of blogroll links, article syndication contextual links, social media posting and high PR one way links. I would like to know if anyone here finds one form of link to carry weight over the rest. I have my suspicion and my own theory on it but I would like to know what the moz concensus is.
Technical SEO | | TheGrid0 -
Is blogger could for building links
Hi i would like to know if blogger through google is a good way to build links and traffic. I have started to use blogger and would like to know if i am wasting my time using it for link building and traffic building for my main site
Technical SEO | | ClaireH-1848860 -
Internal Linking
Where is the best information on internal linking. I'm so confused and everything I read says something different. Ahhhh Thanks
Technical SEO | | meardna770 -
Metrics to determine the quality of a link?
I found this very useful post on SEOMoz http://www.seomoz.org/blog/525600-metrics-how-do-you-measure-measure-a-link, but its a bit dated. Also, it doesn't really help in terms of applying exact metrics to measure the quality of a link. Does anyone have any other suggestions to help automate / determine the quality of a link?
Technical SEO | | nicole.healthline0