For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
-
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
-
That depends on your prior setup and backlink distribution. If most of your backlinks are connected to the pages which you moved, then those links will now be pushed through redirects (if you even did those). Depending on your deployment that could potentially disturb some of your rankings. In reality, when you make larger structural changes like this, you often plan for a small dip in the hopes the the efficiency / UX boosts will cause the pages to rise higher than their previous level(s) of performance. A lot of SEO is long-term thinking, making small concessions for larger future gains. Sometimes when you just add to a site without moving or removing stuff, the gains seem more immediate - but that doesn't seem to be the position which you are in
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a new page: What on-page SEO would you build in?
Hi all, Building a new page for a fairly competitive keyword. Need to make sure the on-page SEO is pretty top notch, because link building (including internal links) will be difficult. I've optimised the meta description, the alt tags and image names, and included the keyword in the Title Tags. Not a great deal I can do with regards to optimising for mobile or considering migrating to the AMP project because this is handled externally. What else would you suggest? Cheers in advance, Rhys
On-Page Optimization | | SwanseaMedicine1 -
Horrible ranking for hundreds of content pages
We have hundreds of pages of restaurant reviews (each is 100% original content) on our site (for example, here is a list of many of the content pages: https://www.rewards21.com/articles). The PA of almost every page is 1 (ouch). Doing even the most long-tail Google search doesn't bring up one of those pages (even if I include our company name in the search string). I'm certain we have lots of room to improve SEO, but not even seeing the pages come up for even the most long-tail search has me concerned... Our site used to be on Wordpress many months ago and many of these pages ranked fine..ever since switching away from Wordpress, we've not made any SEO progress. Am wondering if something major is "broken" with our site SEO...
On-Page Optimization | | r210 -
Too many links on product pages
Hello, What do you do if there are too many links on product pages? With 18 products per page, there's 2 links per product for 120 links on many pages. There's 50 products in many categories, categories are at most 1 click from the home page. Should we use pagination or not? Thanks
On-Page Optimization | | BobGW0 -
Duplicate page content
what is duplicate page content, I have a dating site and it's got a groups area where the members can base there discussions in a category like for an example, night life, health and beauty, and such. why would this cause a problem of duplicate page content and how would I fix it. explained in the terms of a dummy.
On-Page Optimization | | clickit2getwithit0 -
How do I cure 'overly dynamic' url's on an e-commerce website?
I've just launched an e-commerce website selling hosiery and have received aa report from SEO Moz regarding overly dynamic URL's. How do I resolve this issue - in words of one syllable please, I'm new to SEO! Here are three exapmles of over 120: http://www.yosassy.com/index.php?route=product/category&path=1&page=2 http://www.yosassy.com/index.php?route=product/product&filter_tag=&page=1&product_id=57 http://www.yosassy.com/index.php?route=product/product&filter_tag=&page=1&product_id=64 Thank you.
On-Page Optimization | | lindsayjhopkins0 -
Re-targeting keywords from homepage to category page
My website home page ranks well for a keyword lets call it 'Keyword1'. I'd like to create a new category specific to 'Keyword1' and name it 'Keyword1' so the relevant content and products can sit in there. How can I ensure that my rankings of my current home page are passed on to this new category page? Many thanks,
On-Page Optimization | | alexhowe0 -
Image URL's have knocked my sub-pages down (WP)
I had most of my keywords within the top 10 for this site, some were even ranking in the top 5. For a possible minor boost, more-so to cover all the bases, I decided to add images to all of the pages, and they were uploaded as a gallery with most of the image file names being the same as the keyword. Thus, url's were created with our targeted phrases, extending off of the corresponding sub-page. After that, Google quickly picked up the url's to the images and began indexing them, when that occurred the sub-page which was to be the landing page, quickly tanked. Nothing else on-site changed besides the uploading of the images, so I'm sure they're conflicting and for whatever reason Google can't decide which page to index. The page that contains the images used, or the actual intended landing page. With WP I didn't see a way to not have them link to anything at all, and just be static when using a gallery, stock at least. So, my question is how can I quickly alleviate this problem and what should I do in the future to avoid this? I believe if I change link thumbnails to image file instead of attachment page, that should fix the issue... Then, I'll have dead URL's which I suppose I should 301 to the sub-page. Alternatively, is there a better solution that will work, I was also thinking about no-indexing the attachment URL's, but that doesn't seem to be an option.
On-Page Optimization | | JayAdams320 -
ECommerce URL's
This is based on a clothing retailer, eCommerce site. In an effort to reduce the length of our product names, we are considering removing terms like long-sleeve, short-sleeve, etc., but leaving that information in the URL. Now, the concern is that we would lose some traction in the SERP's if those descriptive words are left out as the product name is also our page title. Then I think keywords as broad as long-sleeve shirt wouldn't serve us well anyways. One idea we have is that the alt tag on the product image could still display the longer product name that would include long-sleeve, etc. thus having the keyword on the product page. Any ideas or suggestions? Hope this is clear. Seems redundant from a user standpoint to state long-sleeve, etc. in every product name. Thanks - your answers are always so helpful!
On-Page Optimization | | kennyrowe0