Re-targeting keywords from homepage to category page
-
My website home page ranks well for a keyword lets call it 'Keyword1'. I'd like to create a new category specific to 'Keyword1' and name it 'Keyword1' so the relevant content and products can sit in there.
How can I ensure that my rankings of my current home page are passed on to this new category page?
Many thanks,
-
The question of an internal link from Home Page to New Page would be more of an aesthetic and existing site architecture issue seeing as you are giving all of the metrics from Home Page to New Page through the redirect.
I do not think that the link on the homepage would 'help' in terms of SEO, but it won't hurt either.
A thought that could use some feedback from the community: Would it be better to 301 redirect Home Page to New Page in this example and build a new homepage that you could then use for branding purposes?
I ask because with a redirect in place, all links that are acquired will point to homepage.com but the redirect would pass them along to newpage.com at reduced 'value' regardless of their relevance to that specific product page. It would seem that if you want the ranking metrics from Home to go to New you would have to redirect, but in order to have a functioning home page which can rank for branded terms and acquire general links you should probably 301 Home and build a new page to become a home page.
I hope that question makes sense, and it would be great to get some feedback from the other minds on this board.
-
Yes I'd like the homepage to remain functional and all ranking data for the keyword which currently ranks there to be transferred to the new category page so the use of rel=canonical is probably the way to go. There will be a link to the new category using this keyword as anchor text in the navigation - would there be any advantage linking internally to this new page from the content on the home page as well to help pass link juice across to the new category?
-
Are you looking to have the ranking metrics and the user redirect from Home Page --> New Page or is the goal to have just the ranking metrics and spiders redirected to New Page while the user stays on Home Page?
Both a 301 and a use of the rel=canonical would accomplish the task of transfereing (most) of the link juice from Home --> New and, in time, you should see New push up in the ranks and Home drop out, for the targeted keyword(s).
I assume you would like Home Page to still be accessible to the user while ensuring New Page claims the good SERP ranking, so my thoughts would be to use the rel=canonical. The user will remain on your homepage if that is where they are attempting to navigate and the spiders/link juice will make its way over to the page you are hoping to rank with.
There may be differing opinions, so make sure you get a full range of responses before you take action.
If I am misunderstanding your question, please let me know and I will attempt to answer your question further.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website and seo for categories and pages
I have a website with a number of specific locations listed in a directory. The locations are in categories but i also have several pages with the same titles and descriptions. Will this be a problem when it comes to seo
On-Page Optimization | | twiguins0 -
If Two Internal Pages Rank for a Given Keyword, Are They Competing?
Let's say I'm a house painter working out of offices in Boston and Springfield. When I search for "Boston house painter" or "Massachusetts house painter," both my homepage and my Boston office page come up #8 and #9. That's good, sorta (2 results on first page), but I'd trade that scenario for a single result in the top 3. How likely is it that these two page are competing? If I removed the Boston page, would the homepage rank better? Or should I be happy I have two pages turning up the the first SERP? Any thoughts here appreciated. Thanks!
On-Page Optimization | | wparsons0 -
Question Re Cornerestone Page And Anchor Text For Internal/External Links
Suppose I create a cornerstone page with the targeted keyword "Dog Collars". I write a dozen articles on various dog collars and point a link from each article to my cornerstone page. Should the anchor text for the links from each of those articles to the cornerstone page be "Dog Collars" or should they vary, but still be relevant to "Dog Collars" for best SEO? Should half of them be "Dog Collars" and the other half various? Also, if I have 12 articles and all of the anchor text is already "Dog Collars", should I go back and change them so that they all don't say the same thing? If hope my question makes sense ... thanks in advance. I will give thumbs up for helpful responses and suggestions 😉
On-Page Optimization | | Humanovation0 -
Keyword density
hi there! to what extent is important "the keyword density" factor in the website optimization? I've read in the net that it's no more relevant but I'm not sure. In case has an impact in the SERPs, is there a % considered as appropiate or "reference" in the SEO world? Thanks.
On-Page Optimization | | juanmiguelcr0 -
How important is it to include the target keyword phrase in the page URL?
If I want to target a keyword phrase to a particular phrase, but do not want to change the URL of that page, will that negatively impact my rankings? I am also wondering if I can get around it by creating a new, short URL that 301 redirects to the original URL. Would that be as effective as including the keyword in the original URL?
On-Page Optimization | | susannajbost0 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0 -
Tag clouds: good for internal linking and increase of keyword relevant pages?
As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags. I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag). Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20. From an SEO perspective, my question is twofold: 1. Does the site benefit from these tag clouds by improving the internal linking structure? 2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag? Thanks in advance!
On-Page Optimization | | semantopic0 -
Keyword Optimization
I optimized this site filmeonlinenoi.com witch is in romanian for this keyphrase "filme online gratis" , i stuck on page 2, i cant get to the first page! I was, but i fall again to the second page...
On-Page Optimization | | Alexsmenaru0