H1 and H2 copy
-
Does the targeted keyword need to be embedded in a longer phrase for the H1 and H2 or is it better to have the keyword by itself?
-
Not a problem!
-
thanks you for the advice
-
That depends upon the page which you have produced. If for example, your target keyword was "mortgage calculator" and you had created an actual mortgage calculator for your site, it would be fine to just have the keyword by itself. Let's imagine a different situation, where you still want to target the same keyword ("mortgage calculator") but you have instead written a blog post comparing different mortgage calculators. Someone searching for "mortgage calculator" would want to find an actual calculator (quickly) and not your post, so using the keyword on its own would be a little manipulative. Instead you'd use an H1 / H2 more like "Mortgage Calculators 2019: Ten Calculators Compared and Reviewed"
Basically it comes down to how closely your content and URL(s), match the intent of the searcher - and how much effort has been invested in your attempt to rank. If you're targeting big, competitive keywords with blog posts then your targeting is wrong and you should look to make it more long-tail in terms of targeting. If you have something new and exciting to add to the web (where new functionality forms part of the content, remember content ISN'T 'just text') - then maybe targeting larger keywords is somewhat feasible
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
SEO Onpage (where I need to put the H1/2/3)?
Hi everybody, I'm working on my new website, and I have a few questions about the Headers (<h 1="" 2="" 3="">)
On-Page Optimization | | JohnPalmer
please see the attached image, I create a mock-up for you, please tell me which H I have to put on the title.
(** most of the articles will be without sub-titles so...it will be dynamic, but try to take a look on the "sidebar" and "menu link".</h> 6ER0EpK0 -
Quick H1 Above the Fold Question
I was wondering if the H1 for this page was alright even though it is below the fold: http://www.seniorplanning.org/assisted-living-phoenix-arizona/. Any suggestions/comments would be very helpful. Thank you!
On-Page Optimization | | JacobEdward0 -
Add multiple H2 tags on a single page. Good or Bad?
Can we add Multipal H2 tags on a single page, Is good or Bad. Here is an example - http://packforcity.com/things-to-do-in-new-york-city/
On-Page Optimization | | ross254sidney0 -
Are H1 tags important or influential?
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all. How important is the H1 tag? Will it help us increase our ranking on Google? Thanks
On-Page Optimization | | WebRiverGroup0 -
How much copy should there be on an e-commerce category page?
I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?
On-Page Optimization | | CMC-SD0 -
Can I place H1 tag anywhere on page
Hello, For those of you who use Magento you will know it is not SEO friendly. When you create a category or product, the name of the product or category then becomes the H1 tag. We sell mens business shirts. For example we have a product called 'White poplin classic fit' this is also the H1 tag, nobody is ever going to search for that term so I have had my developer create a new attribute that allows me to keep the product name as it is and let's me create a new SEO friendly H1 tag, for example 'White business shirt' However, placing 'White business shirt' on the page to be visible by the visitor does not look good on the page. My question is. Can I place the H1 tag anywhere on the page? I have some tabs like below. I am thinking of add a tab in between delivery and returns called more info and placing more seo keywords including the H1 tag in this tab. Will this be OK or will this be seen as black hat technique?
On-Page Optimization | | mullsey0