Best Way Optimize SEO for a Multi-service Company Serving Puget Sound, WA.
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We offer several services (carpet cleaning, tile cleaning, fire & water restoration and rug cleaning and repair) in about a 50 mile geographic area (Puget Sound, WA.)
We have optimized our main site, set up 4 microsites to support our main services and are now running 4 Adwords campaigns.
We believe we are on the right track, but would like to hear from others who have multiple products/services to sell primarily in about 10 major city areas. What has worked for you?
Thanks.
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I wondered the same thing and probably could have emphasized the landing pages better.
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Thanks for your reply.
The microsites are intended accentuate the 4 top selling services we offer. Of course these services are listed and marketed on the main site.
The microsites each have a different domain name, with the name closely associated with the service being offered.
The adwords campaigns are running off the main site, again each focused on these four main service areas. We have, however set up separate landing pages for each campaign, one of which uses the same domain name as the main site, but a .net extension vs. .com.
As you see, we have a well intentioned hodge podge going on here. Your expertise is appreciated.
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"We have optimized our main site, set up 4 microsites to support our main services and are now running 4 Adwords campaigns."
careful with the microsites, what was the purpose for microsites, your target is very niche because of the geo, so one site could achieve desired rankings. Google finds out you have 5 sites for the same business you could have an issue. Are the adwords campaigns running on the main domain or different campaign for each microsite?
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Hi Todd,
Since we've got a brick n mortar store we're big on winning local first and competing nationally second. In general, here's what works for us in local (no particular order):
1. One website.
2. Name, address and phone number in the footer.
3. Local directory submissions.
4. Always use city and state in page title (and additionally sometimes in meta description and category/product page content).
5. Beefed up content on landing pages for the very competitive local categories and products.
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