Multiple Locations for Tire Shop Should I Name them Differently?
-
We just started SEO for a shop that has 3 locations. Oddly 2 are on one road and the other is not. Should we name them differently in Google?
Bobs #1
Bobs#2
Bobs #3
Wondering if there is an SEO benefit to that?
Also should I set up directory listings for each location?
There is not ONE main location they are all equal.
-
Okay thanks for that... Will do.
-
greenhornet77
There is no need to name them differently in Google. What you are after is accurate NAP, Name, Address, Phone (and consistent) for each. Obviously, there are many businesses that have the same name for each location without a #3, etc.
Assuming you have no Local issue with any currently, you should set up each with its own directory listing and insure for each there is ONLY one address and ONE matching phone number. No other number anywhere (think YP and other tracking numbers). So, Bobs 1234 Hoho road, Bobs 3587 Hoho Rd., Bobs 4564 Ace Ln., Each with own phone number.
Check to insure any citation or directory site has exactly the same for each. We go so far as to insure there are differing photos, etc.
Hope it helps,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Tags for Images in Multiple Galleries
For a while now we've had an outside SEO consultant as well as having me in-house doing a variety of work. One of the things our consultant would do was writing up optimized alt & title tags for the image galleries on our ecommerce sites. Recently what came up was what to do when a image appears in multiple galleries (e.g. an image of a bedroom could appear in both the bedrooms gallery & the accent wall gallery). We're not sure whether it would be best practices to use the same exact alt & title tags for an image in all the galleries it appears in or whether that would be too much duplication and each gallery should have different tags despite being the same image. None of it is being done in a deceptive manner, we're just been tailoring how we explain the image based on the specific gallery, landing page, etc. Our consultant is saying that an image should always have the same tags across the entirety of the site but I'm more of the mind that varying them by specific page would help images more readily rank for multiple relevant terms. Any advice?
Image & Video Optimization | | MikeRoberts0 -
Google Places for Business - multiple accommodation listings
Hi there I have a client who runs a holiday rental accommodation business in Australia. The business model is: a single brand (+ website) with multiple holiday homes (each with their own physical address). So, I have two questions: 1 - She currently has her Google Places for Business configured where there is one 'brand' Places account with an individual listing for each holiday home. How is it best to link the Google Places account to a (yet to be created) Google+ profile? 2 - Google's quality guidelines are a little grey around 'rental accommodation'. She does not run a real estate company but the properties are technically being rented which I fear contravenes Google's quality guidelines for Google Places. Does anybody experience in this area (the competition is doing it left, right and centre). Thanks in advance! Laurie
Image & Video Optimization | | turnbullholdingsltd1 -
How can I get around creating multiple Gmail accounts with the same phone number?
You know how, when you setup a Gmail account, Google asks you for a phone number to verify the account? I've run into a problem where Google is not letting me create anymore accounts with the same phone number. I set up an account for every new client we take on so that we have complete control of the inbox for verification purposes. Is there a way to get around this verification issue? We tried an app called Burner Phone but found out Google won't call the number because it's not supported by any major providers (e.g. Verizon, AT&T, etc.). Any suggestions? Thanks for your help!
Image & Video Optimization | | copyjack0 -
Google Shopping
i am searching a tool which shows me the price ranking of my products in google shopping. that means when i type in a product which i sell in google shopping on which place is my ranking for this product. google has a free api to read this out but i just cant find a service that shows my ranking.
Image & Video Optimization | | droelfzwuenf0 -
Multiple Businesses at the Same Address - Avoiding Google Places Trouble
I'm trying to avoid problems with Google Places; this is like "address confusion", but is rather "business confusion". We have a gym at a street address with a suite number, and a number of personal trainers who work out of the gym. Several of them have their own websites and their own Google Places pages. 1 trainer has a Yelp account that lists the gym's street address including the suite number, and a Places page with the gym's street address. 2 trainers have the gym's street address on their personal/individual business websites, 1 with and 1 without the suite number. Is any of this going reduce Google's confidence in the accuracy of which business is really at the street address and suite number? What should we tell/require of our trainers in relation to this, if anything? Is there a chance Google will merge the Places pages? Am I paranoid? (Google Places sometimes does at it wishes, to the dismay of several of my clients.....) I do know that there are often many businesses in a building, each with their own suite numbers, and nothing bad happens. But ours is a case of multiple personal training businesses (including the gym: a small personal training studio) all at the same address And suite number. Thanks for any insight or ideas!
Image & Video Optimization | | TheSEOWiz0 -
Structured Data and Location
I have heard it argued recently that the use of structured data such as schema.org to identify your business location on a website should help SERP in local search. Why is this important if the location is clear on the website and why should it make a difference if the site is already showing well in local search?
Image & Video Optimization | | casper4340 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0 -
Switching to a domain name with keywords in it, is it possible to make this happen smoothly?
Hello, We have been working on the SEO of our site for almost a year now, and we are still not really seeing the success we would like to see. I notice often we get outranked by other sites that have lower PA/DA/citations/reviews etc than us, and the only explaination i can find is that they are getting a boost for a Partial Keyword Match in the domain name. Right now our domain name is: http://www.storwell.com And we are considering switching to http://www.storwellselfstorage.com and of course 301 redirecting all the individual pages from the old domain to the new domain's pages. How much would we risk loosing out in this transition? Can we safely transfer domains, or do we risk loosing the majority of our PA & DA because the backlinks will point at redirects instead of the actual location? Has anyone successfully managed to transfer domains and keep their DA & PA?
Image & Video Optimization | | adriandg0