Large Competitor closed, how to capitalize in search. Any ideas?
-
Hey Mozzers,
One of our biggest competitors closed down on January 1st, 2020 in several US cities. They did stay open in some areas just FYI. The competitor's website is www.execucar.com. This is a very large company that has a presence in almost all US major airports. It's a private car service just like Uber but for wealthy individuals.
For example. when you search " lax car service" they are #3 on Google or "car service to lax" they're #2 still.
What can we do to get more of their traffic and actual business? Has anyone done something like this before or knows quick and easy tactics to get their clients? We have a local landing page: https://dcacar.com/lax-car-service that ranks 9 through 11 for those same keywords.
Thanks for your thoughts and time.
Davit
-
Hi Miriam,
Hope you're doing well. Thanks for always answering my questions.
Yes, they closed at LAX Los Angeles and many other US cities as well. But they still rank for that location and rank very well. It has been almost 2 months since they stopped their operation at LAX. And to answer your 2nd question yes, we do serve LAX we're not ranking as well as we would like but I was hoping to try to capitalize on this opportunity.
One thing to mention that is important is this. Their website does not mention that they no longer serve these locations, in fact their city page still lists these pages as being served. But if you try to get a quote online or even call the phone number you will get a response that we no longer serve this location.
The company was sold to a venture capital firm which decided to close some of the unprofitable cities. I reached out to the venture firm to see if it possible to buy their local phone number, customer email list etc but they are not interested in selling those. So I was wondering what else can I do to get their customers. They have been in business for almost 20 years and they do have a large number of customer lists etc.
-
Hi Davit!
Some questions:
Are you saying that this business closed its location that services LAX, but they are still ranking for it?
Or, are you saying they still have a location open there?
Do you serve LAX?
Please, let me know. Thanks!
-
Same happened with https://www.devicesprice.com/ I have hired to worker who help me in case but I am also wondering to get good idea.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search console validation taking a long time?
Hello! I did something dumb back in the beginning of September. I updated Yoast and somehow noindexed a whole set of custom taxonomy on my site. I fixed this and then asked Google to validate the fixes on September 20. Since then they have gotten through only 5 of the 64 URLS.....is this normal? Just want to make sure I'm not missing something that I should be doing. Thank you! ^_^
Intermediate & Advanced SEO | | angelamaemae0 -
Canonical tag on a large site
when would you reccomend using a canonical tag on a large site?
Intermediate & Advanced SEO | | Cristiana.Solinas0 -
Will buying a competitor negatively affect keyword ranking?
Hello All; After reading a lot of great info on Moz, I wanted to ask my first question. We are thinking about buying a competitor. It is a smaller ecommerce site that sells a subset of the products we already sell. The main value of the site is good ranking for a small set of keywords. For example, if we acquire this site, we would now have up to 4 listing on page 1 for some targeted keywords. We plan to operate the site separately from our own with its current name and technology. We plan to be transparent with the domain registration info, change the contact info on the new site, etc. Will the fact that both sites are owned by the same company negatively affect keyword rankings? Instead of having 4 listings for some terms will one of our sites be lowered since one company operates both sites? The site we are buying does not have a high MozRank, MozTrust or Domain Authority score. But it does have a domain that has been around for a long time. In addition to the keywords, there is value is using this new site to do marketing tests and experiment a bit. Thanks for any input. Paul
Intermediate & Advanced SEO | | paulgerst0 -
Local Showroom Tel Showing Up in SERP for Branded Term Search?
We encountered an issue: when user search for a branded term in UK on Google UK, one of the showroom got listed in SERP under site links as a location with Location icon and takes over a few lines - their address and phone number are displayed. This caused confusion for user as it's only one of our showrooms and we don't want to direct calls to the showroom this way. I'm suspecting somehow the localization factor came into play but not sure how to remove the showroom phone number from being displayed. Anyone has any insight/experience with this? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Blog Not Ranking Well at All in Search Engines, Need Help!
Hi Mozers, Need some help on a CMS I've been working with over the last year. The CMS is built by a team of guys here in Washington State. Basically, I'm having issues with clients content on the blog system not getting ranking correctly at all. Here's a few problems I've noticed: Could you confirm and scale these problems based upon being, "not a problem" "a problem" and "critical must fix" 1. The title tag is pulling from the title of the article which is also automatically generating a URL with underscores instead of dashes. Is having a duplicate URL, Title, and Title tag spammy looking to search engines? Are underscores on long URL's confusing google? Where shorter one's are fine (i.e. domain/i_pad/
Intermediate & Advanced SEO | | Keith-Eneix
(i.e.http://www.ductvacnw.com/blog/archives/2013/05/20/5_reasons_to_hire_a_professional_to_clean_your_air_ducts_and_vents), 2. The CMS is resolving all URL's with a canonical instead of a 301 redirect (I've told webmaster tools which preferred url should be indexed). Does using a canonical over a 301 redirect cause any confusion with Google? Is one better practice then the other? 3. The H1 tags on the blog pull from "blog category" instead of the title of the blog post. Is this is a problem? 4. The URl's are quite long with the added "archives/2013/05/20/5". Does this cause problems by pushing the main target keyword further away from the domain name? 5. I'm also noticing the blog post is actually not part of the breadcrumbs where we normally would expect that to populate after the blog category name, Problem? These are some of the things I've noticed and need clarification on. If you see anything else please let me know?0 -
Does Disallowing a directory also tell search engines to unindex?
I have a bunch of duplicate pages/duplicate title issues because of Joomla's item/category/menu structures. I want to tell search engines not to crawl, and also to unindex anything in those directories in order to solve the duplicate issues. I thought of disallowing in robots.txt, but then I realized that might not remove the URLs if they've already been indexed. Please help me figure this out.
Intermediate & Advanced SEO | | Ocularis0 -
Large Scale Domain Forwarding
I recently purchased a domain from a domainer who owns and parks many, many exact match domains in my niche. He gets a lot of type in traffic via these domains and is willing to forward them to my domain to help get my site started with traffic. We were planning on forwarding a few dozen domains at the most. I'd like to make sure I'm not raising any red flags with google for forwarding so many domains to a new site. I found this article, which says Panda made some changes with regards to what I'm trying to do here. Not sure if they guy is right though. http://domainate.wordpress.com/2011/10/20/how-google-panda-affected-domain-forwarding-and-what-to-do-about-it/
Intermediate & Advanced SEO | | terran0 -
How to get my blog listed as United states based in google search?
I am from India.I find that when i search here on google.com or google.co.in some of the blogs operated by Indians are listed as United states next to search results.How is it possible and how can i do it for my blog? Help
Intermediate & Advanced SEO | | ivmagnuvi0